Honestly, if you close your eyes and think of Brooke Hogan, you probably see those grainy 2005 paparazzi shots. You know the ones—the low-rise jeans, the bleach-blonde extensions, and her dad, Hulk Hogan, hovering somewhere in the background with a scowl that says "no dating allowed." It’s a snapshot frozen in time.
But lately, the images of Brooke Hogan hitting the internet look nothing like that mid-2000s reality TV chaos.
She isn't just "the Hulk's daughter" anymore. As of January 2026, Brooke has undergone what is arguably the most successful image rebrand in the history of VH1 reality stars. She’s gone from pop-star hopeful to a legitimate interior design mogul and a mother of twins, and the visual shift is wild to witness.
The Evolution of Brooke's Public Image
Early shots of Brooke were almost always tied to the family brand. We saw her on the red carpet at the Grammys in 2005 or performing "About Us" on TRL with Paul Wall. These were high-glamour, high-gloss photos designed to sell a specific kind of pop princess fantasy.
Then came the Florida era. If you search for images of Brooke Hogan from the Brooke Knows Best years, you see a lot of Miami beach photography—bright colors, swimwear, and that specific "single girl in the city" vibe. It was her attempt at independence, but it still felt like it was being filtered through a reality TV lens.
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Fast forward to 2026. The current imagery coming out of her Nashville-based firm, BB Designs by Brooke, tells a completely different story.
You’ll see her on the set of HGTV’s Rock the Block Season 7, which premiered recently. She’s usually wearing neutral tones, her hair is a softer, more natural blonde, and she’s often holding a tape measure or a floor plan instead of a microphone. It’s a grounded, professional aesthetic that feels earned.
Why the Recent Photos Look So Different
There’s a reason you’re seeing a more "private" side of Brooke in 2026. After the passing of Hulk Hogan in July 2025, Brooke’s social media and public appearances took a turn toward the introspective.
- The Motherhood Shift: In January 2025, Brooke and her husband, Steven Oleksy, welcomed twins—Oliver and Molly.
- Privacy First: Unlike the reality stars who sell every baby photo to the highest bidder, Brooke has been famously protective. The few images she does share are soft, often filtered in black and white, focusing on the emotion rather than the spectacle.
- The Professional Pivot: Her business partnership with Ashley Menendez Kora has pushed her into the world of luxury short-term rentals and high-end residential design.
A lot of the modern images of Brooke Hogan are actually "lifestyle" shots. Think architectural digests rather than tabloids. She’s leaning into her role as an entrepreneur, and the camera loves the "Boss Lady" vibe she’s cultivated in Nashville.
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Dealing with the "Hulk" Shadow
It’s impossible to talk about her public image without acknowledging the complicated relationship she had with her father. For years, every photo of Brooke was picked apart for clues about the family’s latest drama.
When she didn't attend Hulk’s wedding to Sky Daily in 2023, the internet went crazy looking for photos of her to see if she looked "upset." Brooke eventually had to post a long, candid letter on Instagram explaining that she was choosing to create distance for her own healing.
This transparency changed how people view her. She isn't just a face in a photograph; she’s a person who survived a very public, very messy family dynamic. When you see her now, there’s a sense of "I made it out" that wasn't there ten years ago.
The Return to Music (2026 Edition)
Don't think she’s totally done with the spotlight, though. Rumors—and some leaked studio sessions—suggest she’s actually getting back into the recording booth.
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But it’s not the dance-pop of her youth. The latest imagery shows Brooke in a more "outlaw country" or soulful acoustic setting. She’s been working with Yannique Barker again, and the aesthetic is very "Nashville Cool."
If you're looking for the most authentic images of Brooke Hogan today, skip the Getty Images archives from 2006. Look at her design portfolio or her recent appearances promoting Rock the Block. You’ll see a woman who is finally comfortable in her own skin, standing on her own two feet, and—maybe for the first time—actually knowing what’s best for herself.
How to Follow the New Brooke
If you want to keep up with Brooke’s current professional journey, your best bet is following the BB Designs by Brooke official channels. This is where you’ll see the "real" her—covered in sawdust, debating paint swatches, and building a legacy that has nothing to do with a wrestling ring. Focus on her HGTV appearances if you want to see her design skills in action, as she’s currently one of the most talked-about names in the 2026 home renovation scene.