The overall aesthetic is quite cute and nice, but it's not really taking advantages of the simplicity of the style.
When a style is as simple as this you can more quickly create unique set pieces to make your game more visually interesting. Here is an example (sorry that I couldn't find a higher quality image):

The overall art style is relatively simple (though not as simple as your game), but it's much more interesting to look at because it feels more like a place in its world--while your gameplay preview looks as though it was procedurally generated. I understand that you may just be trying to find an aesthetic right now, but you might want to keep that mind as you develop the game.
The other thing is the human characters--simpler styles tend to be easier to animate. It's hard to tell from the land-exploration gif, but the animations seem a little lacking. And, to be honest, the characters seem like they are not up to the quality of the environment, I think mostly because the artist is trying to draw the details rather than suggest them--the sprites seem a little cluttered.