You’ve probably seen him screaming in a David Dobrik vlog or bench-pressing a literal person for a thumbnail. To the casual YouTube fan, Ilya Fedorovich is just the loud, high-energy guy from the Vlog Squad. But if you look at the actual math, the "goofy friend" narrative doesn't hold up.
Ilya Fedorovich has a net worth estimated between $4 million and $6 million as of 2026.
That might sound high for a guy who spent years as a supporting character in someone else's videos. It’s not. While most creators are praying for AdSense checks, Ilya has been building a diversified portfolio that looks more like a veteran CEO’s than a TikToker’s. He isn't just a "personality." He’s a serial entrepreneur who was making six figures in plumbing before he even moved to Los Angeles.
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The Plumbing Secret: A $3 Million Revenue Engine
Most people think Ilya's wealth started with YouTube. Honestly? It's the opposite.
Back in 2015, long before the Hollywood lights, Ilya co-founded Fly Plumbing Inc. in Illinois. He wasn't just a face; he was a guy who spent six years working 14-hour days in sewers and basements. In a 2021 interview, he dropped a bombshell that stunned his creator peers: the plumbing business was pulling in $3 million in annual revenue.
He mentioned that if he wanted to, he could personally take home $500,000 to $600,000 a year just from those pipes.
He didn't just stumble into business. He scaled a team to 36 employees before COVID-19 hit. While his friends were focused on Vine loops, Ilya was learning the brutal reality of service-based overhead, labor costs, and customer acquisition. This "blue-collar" foundation gave him the liquid capital to invest in his later ventures without needing to beg for VC funding early on.
Xeela Fitness: The Real Money Maker
If the plumbing business was the foundation, Xeela Fitness is the skyscraper.
Ilya didn't just launch a supplement brand to sell generic protein powder to his followers. He treated it like a tech-supplement hybrid. By 2026, Xeela has evolved far beyond its initial pre-workout launch.
- The Supplement Line: High-quality, plant-based proteins and clean ingredients tested by the Banned Substance Control Group (BSCG).
- The App Factor: This is where the valuation gets crazy. Xeela launched an AI-powered calorie-tracking app that uses machine vision. You scan your plate, and the AI tells you the macros.
- Traction: By late 2024, reports indicated the brand had generated nearly $4.5 million in revenue with 99% of that being organic.
In the startup world, Xeela was recently seeking funding with a projected Annual Recurring Revenue (ARR) of $1.1 billion, aiming for a theoretical valuation in the billions. Even if they hit a fraction of that, Ilya's equity in the company makes his "net worth" a very fluid, very large number.
The Doughbrik’s Pizza Connection
You can’t talk about Ilya without talking about David Dobrik. But they aren't just friends who hang out at parties; they are deep-level business partners.
Ilya is a co-founder of Doughbrik’s Pizza. When the shop opened on Sunset Boulevard, the lines were blocks long. While David provides the massive marketing megaphone (over 70 million combined followers), Ilya handles much of the grit behind the scenes.
Is pizza a billion-dollar play? Probably not. But as a cash-flow business in a prime LA location with built-in viral marketing, it adds a steady layer of "real world" wealth to Ilya’s balance sheet.
Social Media and The "Lightweights" Podcast
We have to mention the content, even if it’s not his biggest earner.
Ilya co-hosts the Lightweights Podcast with Joe Vulpis. It’s a top-tier podcast that consistently lands sponsorships from brands like CookUnity and various tech startups. Between the podcast, brand deals on his Instagram (750k+ followers), and his YouTube channel (170k+ subscribers), Ilya likely clears several hundred thousand dollars annually in "influencer" income alone.
But unlike most influencers, he uses this money to fuel his businesses. He’s basically his own marketing agency.
Why The Estimates Vary So Much
If you Google "Ilya Fedorovich net worth," you’ll see some sites saying $1 million and others saying $10 million.
The $1 million figure is usually just a placeholder used by lazy "celeb-wealth" sites that don't realize he owns a multi-million dollar plumbing company. The higher figures account for his equity in Xeela and Doughbrik’s. Because these are private companies, we don't know the exact "exit" value, but given the $4.5 million revenue mark Xeela hit years ago, the value of his ownership is substantial.
Actionable Insights from Ilya’s Growth
If you’re looking at Ilya’s career and wondering how a "vlog guy" ended up with a $5 million-plus portfolio, here are the takeaways:
- Skills Over Fame: He learned how to run a "boring" business (plumbing) before trying to run a "sexy" one (supplements/pizza).
- Equity is Everything: He doesn't just take a paycheck to promote things. He takes a seat at the table as a founder.
- Leverage Your Circle: He didn't just "hang out" with David Dobrik; he turned that friendship into a series of high-growth business ventures.
- Product Over Personality: He built Xeela to solve a problem (fitness transformations), not just to sell merch.
Ilya Fedorovich is essentially the blueprint for the "Modern Entrepreneur." He uses social media to drive attention to real-world assets. He’s proof that you can be the loudest guy in the room and still be the one holding the most equity.
To get a clearer picture of your own path, consider whether you are building a "personality" or a "portfolio." Following Ilya's lead means focusing on the latter while using the former as a tool.