You’ve probably seen it by now. Nestled right between the bulk-sized boxes of granola bars and the six-packs of premium olive oil is something that looks entirely out of place: a Bugatti. Well, sort of. It’s the Bugatti 9.0 electric scooter, and its presence at Costco has sparked a weird mix of confusion and "I need that" energy. Honestly, it’s a bizarre branding move. Bugatti makes multimillion-dollar hypercars. They make the Chiron. They make the Veyron. Now, they’re making something you can fold up and put in the trunk of a Honda Civic.
When the Bugatti electric scooter Costco price tag first hit the floor—usually hovering around that $900 to $1,000 mark depending on the specific warehouse or online seasonal promo—people lost their minds. Is it a real Bugatti? Technically, yes. It's licensed. But is it built in Molsheim, France, by the same artisans who hand-stitch leather for the Mistral? Not even close. It’s produced in partnership with Bytech International. This is a tech licensing deal, plain and simple. You're paying for the badge, but that doesn’t mean the hardware is junk.
What You’re Actually Getting for the Money
Let’s get real about the specs because that’s where the hype meets the pavement. Most people buying this at Costco are looking for a "last mile" solution or maybe just the coolest-looking commuter on the bike path. The Bugatti 9.0 features a 700W peak power motor. It’s snappy. It hits about 18.5 mph. That is fairly standard for a premium electric scooter, though some hardcore enthusiasts might argue you can get more raw speed from a Segway Ninebot Max for less cash.
The frame is magnesium alloy. It’s surprisingly light—around 35 pounds—which makes it way easier to carry up a flight of stairs than those heavy-duty off-road scooters that weigh as much as a mountain bike. The lighting is where Bugatti really flexed their design muscles. It has a wraparound rear light and a "EB" (Ettore Bugatti) monogram projection that shines on the ground behind you. It’s flashy. It’s pretentious. It’s exactly what you’d expect from the brand.
But here is the thing: Costco shoppers love a deal. When you see this thing priced at $919.99 online, you have to weigh that against the "Costco Advantage." Buying an e-scooter from a random website is a gamble. If the battery dies in six months, good luck with customer service. If you buy the Bugatti electric scooter Costco version, you have that legendary return policy backing you up. That peace of mind is worth a couple hundred bucks to a lot of people.
The Performance Reality Check
Don't expect to win any races. 18.5 mph feels fast on a sidewalk, but it's sluggish compared to a car. The range is cited at about 20 to 25 miles on a single charge. In the real world? If you’re a 200-pound adult going uphill in "Sport" mode, expect closer to 12 or 15 miles. That’s just physics. Batteries hate hills and they hate weight.
The tires are 9-inch pneumatic (air-filled), which provides a decent cushion. There isn't a complex dual-suspension system like you'd find on a $3,000 racing scooter. It relies on the air in the tires to soak up the bumps. If you live in a city with pothole-riddled streets, you’ll feel the vibration in your wrists. It’s a "smooth pavement" kind of ride.
One detail most reviewers overlook is the turn signals. The Bugatti scooter actually has integrated signals on the handlebars. This is a huge safety win. Most budget scooters force you to take a hand off the bars to signal, which is a great way to wipe out. Having thumb-controlled signals makes you feel much more like a legitimate part of traffic.
Why Costco?
It feels like a weird marriage, right? Bugatti and a warehouse club. But look at the demographics. Costco members have a higher-than-average household income. They like "affordable luxury." They like things that look expensive but come with a discount. Bytech and Bugatti knew exactly what they were doing putting this in the aisles. It's an impulse buy for the person who just got a $2,000 refund check or someone looking for the ultimate "big" Christmas gift.
The 9.0 model was the trailblazer, but keep an eye out for the 10.0 or the "Pro" versions that occasionally surface. These newer iterations often bump the tire size up to 10 inches and increase the motor wattage. If you see the 10-inch version at your local warehouse, grab it. The larger tires make a massive difference in stability.
Comparing the Bugatti to the Competition
If we strip away the blue paint and the EB logo, how does it stack up? Let's look at the Segway Ninebot Max G30P. The Segway is basically the Toyota Corolla of scooters. It’s boring, it’s built like a tank, and it has better range (nearly 40 miles advertised). The Segway is often cheaper.
💡 You might also like: World map with longitude latitude lines: Why we still get the basics wrong
So why buy the Bugatti?
Style. Honestly. The Bugatti looks like a piece of art. The deck is sleek, the folding mechanism is hidden better than most, and the lighting package is undeniably superior. It doesn't look like a rental scooter. It looks like a vehicle. If you're the kind of person who cares about aesthetics and wants a conversation starter at the office bike rack, the Bugatti wins. If you just want to get from Point A to Point B for the lowest cost per mile, you’re probably better off with a Hiboy or a base-model Segway.
Maintenance and Longevity
One thing to keep in mind: parts. Since this is a licensed product from Bytech, you aren't going to a Bugatti dealership for a new tire. You'll be dealing with Bytech’s support. Some users have reported that getting specific replacement parts can be a bit of a wait. This is another reason why buying it through Costco is a smart move. If the thing becomes a paperweight because of a faulty controller and the manufacturer isn't responding, you can usually take it back to the warehouse.
Check your tire pressure weekly. I cannot stress this enough. Most "flats" on e-scooters aren't caused by nails; they're caused by "pinch flats" when the pressure is too low and you hit a curb. Keep those 9-inch tires at the recommended PSI (usually around 45-50) and you’ll save yourself a massive headache.
Is it a gimmick?
Sorta. It’s a lifestyle product. It’s for the person who wants a "Bugatti" in their garage without the $40,000 oil change. It’s functional, it’s fast enough for urban commuting, and it’s built better than the $300 junk you find on discount sites. But it is fundamentally a mid-range scooter with a high-end coat of paint.
👉 See also: How to Openline iPhone 6: Why It Still Matters and What Really Works
You aren't getting hypercar performance. You're getting a reliable, stylish, and portable electric vehicle that happens to have one of the most famous logos in history on the stem. For under a thousand dollars, that’s a trade-off many are willing to make.
Actionable Steps for Potential Buyers
Before you drop ten Benjamins at the warehouse, do these three things:
- Check the Floor Price vs. Online: Often, the price inside the physical Costco warehouse is $50 to $100 cheaper than the online price because shipping a 40-pound box isn't free. If you have a truck or a big trunk, go to the store.
- Verify the Model: Ensure you are getting the 9.0 or the newer 10.0 version. Avoid any older stock that might have smaller 8-inch wheels, as the ride quality is significantly worse.
- Download the App First: The scooter uses a dedicated app for locking and lighting customization. Check the App Store or Google Play reviews for the "Bugatti Scooter" app to make sure it's compatible with your current phone.
The Bugatti electric scooter Costco offering is likely a limited-run type of deal. These partnerships come and go. If you want the badge and the backup of a Costco warranty, it's a solid buy. Just don't expect it to do 0 to 60 in 2.4 seconds. It’s a scooter, not a Chiron. Keep your expectations grounded, keep your tires inflated, and you'll likely love the ride.