Ok, Hi first of all

. As Manupix says. you are in a pretty complex area: typography design plus PIXELART, nice x)
From my experience, you should begin in other way. Start just from a separeted part of a typographyc logo could and would give you headeaches, since maybe you find the proper style and then you'll try to implement it on the rest and it didnt work out as you spected.
My recommendation: draw and sketch the logo COMPLETELY, i mean in paper. Find a way that is concise, it does not weaken itself, and with the least amount of uneven white space.
I guess you wanna make the logo in Uppercase, is a good thing, but watch the L and C of FALCON, between those two letters exists a big blank space that you have to look carefully.
Regarding literalize the idea, sometimes works, sometimes not. If you make it visually obvious, could work really awesome, but it takes a lot of work, because usually it is done in a very subtle way.
Here some webs to inspiration....most of this would not gonna help you since is design for brands, but if you take the time to look at them, after 20 or 30, your brain will give you some new ideas. I hope this helps
http://logopond.com/http://logofaves.com/