You're sitting on the couch, watching The View, and suddenly Whoopi or Joy starts talking about a "must-have" skincare serum or a high-end kitchen gadget for half off. It sounds like a late-night infomercial, but it’s actually ABC View Your Deal. Most people see the link flash on the screen and scramble for their phones, wondering if the site is even real or just a clever marketing ploy. Honestly? It's legit. But there’s a specific rhythm to how these flash sales work that most shoppers completely miss, leading to "sold out" banners and expired links before they even enter their credit card info.
What is ABC View Your Deal Exactly?
Basically, it's a curated e-commerce platform tied directly to the daytime talk show The View. Unlike a standard retail store, they don't carry inventory in a massive warehouse. Instead, the show partners with big-name brands—think Spanx, Shark, or various boutique jewelry lines—to offer deep discounts, usually 50% off or more. It’s a win-win. The brands get massive exposure to millions of viewers, and you get a deal that isn’t available on Amazon or the brand’s main site.
The catch? These deals are temporary. Super temporary.
Usually, a deal goes live the moment it's mentioned on air and stays active for about 24 hours. Sometimes, if a product is really hot, it’s gone in twenty minutes. I've seen people get frustrated because they wait until they get home from work to check the ABC View Your Deal website, only to find the "Deal Expired" notice staring back at them. If you want the good stuff, you have to move fast.
The Mechanics of the Flash Sale
The way it works is pretty straightforward but differs slightly from your average checkout experience. When you visit the official site, you aren’t buying from ABC. You’re often redirected to a special landing page hosted by the brand itself, specifically for the show's viewers. This is why your bank statement might say "Evereve" or "Kindred Bravely" instead of "ABC Television."
It's a decentralized shopping experience.
Because of this, shipping times can vary wildly. One brand might ship via FedEx and get it to you in three days, while another smaller boutique might be overwhelmed by the sudden influx of 10,000 orders and take three weeks. You've gotta manage your expectations there. It isn't Prime. It’s a bargain hunt.
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Why These Deals Are Different From GMA or Today Show Deals
You might have heard of Steals and Deals on the Today Show or GMA Deals and Steals. They’re similar, sure. But ABC View Your Deal tends to lean heavily into lifestyle and fashion segments curated by shop experts like Tory Johnson (who also works with GMA) or specifically for The View’s demographic.
The selection is often more "boutique."
While GMA might focus on mass-market electronics, The View often highlights female-founded businesses, innovative home solutions, and high-end beauty products that rarely go on sale elsewhere. I’ve seen brands like Oprah’s Favorite Things alumni show up here frequently. If you’re looking for a gift that looks like you spent $200 but you only spent $85, this is the place to hang out.
Don't Get Fooled by Copycat Sites
This is the big one. Because these deals are so popular, scammers are everywhere. If you Google "View Your Deal" and click a random ad at the top of the results, you might end up on a site that looks identical but just steals your data. Always ensure you are on the official domain—usually viewyourdeal.com or the direct link provided on the ABC website. If the URL looks funky or asks for your social security number (yes, it happens), run.
The Strategy: How to Actually Secure the Best Items
Most people fail because they treat it like casual browsing. If you want to win at ABC View Your Deal, you need a plan.
First, sign up for the email alerts. I know, more spam. But in this case, the email usually hits your inbox right as the segment starts. This gives you a direct link before the rest of the internet starts hammering the servers.
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Second, have your payment info ready. Many of these landing pages use Shopify or similar platforms. If you have ShopPay or Apple Pay set up, you can breeze through checkout. I’ve seen products sell out while people were manually typing in their 16-digit card number. It’s brutal.
- Check the site early: Deals often go live at 10:00 AM ET, even if the segment hasn't aired in your time zone yet.
- Read the fine print on returns: Since these are deep discounts, many items are "Final Sale." If those shoes don't fit, you might be stuck with them.
- Compare quickly: Do a 5-second search on Amazon. Occasionally, a brand will claim a "50% discount" based on an inflated MSRP, while other retailers already have it marked down. Usually, the ABC deal is better, but it doesn't hurt to check.
Reality Check: Shipping and Customer Service
Let’s talk about the "Gotchas."
The biggest complaint people have with ABC View Your Deal isn't the products—it's the logistics. Because these deals generate thousands of orders in a single hour, customer service lines for these brands get jammed. If you have an issue with an order, don't call ABC. They don't have your money. You have to contact the brand directly.
Also, shipping costs can sometimes eat into your savings. Some brands offer free shipping if you spend a certain amount, but others charge a flat fee. If you're buying a $20 candle at 50% off, but shipping is $10, you haven't really saved much, have you? It’s often smarter to "bundle" your purchases within a single brand's page to hit those free shipping thresholds.
What Happens When a Deal Expires?
It’s gone. Truly.
Occasionally, a brand might extend a deal for an extra day if they have leftover stock, but usually, once the timer hits zero, the price jumps back to full retail. I've tried emailing brands to ask for the "View Deal" price after the fact. It almost never works. These agreements between ABC and the manufacturers are strictly time-bound.
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The Quality Factor
Are these "cheap" versions of products? No.
There's a common misconception that brands manufacture lower-quality versions of their goods just for these TV segments. That’s not how it works here. You’re getting the same inventory that sits on the shelves of Nordstrom or Neiman Marcus. The reason they offer the discount is for the massive "halo effect" of being featured on national television. It’s a marketing expense for them, not a way to offload junk.
I’ve bought everything from weighted blankets to high-end Italian leather bags through these links. The quality has always been consistent with the brand's reputation. The only "risk" is the high-stress environment of the flash sale itself.
Smart Moves for Your Next Shop
If you're serious about saving money, keep a running list of things you actually need. Don't just buy because it's 50% off. That’s how you end up with a drawer full of gadgets you never use.
- Wait for the holidays: The deals in November and December are legendary.
- Check the "View Your Deal" archives: Sometimes the site lists previous deals that are still active if you scroll down far enough.
- Follow the hosts: Often, the guest experts will post "behind the scenes" looks at upcoming deals on their Instagram stories a day early.
Actionable Steps for Success
To make the most of your next shopping session, follow this sequence:
- Bookmark the official site: Save
viewyourdeal.comin your browser now. - Set a calendar alert: The View usually airs at 11:00 AM ET / 10:00 AM CT. Set a reminder for 10:45 AM.
- Verify the brand: Before clicking "Buy," ensure the brand's return policy aligns with your needs, especially for clothing.
- Check for "Free Shipping" codes: Sometimes the discount is automatic, but occasionally you need to enter a specific code mentioned on the show. Write it down!
By the time the credits roll on the show, the best items are usually spoken for. Being prepared isn't just about saving money; it's about making sure you don't miss out on high-quality brands that rarely discount their items to the general public. Keep your eyes on the screen and your finger on the refresh button.