Jenna Bush Hager just walked out in a dress that basically stopped the scroll for everyone watching Today with Jenna & Sheinelle this morning. Honestly, if you saw her today, January 16, 2026, you know exactly the one I’m talking about. It was this vibrant, figure-hugging peach floor-length dress that looked like a literal sunset.
It wasn't just the color, though. The dress featured a draped neckline and a thigh-high slit that gave it a bit of an edge while still staying totally "Jenna." She paired it with these killer pink stilettos, and the whole vibe was just… chef’s kiss. It’s funny because she’s always so open about her fashion being a bit of a chaotic process.
The Story Behind the Peach Dress Today
You’ve probably noticed that Jenna has been leaning into bolder silhouettes lately. Today’s look was part of a montage they aired on the show, showing her daily "elevator walk" outfits. While she’s worn some great knits and tailored pieces earlier this week, this peach number was the clear standout.
Here is the thing most people don't realize: Jenna is basically her own stylist. She’s mentioned before that she lays out a bunch of clothes she hasn't worn yet and just "plays within it" over a couple of weeks. It’s not some massive team of professionals picking every thread. It’s just her in her closet, probably running late, trying to figure out what feels right for the energy of the morning.
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Why Everyone Is Searching for Jenna's Dress Today
The "Jenna effect" is real. Whenever she wears something that hits that sweet spot between aspirational and "I could actually wear that to a wedding," the internet loses its mind. Today was no different.
- The Fit: It was body-con but elegant, which is a hard line to walk.
- The Color: Peach is notoriously tricky to pull off, but the saturation on this specific fabric worked perfectly with her blonde waves.
- The Vibe: It felt modern. Since the show rebranded to Jenna & Sheinelle earlier this month after Hoda Kotb’s departure, there’s been a definite shift in the wardrobe department. It's a little more experimental.
Where Does She Actually Get These Clothes?
If you're trying to track down the exact "Jenna Bush Hager dress today," you have to know her secrets. She isn't always wearing off-the-runway designer pieces that cost five figures.
Jenna is a huge fan of Rent the Runway. She’s been super vocal about the fact that as a busy mom of three, she doesn't want a closet full of things she only wears once on TV. So, a lot of those high-end pieces you see her in—think brands like Altuzarra, Milly, or Saloni—are actually rentals. It’s practical. It’s sustainable. And honestly, it’s a relief for those of us trying to emulate her style without the NBC salary.
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She also frequents Tuckernuck. If you see her in a preppy floral or a crisp two-piece set, there is a 90% chance it’s from there. She’s been spotted in their "Marnie" tops and "Ashford" pants more times than I can count.
The Evolution of the Today Show Wardrobe
It’s been a big week for the fourth hour. With Sheinelle Jones officially stepping in as the permanent co-host, the fashion has definitely stepped up. We saw an emotional reunion with Hoda just a couple of days ago at SiriusXM, where Jenna wore a more understated look, but today felt like a celebration.
There's something about a floor-length dress on morning TV that feels bold. Usually, it's all about the midi or the "desk-friendly" wrap dress. Seeing her go for a gown-adjacent look at 10:00 AM is the kind of fashion energy we need in 2026.
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How to Get the Look Without the Designer Price Tag
You don't need a stylist to pull off the peach-and-pink combo. If you're looking to recreate today's outfit, look for "sunset tones." We're seeing a lot of these warm oranges and soft pinks hitting the shelves for the early spring collections.
- Look for Draping: The reason Jenna’s dress looked so expensive was the draped neckline. It adds volume in a way that looks intentional, not bulky.
- The High-Low Contrast: She wore a peach dress with pink shoes. In the past, people would have said that clashes. In 2026? It’s the move. Mixing analogous colors (colors next to each other on the color wheel) is the easiest way to look like you know what you’re doing.
- Keep the Hair Simple: Because the dress was a "moment," she kept her hair in those classic beachy waves. If she had done a complex updo, it might have felt a bit too "prom."
Final Verdict on Today's Fashion
Honestly, Jenna Bush Hager's dress today was a win because it felt authentic. She’s moved away from the more conservative "political daughter" style of her early career into someone who clearly loves the art of dressing up. Whether she's wearing a viral "blue or gold" dress for a laugh or a stunning peach slit dress, she makes it look easy.
If you’re hunting for the exact link, check her Instagram stories or the "Shop TODAY" section of the NBC website. They usually post the specific brands by the afternoon. But if it is a rental, you might have to get on a waitlist. Everyone else is probably already clicking "Reserve" right now.
Your Next Steps for a Wardrobe Refresh:
- Check Rent the Runway: Search for "Draped Maxi Dress" and filter by peach or coral to find the current season's equivalents.
- Audit Your Shoes: Don't be afraid to pair your oranges with pinks or your blues with greens. The monochromatic-adjacent look is staying through the year.
- Follow Jasmine Snow: She’s a style expert who often appears on Today and breaks down these specific looks with affordable alternatives.