If you walked into a card shop in 2021 and asked for a Jared Goff football card, the dealer probably would’ve pointed you toward a bargain bin or a stack of commons gathering dust. Back then, Goff was the "throw-in" for the Matthew Stafford trade. He was a bridge quarterback. A placeholder. Honestly, he was the guy the Rams didn't want anymore.
Fast forward to 2026.
The narrative has flipped completely. After a 2025 season where Goff finished 2nd in the league in both passing yards and touchdowns—racking up 4,564 yards and 34 scores—his cardboard is finally starting to catch up to his production. You're seeing people treat him like a top-tier asset rather than a "wait and see" project. It’s wild how much a change of scenery and a few playoff wins can do for a guy’s market value.
The Discrepancy in the Jared Goff Football Card Market
Here’s the thing that gets me. Even with four Pro Bowls and a Super Bowl appearance on his resume, Goff’s flagship rookie cards are still technically "undervalued" when you compare them to the young guns. His 2016 Panini Prizm Silver Rookie in a PSA 10 recently moved for less than some rookies who haven't even won a playoff game yet.
Think about that.
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Goff has more career passing yards than almost anyone else from his draft class, yet you can still snag his high-end stuff for a fraction of what a C.J. Stroud or Caleb Williams costs. It's a classic case of the hobby being obsessed with "potential" over "proven results." But that gap is closing. Fast.
The Big Three: What Collectors Are Chasing
If you’re looking to get into the Goff market, you basically have three tiers of cards to think about.
- The "Blue Chip" Rookies: This is the 2016 stuff. The National Treasures Rookie Patch Auto (RPA) is the holy grail here. A BGS 9.5 of his #101 RPA out of /99 has sold for north of $8,800. If you can't swing five figures, the Donruss Optic Rated Rookie or the Prizm Silver are the standard-bearers for the "average" high-end collector.
- The Detroit Lions Era: This is where the fun is. Since the hobby follows the uniform, Goff's cards in a Lions jersey—specifically the 2023 and 2024 Kaboom! inserts—have become massive hits. A 2023 Vertical Gold Kaboom! recently hit a market value of nearly $5,000. People love that Lions Honolulu Blue.
- The Short Prints (SSP): Keep an eye out for the 2024 Panini Instant NFL Captains or the Downtown inserts from Donruss Optic. These are "case hits," meaning they are incredibly rare and usually feature great artwork.
Why 2026 is a Turning Point
It’s about legacy now. Goff just turned 31. He’s got plenty of football left, and he’s locked into a Detroit offense that is built to put up video game numbers. When you have Amon-Ra St. Brown and Jahmyr Gibbs as your primary weapons, your stats are going to stay elite.
Collectors are starting to realize that Goff isn't just a system QB. He’s a veteran leader who has revitalized a dead franchise. In the world of sports cards, that kind of "hero arc" sells.
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"Goff belongs in the top 10 as he has quietly built an impressive career résumé since 2016... his flagship Prizm Silver rookie card is significantly cheaper than the other top QBs on this list, but it shouldn't be based on his career accolades."
— Recent Market Report via Sports Illustrated
Real-World Pricing Examples
Let’s talk actual numbers because "cheap" is a relative term.
- 2016 Donruss Rated Rookie #372: You can still find these raw for under $10. It’s a great entry point if you just want to own a piece of his history.
- 2016 Panini Prizm Silver Prizm (PSA 10): This is the one everyone wants. While prices fluctuate, it’s currently hovering around the $150-$200 range. Compare that to Mahomes or Allen, and you’ll see why people call it a "sleeper" pick.
- High-End Rarities: Some of the 1/1 (One of One) cards, like his 2016 Panini Prizm Black Finite, have estimated values approaching $90,000. That’s elite territory.
Avoiding Common Mistakes with Jared Goff Cards
Don't just buy any card with his face on it.
I see people making the mistake of buying "Collegiate" cards—cards featuring him in his Cal Berkeley uniform. Unless you’re a die-hard Cal fan, these generally don’t hold value as well as NFL uniform cards. The market is very specific about that. You want him in a Rams jersey for the rookie stuff, or a Lions jersey for the current "hot" items.
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Another thing? Grading matters.
A "raw" (ungraded) card might look clean to the naked eye, but the difference between a PSA 9 and a PSA 10 for a Jared Goff football card can be hundreds of dollars. If you’re buying for investment, look for the slab. If you're buying for the joy of the hobby, go raw and save the cash.
The Lions "Color Match" Factor
Collectors are currently obsessed with "color matching." This means finding a card where the parallel color matches the team’s jersey. For Goff, that’s the Light Blue Prizm or Blue Wave variations. These often command a premium over "standard" colors like Red or Orange because they just look better in a display case.
Actionable Strategy for Collectors
If you're looking to build a collection or make a move on Goff, here's the play:
- Prioritize Optic and Prizm: These are the "king" brands. They have the most liquidity, meaning they are the easiest to sell if you ever need to cash out.
- Watch the Offseason: Prices usually dip after the Super Bowl and before Training Camp. That’s your window.
- Target the "Rated Rookie" Logo: The Donruss "Rated Rookie" logo is iconic. Even the base versions of these cards are more desirable than high-end cards from obscure sets.
- Check the "Pop Report": Before buying a graded card, check how many PSA 10s exist (the population). Goff’s 2016 Prizm Silver has a surprisingly low population compared to modern stars, which suggests there's room for the price to rise as supply stays low and demand creeps up.
The era of Jared Goff being an "afterthought" in the hobby is over. Whether he’s leading the Lions to another deep playoff run or just stacking up more 4,000-yard seasons, his place in NFL history is becoming secure. And in the card market, history is the only thing that truly pays.