You’ve seen the reels. A young guy in a clean-cut hoodie or standing next to a sleek car, talking about how dropshipping isn't dead and how he hit seven figures before most people finish their undergrad. If you’re skeptical, you should be. The "ecom guru" world is a literal minefield of rented Lambos and recycled advice. So, naturally, the question is is Nathan Nazareth legit, or is he just another guy selling a dream that doesn't exist?
Honestly, the answer isn't a simple yes or no. It depends on what you're actually looking for.
Nathan Nazareth is a Vancouver-based entrepreneur who basically blew up on YouTube by documenting his journey from a broke college student at the University of Victoria to a multimillionaire. He’s the face of OutrightEcom and more recently, BuildYourStore.ai. He’s built a massive following—over 580,000 subscribers—by giving away "8-hour masterclasses" for free.
But free content is usually a top-of-funnel play for a high-ticket upsell. Let's look at the reality of his business model and whether his students are actually making money in 2026.
The Backstory: From UVic Student to Ecom Authority
Nathan didn't just appear out of thin air. He started around age 18. His first real win wasn't even dropshipping; it was a Facebook ads agency helping local businesses. He reportedly hit a breakthrough when he generated $75,000 in two weeks for a fitness client.
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That’s a key detail. Most "gurus" jump straight into selling courses. Nathan actually ran an agency first, which gave him a fundamental understanding of traffic and conversion before he started his own stores. By 21, he was claiming monthly revenues in the six-figure range.
He’s been very open about the "dark side" too. In a 2025 video, he talked about losing everything to a supplier scam early on. He woke up to $0 on his dashboard and a mountain of chargebacks. That kind of transparency makes him feel more human than the guys who act like every day is a winning day.
Is Nathan Nazareth Legit or Just Good at Marketing?
If you look at his YouTube channel, the value is undeniably there. He posts 2-hour-long walkthroughs that go into the nitty-gritty: finding suppliers on AutoDS, setting up TikTok ad campaigns, and using AI to build landing pages.
Most people who ask if he's legit are really asking about his paid mentorship.
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The OutrightEcom Mentorship
This is where things get spicy. His high-ticket program, often called the "Six-Figure E-Commerce Accelerator," isn't cheap. We’re talking anywhere from $2,000 to $5,000 depending on the package and the season.
- The Pros: Students like "Dustin" or "Josie" have appeared in case studies claiming $25k to $50k in revenue after failing on their own. The program offers a "guarantee" where they work with you until you hit $10,000 in revenue.
- The Cons: Reddit is a different story. Some users have complained that the "personalized" mentorship felt more like being handled by a sales team. One student on r/dropshipping claimed they paid $1,850 and felt the Skool community material was just a slightly more organized version of his free YouTube videos.
There’s also the "guru" stigma. People have accused him of being a "meme" in the industry because he leans heavily into the Gen-Z millionaire aesthetic. But aesthetic doesn't mean scam. It just means he knows how to capture attention.
The 2026 Pivot: AI and Digital Products
Dropshipping has changed. Shipping 3-week-old plastic from China doesn't work like it used to. Nathan knows this. Lately, his content has pivoted hard toward AI-integrated stores and digital products.
He’s currently pushing BuildYourStore.ai, a tool that basically builds a Shopify store for you in minutes. It’s an affiliate play—he makes money when you sign up for Shopify through his link. Is it a scam? No. Is it a "get rich quick" button? Also no. You still have to do the hardest part: marketing.
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His "Triple A Formula" (Attention, Angle, Availability) is actually solid marketing advice. He emphasizes that "store perfection is dead" and that you should focus on viral organic content rather than spending $1,000 on Facebook ads right out of the gate.
The Verdict: What’s the Catch?
Is Nathan Nazareth legit? Yes, in the sense that he actually knows how e-commerce works. He isn't faking his knowledge of CPMs, ROAS, or supply chain logistics. He’s a real entrepreneur who has built real stores.
However, you need to understand his incentives.
- Affiliate Income: He makes a massive chunk of change from Shopify and AutoDS referrals.
- The Mentorship Funnel: His free content is designed to make you trust him enough to drop $3k on a course.
- The Success Rate: Dropshipping has a 90% failure rate. Even with the best mentor, most people quit when they lose their first $500 on ads.
If you're expecting a "done-for-you" business where you just sit back and collect checks, you're going to feel scammed. If you're looking for a roadmap and you're willing to grind through the 16-hour days, his strategies are as valid as anyone else's in the space.
Actionable Next Steps if You're Considering His Program
Before you hand over thousands of dollars for a mentorship, do these three things:
- Watch the Free 8-Hour Course: He has a massive guide on his channel. If you can't finish that and implement the steps on your own, a paid mentorship won't save you.
- Vet the Mentors: If you apply for his program, ask specifically who your coach will be. Nathan doesn't do 1-on-1 coaching for every student anymore; he has a team. Make sure the person coaching you has actually run a successful store recently.
- Check the Refund Policy: Get the refund or "work until you succeed" guarantee in writing. Some users have found these hard to claim if they didn't follow every single "requirement" (like spending a certain amount on ads).
Ultimately, Nathan is a byproduct of the modern creator economy. He’s part educator, part influencer, and part software mogul. He’s legit, but he’s also a salesman. Don't forget that part.