You’ve seen the TikToks. The comments section of every @captincroook video is basically a wall of people screaming, "Wait, is that Jules from Euphoria?" or "Close enough, drop Season 3!" It’s honestly one of those internet things that started as a casual observation and turned into a full-blown mandela effect for some people.
So, let's get the big question out of the way immediately. Is Alex Consani Jules? No. She isn’t. Jules Vaughn is played by the incredible Hunter Schafer. Alex Consani is a history-making supermodel who has never actually appeared in Euphoria.
But honestly, I get why people are confused. The resemblance isn't just a "sorta" thing; it’s uncanny. They both have that ethereal, leggy, high-fashion blonde energy that feels like it was engineered in a lab for Cool Girls. Plus, they’re both high-profile trans women who have absolutely dominated the fashion industry.
Why Everyone Thinks Alex Consani is in Euphoria
The confusion usually peaks when Alex posts one of her signature "unhinged" TikToks. If you aren't following her, she’s basically the queen of Gen Z absurdist humor. She’ll be wearing a $10,000 archival designer outfit while doing a bit about being a "feral little creature" in the middle of a New York sidewalk.
Hunter Schafer’s character, Jules, has a very specific aesthetic—heavy on the glitter, the bleach-blonde hair, and the experimental outfits. When Alex shows up on your For You Page with bleached brows and a similar silhouette, your brain just goes: Oh, that's Jules. ### The "Twin" Moment in Real Life
The internet almost broke in early 2024 when the two finally met up at an H&M event in SoHo. They stood side-by-side, and the photos were essentially the "Spider-Man pointing at Spider-Man" meme but make it fashion.
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Alex actually leans into the joke. She once told Interview magazine that she’d be down to be Hunter’s stunt double if the Euphoria budget ever ran low. "Maybe I could be a Hunter Schafer look-alike dupe or something," she joked. "When they run out of budget, I'm here."
Who is Alex Consani, Actually?
If you only know her as "the girl who looks like Jules," you’re missing out on one of the most important careers in modern modeling. Alex isn't just a TikToker; she’s a legitimate trailblazer.
Born in 2003 in Petaluma, California, she started this whole thing at 12 years old. Think about that. While most of us were trying to figure out how to use a locker in middle school, she was signing with Slay Model Management as the youngest trans model in the world.
By the time 2024 rolled around, she wasn't just walking shows; she was winning them. In December 2024, Alex Consani was named Model of the Year at the Fashion Awards in London. She was the first trans woman to ever take home that title. It was a massive moment for the industry, and she used her speech to thank the Black trans pioneers who fought for her to even have a seat at that table.
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Her Resume is Kind of Insane
- Victoria’s Secret: She and Valentina Sampaio became the first trans models to walk the VS runway in October 2024.
- Music Videos: You probably saw her in the star-studded "360" video by Charli xcx. She was right there alongside other "It Girls" like Julia Fox and Emma Chamberlain.
- High Fashion: We’re talking Versace, Chanel, Alexander McQueen, and Gucci. She’s currently the face of the Gucci La Famiglia 2026 campaign.
The Difference Between the Two Icons
While they share a "vibe," Alex and Hunter are carving out very different paths. Hunter Schafer has pivoted hard into acting—starring in The Hunger Games: The Ballad of Songbirds and Snakes and the horror flick Cuckoo. She’s rarely on the runway these days.
Alex, on the other hand, is the current reigning queen of the catwalk. She’s also a digital native in a way most "prestige" models aren't. She doesn't care about looking "perfect" online. She’ll post a video with messy hair and a weird filter, making a joke about her "yassified" lifestyle. That’s why she has over 6 million followers. She feels like a friend who just happens to be a supermodel.
Is Alex Consani Joining Euphoria Season 3?
This is the rumor that won't die. Because Euphoria Season 3 has been delayed roughly 800 times, fans have spent the last two years fan-casting the show.
The most popular theory? That Alex will be cast as Jules’ sister or a new rival. As of right now, there is zero factual evidence that Alex Consani has been cast in Euphoria. She hasn't announced any acting roles for the 2026 season beyond her presence in fashion films and campaigns.
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How to Tell Them Apart (A Quick Cheat Sheet)
If you're still struggling when they pop up on your feed, look for these clues:
- The Voice: Alex has a very specific, high-energy Gen Z slang-heavy way of speaking. If the person in the video is saying "mawma" or "period" every five seconds, it’s Alex.
- The Content: Hunter’s social media is mostly professional photography and film promos. Alex’s is a chaotic mix of high-fashion editorials and "get ready with me" videos filmed in a messy bedroom.
- The Walk: Alex has a very distinct, powerful runway stomp that has become her trademark.
What’s Next for Alex?
Alex is currently one of the highest-earning models in the game. Industry insiders project her net worth has already crossed the $2 million mark. With her new campaigns for YSL Beauty and Gucci launching in early 2026, she’s not slowing down.
Whether she ever actually steps onto a film set or remains the "final boss" of the modeling world, she’s already changed the game. She proved you don't have to be a mysterious, silent mannequin to be a supermodel. You can be loud, you can be weird, and you can be yourself.
Actionable Takeaways for Fans
- Stop the Spreading of Misinfo: If you see a "leak" saying Alex is replacing Hunter Schafer, ignore it. They are friends and colleagues, not replacements for one another.
- Follow the Real Account: Make sure you're following @captincroook on TikTok to see her actual work and personality rather than fan edits.
- Watch the "360" Music Video: It’s the best way to see Alex in her element alongside the rest of the current "It Girl" pantheon.
- Check the Credits: If you're watching a show and see a tall, blonde trans woman, check the IMDB. There’s a whole generation of talent coming up, and it’s worth knowing their individual names.
Next time you see a comment asking "is Alex Consani Jules," you can officially be the person who sets the record straight. They aren't the same person, but they're both currently running the world in their own way.
Source References:
- British Fashion Council: 2024 Fashion Awards Winners
- Interview Magazine: Alex Consani Profile (2024)
- IMG Models Official Portfolio: Alex Consani (2026 updates)
- Vogue: The Rise of the New Supermodel (January 2025)