Finding a car dealer that doesn't feel like a high-pressure boiler room is honestly kind of rare. You've probably been there: the awkward hovering, the "let me talk to my manager" dance, and the realization that the price online has absolutely nothing to do with the number on the paper in front of you. If you’re looking at hyundai of fayetteville north carolina—specifically the Lee Hyundai location on Skibo Road—it’s worth digging past the generic "Family Owned" slogans to see what’s actually happening on the lot.
People in Fayetteville have a lot of options. You've got the huge auto malls, the tiny independent lots near Fort Liberty, and the temptation to just drive up to Raleigh and hope for a better deal. But here’s the thing: local dealerships like this one survive or die based on their reputation with the military community and long-term residents. It’s not just about selling a Sonata; it’s about making sure that same soldier doesn't get stuck with a lemon right before a deployment.
The Skibo Road Reality: What to Expect
The dealership is located at 1960 Skibo Rd, Fayetteville, NC 28314. If you know Fayetteville, you know Skibo is basically the heart of the retail madness. It’s busy. It’s loud. But inside the Lee Hyundai showroom, things are surprisingly chill.
Unlike some of the bigger corporate-owned chains, this place is part of the Lee Motor Group. Why does that matter? Well, for one, the leadership is actually accessible. You’ll find people like Drew Stovall (the Sales Director) or Brittany Hunnicutt (Sales Manager) actually walking the floor. It’s less of a faceless machine and more of a local business where the President, LeAnne Issette, and Chairman, John Lee, have their names attached to the reputation.
The Inventory Breakdown
Currently, the lot is packed with 2026 models. We're talking about a massive shift toward hybrids and EVs that a lot of old-school North Carolina drivers are still skeptical about.
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- The SUVs: The Tucson and Santa Fe are the bread and butter here. Specifically, the 2026 Santa Fe Hybrid is seeing a lot of interest because of the 0.99% APR offers that pop up frequently through Hyundai Motor Finance.
- The Electric Crowd: They have the Ioniq 5 and Ioniq 6. Honestly, these are still a niche in Fayetteville compared to the gas-guzzling trucks you see everywhere else, but the tech is solid.
- The Budget Picks: The Venue and Elantra remain the go-to for first-time buyers or anyone looking to keep their monthly payment under a certain threshold.
Why the Service Center is the Real MVP
Most people focus on the sales floor, but the service department at hyundai of fayetteville north carolina is where the long-term relationship usually breaks or holds.
It's open Monday through Friday from 7:30 AM to 6:00 PM, and they do a half-day on Saturday (8 AM to 4 PM). They’re closed on Sundays, so don’t bother showing up then. One thing they do that’s actually helpful is the "Ask a Tech" form online. If your check engine light comes on and you’re panicking, you can basically get a remote consultation before you tow the car in.
They also run specific specials that are worth checking before you book. Right now, there are coupons for $10 off brake pad replacement and even 10% off shocks and struts. It's not a fortune, but in this economy, every ten dollars basically pays for a couple of gallons of gas. They also offer a military discount on regularly priced services—which, considering the proximity to Fort Liberty, is basically a requirement for doing business here.
Navigating the "Hidden" Costs
Let's be real: car buying is never 100% "seamless." Even with a 4.6-rated dealer like Lee Hyundai, you have to keep your eyes open.
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Some customers have mentioned in reviews that while the initial price was fair, the "add-ons" like ceramic coatings or extended warranties can be pushed hard in the finance office. Bryce Deppe, the Customer Service Manager, is often the one people point to as being helpful, but you still need to be your own advocate.
Pro Tip: Ask for the "Lee Price" upfront. It’s their internal discount that usually sits a few hundred or even a thousand dollars below the MSRP. If you’re trading in a car, do your research on Kelly Blue Book first. Don’t let them tell you your 2018 Elantra is worth pennies just because there’s a scratch on the bumper.
The Military Connection
You can’t talk about a business in Fayetteville without mentioning the military. The dealership is a staple for those stationed at Fort Liberty.
They understand the "deployment car" struggle—where a spouse needs a reliable vehicle while the other is overseas. This is why you see a lot of emphasis on the Hyundai 10-year/100,000-mile powertrain warranty. For a military family that moves every three years, having a warranty that follows them across the country is a massive selling point.
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Actionable Steps for Your Visit
If you’re planning to head down to Skibo Road, don't just wing it.
First, check their online inventory for "In Transit" vehicles. Sometimes the best cars aren't even on the lot yet, and you can put a deposit down to snag a specific color or trim before it hits the pavement.
Second, if you’re looking for a deal, look at the 2025 leftovers. With the 2026 models taking up all the prime real estate, the 2025 Tucsons and Santa Fes often have better lease terms or cash-back incentives.
Finally, don't forget the snacks. Seriously. Multiple reviewers have mentioned the waiting area snacks as a highlight. If you’re going to be sitting there for two hours while they finish the paperwork, you might as well get a free coffee out of it.
Check your credit score before you walk in. If you know you qualify for the 0.99% APR, don't let anyone tell you otherwise. Bring your 1099s or W-2s and your insurance info. Being prepared is the only way to get in and out of a Skibo Road dealership in under three hours.