I’ll be honest with you. Most "natural" foundations feel like you’re trying to smear lukewarm clay across your face. They’re either too thick, too streaky, or they smell like a compost bin. So when I finally got my hands on the 100 Pure Super Fruits Healthy Foundation, I was skeptical. Really skeptical. I’ve spent way too much money on organic makeup that claims to be "high performance" only to have it slide off my nose by lunchtime.
But this stuff is different.
It isn’t just makeup; it’s basically a serum that happens to have pigment in it. We’re talking about a formula that relies on cold-pressed acerola cherry, pomegranate, and goji berry instead of the usual cocktail of synthetic dyes and silicone. If you’ve ever looked at the back of a standard drugstore bottle, you’ll see words that sound like they belong in a chemistry lab. Here? You recognize the ingredients. That matters if your skin is prone to breaking out the second a paraben touches it.
Why 100 Pure Super Fruits Healthy Foundation Isn't Your Standard Makeup
Most foundations use water as a base. It’s cheap. It fills the bottle. 100 Pure doesn't do that. They use organic aloe juice. That’s a massive distinction because aloe is actually doing something for your skin barrier while you’re stuck in a fluorescent-lit office for eight hours.
The "super fruit" part of the name isn't just marketing fluff. They use fruit pigments. Think about how hard it is to get a blackberry stain out of a white t-shirt. That’s the logic here. By using the natural colors found in raspberries, apricots, and peaches, they manage to get a decent range of shades without relying on FD&C lakes or dyes. It’s kinda genius, honestly.
I noticed that the finish is strictly matte. If you’re looking for that "glass skin" dewy look, you’re going to need to prep with a heavy oil first. On its own, the 100 Pure Super Fruits Healthy Foundation dries down fast. Like, really fast. You have to work in sections or you’ll end up with a patch on your cheek that won't budge.
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The Science of Antioxidants on Your Face
Let’s talk about oxidative stress. Sounds boring, right? It’s basically what happens when pollution and sun hit your skin and cause premature aging. This foundation is packed with antioxidants. According to a study published in the Journal of Clinical and Aesthetic Dermatology, topical antioxidants can significantly reduce the appearance of fine lines by neutralizing free radicals.
When you wear this, you're layering on:
- Retinol-rich Sea Buckthorn: This helps with cell turnover.
- Coffee Cherry: Great for a bit of a "wake up" effect for dull skin.
- Mangosteen: It's a powerhouse for calming inflammation.
Does it replace a dedicated vitamin C serum? Probably not. But having those ingredients sitting on your skin all day is a lot better than having a layer of petroleum-derived mineral oil clogging your pores.
The Coverage Reality Check
Don't expect this to hide a tattoo. It’s a medium-to-full coverage deal, but it’s buildable. If you have a massive cystic breakout, you’re still going to need a concealer. However, for redness or general unevenness, it’s a beast. It smooths everything out into this velvet-like texture.
One thing people get wrong is the application method.
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You cannot—I repeat, cannot—use a dry beauty blender with this. It will suck up all the expensive fruit pigments and leave you with nothing. Use your fingers. The warmth of your skin helps the fruit waxes melt and blend. Or use a dense, flat-top kabuki brush.
I’ve seen some reviews saying it "cakes." Usually, that’s because someone applied it over a silicone-based primer. Silicone and water/aloe bases don't mix. They repel each other. If you’re going to use the 100 Pure Super Fruits Healthy Foundation, make sure your moisturizer is also oil or water-based. Otherwise, it’s going to look like a science experiment gone wrong on your forehead.
Dealing with the Shade Range
This is where we have to be real. Natural brands often struggle with deep shades. 100 Pure has made progress, but they aren't at Fenty levels yet. The fruit pigments behave differently than minerals. Some shades might oxidize slightly—turning a bit warmer after twenty minutes of wear. If you’re between shades, go for the lighter one.
Is It Actually "Healthy"?
The word "healthy" gets thrown around a lot in the beauty industry. In this case, it refers to the lack of "The Dirty Dozen"—ingredients like phthalates, formaldehyde, and talc.
A lot of people worry about talc because of its potential link to asbestos contamination. This foundation uses rice starch instead. Rice starch has been used in Japanese beauty routines for centuries because it absorbs oil without looking chalky. It’s breathable. You don't feel like you're wearing a mask.
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What People Get Wrong About Natural Pigments
People assume natural means weak.
"Oh, it's just fruit, it'll wash off if I sneeze."
Nope.
The 100 Pure Super Fruits Healthy Foundation is surprisingly water-resistant. Not waterproof—don't go swimming in it—but it holds up against humidity. If you live in a place like Florida or Houston, you know the struggle. This stays put better than some of the high-end department store brands I’ve tried that cost $70 a pop.
Breaking Down the Cost
It’s not cheap. It’s around $48.
But here’s the thing: a little goes a long way. Because it’s so pigmented, I find myself using about half the amount I would with a thinner, more liquidy foundation. One bottle easily lasts four to five months with daily use.
If you're someone who cares about animal welfare, it’s also vegan and cruelty-free. 100 Pure is PETA certified. They don't sell in mainland China where animal testing is often a requirement. That peace of mind is worth the extra ten bucks for a lot of people.
Actionable Steps for Your Routine
If you’re ready to switch to the 100 Pure Super Fruits Healthy Foundation, don’t just slap it on and hope for the best.
- Exfoliate first. Because this is a matte, fruit-pigment formula, it will cling to dry patches. Use a gentle lactic acid or a washcloth.
- Ditch the silicone primer. Use a simple facial oil (like jojoba or argan) or an aloe-based primer.
- Apply in thin layers. Start with a pea-sized amount. You can always add more, but taking it off is a pain.
- Set with a mist. Instead of a heavy powder, use a rosewater or hydrating mist to "settle" the fruit waxes. It makes the finish look way more like real skin.
Switching to a foundation that acts like skincare is a long game. You might not see a massive difference in your skin's health on day one, but after a month of not suffocating your pores with synthetics, you'll likely notice fewer blackheads and less irritation. It's about building a healthy foundation for your face, literally and figuratively.
Check your current moisturizer's ingredient list for "dimethicone" or "cyclopentasiloxane" before you buy this. If those are in the top five ingredients, you'll need to swap your moisturizer too, or this foundation won't sit right. It’s a commitment to a cleaner routine, but your skin will probably thank you for it in the long run.