There's stuff going on in the trunk of a tree.
- The texture of the bark and the twists and turns and all of that. The photo example is actually quite uneventful as tree barks go. An old tree like yours wouldn't be as smooth as the one in the photo.
- The inevitable hue shift, here from light gray to dark brown but it always depends on the light sources. There's no such thing as a default lighting condition.

1. Tree bark
2. Hue shift gray-brown ---> dark brown
3. Chipping away pieces of bark as rustEdge suggested
4. The kind of a hue shift you've used, just different shades of the same brown = unnatural