If you were scrolling through your feed looking for that iconic blonde hair and a red tracksuit at the 2025 Super Bowl, you probably ended up a little confused. Everyone remembers the 2024 game. It was everywhere. Blake Lively and Taylor Swift were practically the main event, clutching each other in a VIP suite while the Kansas City Chiefs took down the 49ers. But the question of is Blake Lively at the Superbowl this year has a much different answer than people expected.
Honestly, she wasn't there.
While the 2024 appearance was a masterclass in celebrity branding—complete with a half-million dollars in jewelry—the 2025 game in New Orleans saw a much quieter Lively. Taylor Swift was there, sure. She brought Ice Spice again, along with the Haim sisters and Ashley Avignone. But Blake? Nowhere to be found.
The 2024 Super Bowl High
To understand why people are so fixated on whether she showed up this time, you have to look back at the chaos of Super Bowl LVIII. That was the year Blake Lively basically redefined "game day chic." She didn't just wear a jersey. She wore a red Adidas x Balenciaga tracksuit that probably cost more than most people’s cars.
But it wasn't just the clothes.
She was the ultimate "best friend" archetype on the world's biggest stage. Fans watched her and Taylor swaying to Post Malone’s "America the Beautiful" and losing their minds when the Chiefs pulled off the win. It was a moment. It was also the first time Blake had left her kids for a major solo outing since her fourth child was born, which she later joked about on Instagram. She mentioned wearing "pants that were shoes"—a weirdly accurate description of those Balenciaga pantaleggings—and borrowing more jewelry than a skeleton on the Pirates of the Caribbean ride.
Why She Skipped the 2025 Game
So, what changed? Why wasn't she in the suite this time around?
The internet loves a good feud rumor. After the 2025 Super Bowl, headlines started swirling about "bad blood" and a fractured friendship. Much of this stems from the messy press tour for It Ends With Us and the subsequent legal drama involving Justin Baldoni. Some sources, including reports from People and Daily Mail, suggested Blake stayed home to avoid the spotlight. The theory is pretty simple: she didn't want her personal headlines—which were getting kinda heavy—to overshadow Taylor’s night with Travis Kelce.
It makes sense.
If you're in the middle of a PR firestorm, the last place you want to be is on a Jumbotron being watched by 120 million people. Even if Taylor didn't "snub" her, the optics of being seen together during a legal battle might have been a headache neither of them wanted.
The Jewelry That Broke the Internet
Since we're talking about her Super Bowl legacy, we have to talk about the Tiffany & Co. situation. People are still googling the price tags. Blake didn't just wear a necklace; she wore an entire vault.
- Necklaces: She stacked three of them, totaling about $158,500. One was a graduated link necklace in 18k gold, another was a pavé diamond version that cost $78,000.
- The Wrist Stack: This was the wild part. She had 14 bracelets on. Some were Elsa Peretti swirls, others were diamond-encrusted "Lock" bangles. The total for the wrists alone? Over $330,000.
- The "Reputation" Easter Egg: Fans swore her $4,000 gold snake earrings were a hint that Taylor was about to announce Reputation (Taylor's Version). They weren't, but that's the level of scrutiny she invites when she steps into that stadium.
Where Was Blake Instead?
While Taylor was in New Orleans for the 2025 game, Blake was reportedly keeping a low profile. She has four kids at home with Ryan Reynolds, and after the chaotic 2024 she had—between It Ends With Us and the Deadpool press—staying home probably felt like a vacation.
It’s easy to forget these people have actual lives outside of the VIP boxes.
There’s also the Ryan Reynolds factor. Usually, where there’s a Super Bowl suite, there’s a movie trailer. In 2024, they were riding the Deadpool & Wolverine hype. In 2025, the couple didn't have a massive project to promote during the commercial breaks, which takes away a lot of the professional incentive to fly across the country and deal with the paparazzi.
Is the Friendship Actually Over?
Don’t delete your "Blake and Taylor" Pinterest boards just yet. Despite the absence, insiders have told outlets like Us Weekly that the two remain "close friends." They were spotted on a double date in New York in late 2024, and Blake was seen at the Eras Tour in New Orleans just a few months before the Super Bowl.
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Friendships in Hollywood aren't always about being inseparable in public. Sometimes, "is Blake Lively at the Superbowl" is a "no" simply because she wanted to watch the game in her pajamas like the rest of us.
Actionable Takeaways for Fans
If you're trying to track whether your favorite celebs will be at the next big event, here’s how to read between the lines:
- Check the "Plus One" logic: Taylor usually rotates her inner circle for games. Just because Blake isn't there doesn't mean they aren't friends; it just means it's the Haim sisters' turn in the box.
- Follow the PR cycle: Celebs rarely go to the Super Bowl for "fun" alone. There is almost always a brand deal, a movie to promote, or a specific image they are trying to project.
- Watch the socials: Blake usually posts a "recap" a week late. If she was there and we missed her, she’ll eventually post a blurry photo of a friendship bracelet and a joke about her husband.
If you were looking for Blake at the 2025 Super Bowl, you missed her because she simply wasn't on the guest list this year. Whether that’s due to the "It Ends With Us" drama or just a desire for a quiet Sunday, the iconic duo of 2024 remains a one-time-only peak for now.