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You’ve seen the headlines. Maybe you’ve seen the blurry paparazzi shots or that one specific video from Jimmy Kimmel Live! where he basically stripped down to a traditional Hawaiian malo. People have a weird, almost obsessive fascination with the jason momoa bulge, and honestly, it’s not just about the "thirst trap" culture of the internet. It’s actually a pretty fascinating look at how we view masculinity, body image, and a guy who truly does not care what you think about his wardrobe.
Jason Momoa is huge. Not just "Hollywood fit," but 6'4" of sheer muscle and personality. When a guy that size wears anything remotely form-fitting—whether it’s a pink cycling singlet or a leather pair of pants—the internet loses its mind.
The Viral Moments That Started It All
It’s hard to pin down the exact moment the "bulge" discourse went nuclear, but most people point back to a few specific instances. There was that infamous video he posted for Earth Day. In it, he’s wearing a bright pink cycling outfit. Very tight. Very revealing. He was actually trying to talk about something important—eliminating single-use plastics—but the comment section was, shall we say, distracted.
He even made a joke about it himself. At one point, he pulls a reusable water bottle out from the front of his shorts, asking, "Where else am I going to put it?" It was a classic Momoa move: leaning into the joke while still pushing a message he cares about.
The Malo Moment on National TV
Then came the Jimmy Kimmel appearance in 2022. Promoting Slumberland, Jason decided to show off his traditional Hawaiian malo. For those who don't know, a malo is a loincloth. It’s cultural, it’s functional, and in the eyes of a global TV audience, it was incredibly revealing.
- He literally stripped on stage.
- The audience screamed.
- The clips reached millions of views within hours.
What’s interesting is how Jason handles it. He doesn't act embarrassed. He treats his body as a tool for his craft and a vessel for his culture. To him, wearing a malo isn't about being provocative; it’s about being Hawaiian. But for the internet, it fueled the fire of the jason momoa bulge searches for years to come.
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Why the Internet is Obsessed
We live in an era of "thirst" culture. It sounds a bit crass, but that’s the reality of social media in 2026. Every time a male celebrity wears something tight—think Tom Holland in Lip Sync Battle or any superhero in spandex—there’s a subset of the internet that zooms in.
With Momoa, it’s different because he doesn't shy away from it. He wears pink. He wears lace. He wears tiny loincloths. He challenges that "tough guy" stereotype by being comfortable in his own skin, which, ironically, makes people more attracted to him. It’s a confidence thing.
Body Shaming vs. Body Worship
It hasn't all been positive, though. Back in 2019, Jason was actually body-shamed for having a "dad bod" while on vacation in Italy. People were comparing his relaxed physique to his Aquaman look. It was ridiculous.
- The "Aquaman" Look: Requires a brutal AR-7 training method (7 sets, 7 reps, 7 seconds rest).
- The "Real Life" Look: A guy who likes Guinness and pasta and enjoys his life.
- The Result: A human being who fluctuates like everyone else.
The focus on the jason momoa bulge is sort of the flip side of that shaming. It’s a hyper-fixation on his physical form. While one side of the internet was calling him "doughy," the other side was obsessing over his "assets" in a cycling kit. It shows that even the most traditionally masculine men in the world aren't immune to having their bodies picked apart by the public.
The Wardrobe: Why He Wears What He Wears
Jason’s style is "Bohemian Biker" meets "High-End Runway." He’s a big fan of brands like Gucci, but he also has his own line, On the Roam, with Harley-Davidson. If you see him at an event, he’s likely in something that shows off his frame.
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At the 2025 Venice International Film Festival, he showed up in a pastel pink suit with matching sandals and painted toenails. He looked incredible. But again, because the suit was tailored and the fabrics were soft, the conversation shifted back to his physique.
He’s even spoken to Men's Health about this. He hates training for "vanity." He’d rather be rock climbing or surfing. He trains because his job as an actor requires him to look like a god, but he’d much rather be in the dirt with his motorcycles.
The "Bulge" as a Cultural Conversation
Kinda feels weird to write thousands of words about a guy's pants, right? But there’s a deeper layer here. For a long time, women in Hollywood were the only ones subjected to this kind of scrutiny. Now, the "male gaze" has turned inward, or perhaps the "female gaze" has just become more vocal online.
Jason Momoa is the poster child for this shift. He’s a "man’s man" who drinks beer and rides bikes, yet he’s also a "women’s man" who wears scrunchies and pink velvet. This blend makes him a safe space for people to express their "thirst."
How he stays in that shape
If you're wondering how he maintains the physique that causes all this fuss, it’s not just luck.
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- Climbing: He’s obsessed. It builds that "V-taper" back and core strength.
- AR-7 Method: Developed by Eric Laciste, it’s a high-volume, low-rest nightmare.
- Diet: He’s open about eating "real food"—steak, fish, and lots of veggies—but he won't give up his beer.
He’s admitted that he finds the gym boring. He’d rather do something functional. That functional strength is what gives him that "thick" look that differs from the lean, shredded look of someone like Ryan Reynolds. It's a more "raw" aesthetic.
Dealing with the Spotlight
In 2025 and heading into 2026, Jason has been busier than ever. With projects like Chief of War and his role as Lobo in the DCU, he’s constantly in the public eye. Every red carpet is another opportunity for a viral moment.
Does it bother him? Probably not. He’s usually too busy moshing at Black Sabbath concerts or traveling the world with his kids to care about what a subreddit is saying about his pants. He’s found a way to be a sex symbol without losing his soul, which is a pretty rare feat in Hollywood.
The bottom line is that the jason momoa bulge phenomenon is just a symptom of our collective fascination with a guy who is unapologetically himself. He’s big, he’s loud, and he wears whatever he wants. Whether it’s a pink singlet or a traditional malo, he’s owning the look.
If you want to understand the "Momoa Effect," stop looking at the clothes and start looking at the confidence. That’s what’s actually driving the internet crazy.
Key Takeaways for the Curious
- Confidence is King: Jason wears things most men wouldn't dare to, and that’s why it works.
- Context Matters: Many of his "revealing" moments are actually cultural (the malo) or for a cause (environmental activism).
- Health over Vanity: He prioritizes functional strength (climbing/surfing) over just looking good for the camera.
- The Internet is the Internet: Viral moments happen, but they don't define the man’s career.
For anyone looking to emulate his style or his fitness, the best advice isn't to buy a pink cycling kit. It's to find a hobby you love—like climbing—and to wear what makes you feel like yourself, regardless of the "rules" of fashion. Follow his On the Roam series for a better look at how he blends his passions with his public persona.