You've seen the TikToks. You’ve probably scrolled past the Reddit threads where people swear they found a pallet of smart rings tucked between the five-pound tubs of organic peanut butter and the Kirkland wool socks. But here is the cold, hard truth about the Oura Ring 4 Costco situation: it’s complicated, and honestly, a little frustrating if you’re looking for a massive discount right this second.
Costco is famous for being the "holy grail" of tech deals. When the Apple Watch drops or the latest Bose headphones hit the warehouse floor, the price is usually unbeatable. So, naturally, as soon as Oura announced the fourth generation of its titanium sleep-tracker, the internet started hunting for that legendary Costco price tag.
Let's get one thing straight. As of early 2026, Oura keeps a remarkably tight leash on its inventory. Unlike Fitbit or even some Garmin models, Oura treats its hardware like a premium piece of jewelry—which, let's be real, it basically is. Finding the Oura Ring 4 Costco bundle isn't as simple as walking in and grabbing a box.
The Reality of Oura Ring 4 at Costco Locations
Historically, Costco hasn't been a primary launch partner for Oura. If you look back at the Oura Ring Gen 3, it mostly lived on Oura’s own website, Best Buy, and eventually Amazon. Costco does, however, occasionally stock "Next Generation" tech through their online portal, Costco Next, or via limited-time "Roadshows."
Why does this matter for the Oura Ring 4?
Well, the Oura Ring 4 features a completely redesigned interior. They ditched those little plastic bumps (the sensors) and went with a flat, recessed sensor suite called Smart Sensing. It’s way more comfortable. Because the tech is so new and the demand is high, Oura is prioritizing their own direct-to-consumer sales.
If you do happen to find a listing for the Oura Ring 4 Costco version, you’re likely looking at a member-exclusive bundle. In the past, when Costco carries high-end wearables, they don't just sell the device. They usually throw in a $50 or $100 shop card, or they include an extended protection plan that blows the standard manufacturer warranty out of the water. That’s the real "Costco Advantage." It’s rarely about a 50% price cut; it’s about the safety net.
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Why Everyone Is Obsessed With This Specific Ring
The Oura Ring 4 isn't just a minor spec bump. It actually solves the biggest complaint people had about the Gen 3: accuracy across different finger shapes.
The new "Smart Sensing" platform uses about 18 different signal paths. Basically, if the ring slips or rotates while you’re asleep—which happens to everyone—the ring just switches to a different sensor path to keep the data clean. It’s smart.
Costco shoppers are savvy. They know that buying a first-gen product (or a first-revision product) is risky. By waiting for the Oura Ring 4 Costco availability, consumers are looking for that 90-day return policy. If the ring doesn’t track your REM sleep correctly, or if the titanium scratches too easily, taking it back to a warehouse is a lot easier than mailing a tiny box back to a fulfillment center in another state.
The Subscription Elephant in the Room
Here is something a lot of people miss. Even if you get a killer deal on the hardware, the Oura experience is tied to a monthly subscription. You’re looking at $5.99 a month or roughly $70 a year.
Costco hasn't historically bundled the subscription fee into the price, though there have been rumors of "12 months included" cards being tested in select markets like Issaquah or Scottsdale. Without the subscription, the ring is basically a very expensive, very shiny paperweight that tells you your heart rate once in a while. You need the app for the "Readiness Score" and the "Sleep Contributor" breakdowns.
Comparing Oura to the Samsung Galaxy Ring
If you’re hunting the aisles for the Oura Ring 4 Costco stock, you’ve probably also seen the Samsung Galaxy Ring. This is Oura’s biggest threat right now.
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Samsung’s pitch is simple: No subscription.
That is a huge deal for the average Costco member who is already paying for a membership, Netflix, and probably a dozen other recurring fees. However, the Oura Ring 4 still holds the crown for data depth. Oura’s menstrual cycle tracking (powered by Natural Cycles) and their new "Daytime Stress" algorithms are currently more refined than what Samsung is offering.
Expert testers like Ray Maker (DC Rainmaker) have noted that while Samsung is catching up, Oura's decade of data gives them an edge in "knowing" the user. If you want the most accurate data, you stick with Oura. If you want to pay once and forget it, you look for the Galaxy Ring.
How to Actually Find It
Don't just drive to your local warehouse and wander around the electronics section. That’s a waste of gas.
- Check Costco Next first. This is the "hidden" portal where Costco members get direct pricing from brands. Log in with your membership number and search for "Oura" or "Health & Wellness."
- The "Special Events" Schedule. Look at the Costco website under "Store Locations" and check the "Special Events" or "Roadshows" section. Sometimes boutique health brands set up a kiosk for two weeks and then vanish.
- The Item Number Trick. If you have a friend who works at Costco, ask them to look up the "IA" (Item Availability) for Oura. If there’s a SKU in the system, they can tell you if a shipment is sitting in a regional distribution center.
Sizing Is a Nightmare
One reason the Oura Ring 4 Costco rollout is slow is the sizing kit requirement. You can't just buy a "Medium." You have to get a sizing kit, wear a plastic ring for 24 hours (because your fingers swell when you sleep), and then order your actual size.
Costco’s business model is built on "stack 'em high and watch 'em fly." The logistics of a sizing kit followed by a secondary shipment doesn't fit the warehouse vibe perfectly. That’s why you’ll likely see the sizing kits sold for $10 (with a $10 Costco credit) before the rings themselves ever hit the shelves.
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Is It Worth Waiting?
Honestly? If you need to track your health now, don't wait for a Costco miracle.
The Oura Ring 4 is a stellar device. It’s thinner than the Gen 3, the battery lasts about eight days in real-world testing, and the new brushed silver finish is gorgeous. If Costco eventually stocks it, you might save $30 or get a free charging dock. That's great, but is it worth waiting six months for? Probably not.
But keep an eye on the "Member Savings" booklets that come in the mail. If Oura decides to move a large volume of "Horizon" or "Heritage" styles (the older shapes) to make room for the 4, that's when the real price cuts will happen.
Next Steps for the Savvy Buyer
If you are dead-set on getting an Oura Ring 4, your first move should be visiting the official Oura website to see if they are currently offering a "refer-a-friend" discount, which often mirrors the $40–$50 savings you'd find at a warehouse club. Simultaneously, bookmark the Costco Next landing page and check it every Tuesday morning; that is typically when inventory manifests are updated for online partners. If you're a Samsung user, wait for the next quarterly "Member-Only Savings" event to see if the Galaxy Ring drops in price, as it’s currently the more likely smart ring to see a permanent spot in the physical warehouse aisles.