TikTok moves fast. One minute you’re watching a feta pasta tutorial, and the next, you’re looking at a high-fashion model strutting through the streets of Manhattan with a level of confidence that feels almost contagious. That’s usually how people first encounter Emira D’Spain.
If you’ve spent any time on the "Get Ready With Me" (GRWM) side of social media, you know her. She’s the one calling everyone "Cuntry," obsessed with luxury skincare, and rocking outfits that most of us wouldn’t even dare to dream of. But with that level of fame comes a mountain of questions. Specifically, people are constantly searching "is Emira trans?"
The answer is a definitive yes.
Emira D’Spain isn’t just an influencer who happens to be trans; she’s a trailblazer who has intentionally used her platform to normalize the trans experience while simultaneously conquering the fashion world. She doesn’t hide it. She doesn't make it her entire personality, either. She’s just Emira.
Making History with Victoria's Secret
Let’s talk about the moment things really shifted. Back in early 2022, Emira made headlines for something much bigger than a viral TikTok. She became the first Black transgender woman to work with Victoria’s Secret.
Think about that for a second.
For a brand that has historically struggled with inclusivity—and honestly, faced a lot of deserved heat for it—partnering with Emira was a massive deal. It wasn’t just a diversity win for the company; it was a validation of her talent and her aesthetic. She produced content for Valentine’s Day that was sleek, high-end, and undeniably her.
This wasn’t just about "representation" in a vague, corporate sense. It was about a Black trans woman taking up space in a legacy brand that once felt entirely off-limits to people like her. She joins the ranks of other pioneers like Valentina Sampaio, but Emira brought a specific, digital-first energy that resonated with Gen Z.
Honestly, the industry needed it.
The "XOXO, Cupid" Persona and the Power of Authenticity
Emira, known to many as @xoxoemira, didn't just wake up with a million followers. She built a community by being incredibly loud—in the best way possible—about her life.
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She grew up in Dubai before moving to the United States, and that international background definitely bleeds into her sense of style. It’s polished. It’s expensive. But her commentary is what keeps people coming back. She talks to her camera like she’s gossiping with her best friend in the bathroom of a club.
People ask about her transition because she’s open about it. She has shared glimpses of her journey, including her surgeries and her recovery processes, which provides a rare level of transparency in an industry that usually demands "perfection" without showing the work it takes to get there.
By answering the question "is Emira trans" through her own content, she takes the power away from speculators. She’s not a mystery to be solved. She’s an open book, even if the pages are occasionally dusted in Chanel highlighter.
Why Visibility Actually Matters in 2026
We live in a time where trans rights are constantly being debated in rooms by people who have never actually met a trans person. That’s why someone like Emira is so vital.
When she posts a video about her favorite lip liner, she’s humanizing a community that is often dehumanized. She shows that being trans is just one part of a multifaceted, successful, and joyful life. She isn't a tragic figure. She isn't a political talking point. She’s a woman who loves fashion, works hard, and knows how to command a room.
It’s about the "Cuntry" lifestyle. For Emira, that word—which has deep roots in ballroom culture and the LGBTQ+ community—is about peak confidence. It’s about feeling yourself so much that everyone else has no choice but to feel you too.
Beyond the "Is Emira Trans" Search Query
If you only focus on her gender identity, you’re missing about 90% of what makes her interesting. Emira is a savvy businesswoman. She knows how to edit. She knows how to brand.
She has worked with:
- Fenty Beauty (Rihanna knows talent when she sees it)
- Anastasia Beverly Hills
- UGG
Her career is a blueprint for how to transition from a "social media personality" to a legitimate fashion authority. She’s often seen front-row at New York Fashion Week, not just as a guest, but as a consultant and a creator who brands actually listen to.
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Her transition is a part of her story, but her hustle is what keeps her on top. She’s mentioned in various interviews that she wants to be more than just a "trans model." She wants to be a mogul. Looking at her trajectory since 2022, she’s well on her way.
Addressing the Misconceptions
There is a lot of misinformation that floats around TikTok and Reddit. Some people try to dig for "before" photos or speculate on her medical history in ways that feel invasive.
Here’s the thing: Emira has been very clear about her boundaries. While she is open about being trans, she also deserves the same privacy any other woman has regarding her body. The obsession with "is Emira trans" often stems from a place of curiosity, but it can sometimes veer into "clocking" culture, which is something she—and many in the community—rightfully push back against.
She’s stated that she realized she was trans at a young age and has been living her truth for a long time. Her family has been a significant part of her support system, which is something she acknowledges as a privilege she doesn't take for granted.
How Emira Changed the Influencer Game
Before the current wave of diverse creators, the "top" beauty influencers all looked a certain way. They followed a specific script.
Emira broke that script.
She brought a level of "high-glam" that felt authentic to her Middle Eastern and American upbringing. She didn't try to be the girl next door. She tried to be the girl in the penthouse. That aspirational content, paired with her blunt honesty about being a trans woman of color, created a niche that didn't exist before.
She’s also been vocal about the pay gap in influencer marketing. She knows her worth. She knows that as a Black trans woman, she often has to work twice as hard to get the same brand deals as her white, cisgender counterparts. And she talks about it. That’s the "expert" level of her content—she isn't just showing you a product; she’s showing you the industry.
Navigating Online Hate
You can't be a trans woman on the internet without dealing with some level of toxicity. It’s a sad reality of 2026.
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Emira handles it with a mix of humor and "block" button efficiency. She doesn't let the trolls dictate her narrative. When people leave transphobic comments, her fanbase—which is incredibly loyal—usually gets there first to shut it down. But more often than not, Emira just keeps posting.
Success is the best revenge, and a multi-year contract with some of the biggest beauty brands in the world is a pretty loud response to anyone questioning her place in the industry.
Actionable Takeaways for Followers and Brands
If you’re following Emira or looking to learn from her journey, there are a few things to keep in mind.
First, respect the journey. Being trans is a deeply personal experience, and while Emira chooses to share hers, it’s a gift, not an obligation. Supporting trans creators means supporting their work, their art, and their business—not just their "coming out" stories.
Second, look at her branding. If you’re a creator, Emira is a masterclass in "voice." You can hear her voice in your head when you read her captions. That’s the goal.
Finally, recognize the shift. The question "is Emira trans" is being asked less out of confusion and more out of admiration for how she’s navigated her path. She’s become a beacon for young trans kids who don't see themselves represented in traditional media.
To support creators like Emira, you should:
- Engage with their content beyond just the "identity" posts.
- Support the brands that choose to be inclusive year-round, not just during Pride Month.
- Use her terminology—if she calls herself a woman (which she does), that’s the end of the discussion.
Emira D’Spain is a force. Whether she’s at a gala or just doing a mask in her apartment, she’s proving that being your authentic self isn't just "brave"—it’s the most effective business strategy there is. She didn't wait for the world to be ready for a Black trans superstar; she just became one and let the world catch up.
Keep an eye on her. This is only the beginning of what she’s going to do in the fashion space. From Victoria's Secret to the runways of Paris, she’s making sure that the next generation of trans creators doesn't have to ask if they belong. They’ll know they do, because Emira was there first.
To stay truly informed, follow her primary channels and pay attention to her long-form interviews with outlets like Vogue and Paper Magazine, where she dives deeper into the logistics of her career and the nuances of her identity. Don't rely on 15-second clips for the full story. The real depth is in her consistency and her refusal to be anything other than "Cuntry."