When Jason Day walked onto the first tee at Kapalua in early 2024, the collective gasp from the golf world wasn't because of his swing. It was the pants.
Those billowy, parachute-adjacent trousers signaled the end of a $100 million Nike era and the beginning of something much weirder. People thought it was a mid-life crisis. Critics called it a cry for attention. But honestly? The jason day clothing line—or more accurately, his partnership with Malbon Golf—is the most calculated business move a veteran golfer has made in a decade.
Day didn't just pick a new shirt sponsor. He picked a fight with golf’s dress code.
The Nike Divorce and the Malbon Bet
For seven years, Day was the ultimate corporate billboard. He wore the same "scripted" Nike polos as Scottie Scheffler and Rory McIlroy. If you've ever felt like a cog in a machine, you can probably relate to why he left. He was reportedly earning $10 million a year from the Swoosh, but he was bored.
He wanted to be different. He wanted "baggy."
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Enter Stephen and Erica Malbon. Their brand, founded in 2017, wasn't trying to make performance gear for your local country club's member-guest tournament. They were making streetwear that happened to work on grass. When Day signed as their first PGA Tour ambassador, it wasn't a standard "pay-for-play" deal. He took an equity stake. He’s a part-owner of the vibe.
That Masters Vest and the "Short List"
You probably remember the 2024 Masters. Not because of who won, but because Augusta National officials literally asked Day to take off his clothes.
Specifically, a white sweater vest with "No. 313 Malbon Golf Championship" emblazoned across the front in massive block letters. It was loud. It was defiant. And it was exactly what the brand wanted. Stephen Malbon later admitted they went from 10% brand recognition to everyone in golf knowing their name overnight.
By the 2025 Masters, the relationship with the Green Jackets had turned into a "send us your homework" situation. Day revealed he is now on a "short list" of players who must submit their clothing scripts to the tournament committee weeks in advance for approval.
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They even made him choose between a patterned polo and patterned pants. He couldn't wear both. "We kind of cut everything in half," Day said. It’s funny, really. A 38-year-old major champion getting a dress code lecture like a teenager at a private school.
What is the Jason Day Clothing Line Actually?
If you're looking to buy what he wears, you aren't looking for "Jason Day Brand." You’re looking for Malbon's performance and lifestyle collections. The gear is a mix of throwback aesthetics and high-end materials.
- The Polos: Expect to pay around $108 to $148. They use a lot of "Evergreen" piqué and performance fabrics with "Buckets" (the brand’s bucket-hat-wearing logo) prominently displayed.
- The Pants: This is where the controversy lives. The "Oliver" or "Emmett" pleated straight-leg pants usually retail for about $198. They are cut wide—think 1930s Bobby Jones meets 1990s streetwear.
- The Outerwear: The shell jackets and quarter-zips run between $145 and $248.
Is it overpriced? Maybe. But Malbon isn't competing with the $60 polos at the big-box sports store. They are competing with Ralph Lauren and boutique fashion houses. They want the guy who plays 18 holes and then goes straight to a dinner in SoHo without changing.
Why This Matters for Golf's Future
Traditionalists hate it. They really do. They want slim-fit tech trousers and athletic-cut shirts. But look at who Malbon has signed since Day: Charley Hull, Anthony Kim, and even Michael Block. They are collecting "characters" rather than just "rankings."
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Day’s form on the course hasn't been world-beating lately—he's currently sitting around the mid-50s in the world rankings. But his "fit" is always a top-three conversation on social media. In the modern sports economy, being talked about is often more valuable than being in the top ten.
The "I've Quit" Mystery
As we head into the 2026 season, things have taken a weird turn. Just a few days ago, Day posted a cryptic "I've quit" graphic on Instagram. Fans freaked out. Was he leaving the PGA Tour? Was he retiring?
Most insiders think it's another marketing play. Whether it's "quitting" traditional fashion or "quitting" boring golf, expect a new drop from the jason day clothing line to follow the announcement. He’s become a master of the tease.
How to Pull Off the Look
If you're thinking about rocking the Malbon look, don't go halfway. Here is the reality:
- Commit to the Fit: If you wear the baggy pants with a tight, modern shirt, you’ll look like you’re wearing your dad’s hand-me-downs. Go oversized on both.
- Check the Club: If your home course has a "tucked-in shirts only" policy, some of the Malbon hoodies might get you a talking-to from the starter.
- The Shoes Matter: Day often wears Malbon-specific footwear or "The Course" shoes that look more like sneakers than cleats.
The jason day clothing line isn't just about clothes; it's about the fact that golf is finally allowing itself to be a little bit ridiculous. And honestly, it’s about time.
To stay ahead of the curve, you should keep an eye on Malbon’s seasonal "scripting" releases before the majors. These are usually limited-edition drops that sell out in hours. If you want the specific pieces Day wears at the Masters or the Open, you need to be on their email list the Monday of tournament week, as that's when the "Tour Edition" items typically hit the site.