You probably think selling your old laundry is some weird, dark-web secret. It’s not. In fact, it's a massive, multi-million dollar industry that's basically just a niche branch of e-commerce. People are making serious money. Some pay their rent; others buy a coffee once a week. It’s a side hustle. It's real. Honestly, the biggest hurdle isn't finding buyers—they're everywhere—it's figuring out how to sell used underwear online without getting scammed or creeped out by the sheer strangeness of it all.
Let's get real for a second. This isn't just about throwing a pair of Hanes in a mailbox and waiting for a check. It’s about marketing. It's about branding. It’s about understanding that you aren't just selling fabric; you’re selling an experience, a scent, or a specific aesthetic that someone else finds valuable.
The Reality of the Market
The "scent" industry is huge. If you’re looking to sell used underwear online, you have to accept that most buyers are looking for something "worn." That usually means wearing the item for 24 to 48 hours. Sometimes longer. Some buyers want you to go to the gym in them. Others want you to sleep in them. It sounds wild, but from a business perspective, it's just product customization. You’re providing a bespoke service.
There are people out there making six figures doing this, but that’s the exception, not the rule. Most folks are just trying to cover their car payment.
Success depends on your niche. Are you the "girl next door"? The "fitness enthusiast"? The "dominant professional"? Each "character" attracts a different demographic. You don't have to show your face—most sellers don't—but you do have to show personality. Or at least a very consistent vibe.
Where the Heck Do You Actually Sell Them?
Don’t go to eBay or Craigslist. Just don't. You'll get banned faster than you can upload a photo. Those platforms have strict "used clothing" policies that require items to be laundered, which defeats the purpose for this specific buyer base.
Instead, you need dedicated platforms.
All Things Worn is arguably the biggest name in the game right now. It operates like a social media site mixed with an auction house. You create a profile, post photos, and chat with potential buyers. It’s got a huge user base, which is great for visibility, but it also means there’s a lot of competition.
PantyDeal is another veteran. It’s been around for ages. The interface looks a bit dated, like something from 2012, but it’s functional. They offer a bit more anonymity, which a lot of sellers prefer.
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Then there’s Sofia Gray. They try to position themselves as a more "premium" or "classy" version of the marketplace. They have a vetting process and a cleaner aesthetic. If you’re worried about the "seedy" feel of other sites, this might be your best bet.
- Snifffr (yes, with three f’s) is very direct. It’s exactly what it sounds like. It’s heavy on the scent aspect.
- OnlyFans or Fansly can work, but you have to build a following first. These aren't marketplaces; they're subscription services where you can upsell physical items as "add-ons."
- Discord servers and Reddit (specifically subreddits like r/UsedPanties, though check local laws/rules) are "free" options, but they are the Wild West. No protection. Tons of "time-wasters" who just want free chat.
Pricing Your... Inventory
How much is a pair of worn briefs worth? It’s not a science.
Generally, a "base" pair starts around $20 to $30. But that's just the starting line.
If you wear them for an extra day? Add $10.
If you worked out in them? Add $15.
If you include a "scent-locked" bag? That's standard, but some charge extra for vacuum sealing.
Photos of you wearing the item (neck down)? That’s a massive value-add.
Buyers pay for the effort. If you’re just tossing a pair of panties in an envelope after a normal day, don't expect a windfall. But if you’re providing "proof" photos or videos of the wearing process, the price can easily climb to $100 or more per item. It's labor. Your time is the most expensive part of the equation.
Safety and Anonymity: The Non-Negotiables
Listen. This is the most important part. If you want to sell used underwear online, you have to protect your real identity.
- Use a stage name. Never use your real name, even in your email address. Create a dedicated "business" email like BlueberryVibes92@provider.com.
- PO Boxes are your best friend. Never, ever ship from your home address. Buyers are generally harmless, but "generally" isn't good enough when it comes to your physical safety. Use a PO Box or a UPS Store address for the "return address" on your packages.
- Digital hygiene. Scrub the EXIF data from your photos. Most modern smartphones embed your GPS coordinates into the metadata of every photo you take. If you upload that to a site, a savvy buyer can find out exactly where you live. Use a metadata remover app before posting anything.
- Payment methods. This is tricky. PayPal hates this industry. They will freeze your funds if they find out you're selling "adult" items. Most sellers use crypto, CashApp (under a pseudonym), or the internal payment systems provided by sites like All Things Worn.
The Art of Shipping
Shipping is where people get lazy. Don't be that person.
You need Ziploc bags. The heavy-duty ones. You want to seal in the "product" as soon as you take it off to preserve the scent. Double-bagging is standard practice.
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Then, put that bag inside a plain, discreet poly-mailer. No one at the post office should know what’s inside. If it jingles or smells like perfume through the plastic, you've failed.
Some sellers include a "thank you" note on cute stationery. It builds brand loyalty. In this business, repeat customers are your bread and butter. It's way easier to sell to the same guy five times than to find five new guys.
Common Scams to Avoid
The "Time-Waster" is the most common predator. These are people who want to talk for hours, ask for "preview" photos, and promise a big payout, only to disappear when it's time to pay.
Rule: No pay, no play. Don't send a single photo—not even a "proof" photo of the item on your bed—until the money has cleared.
Then there's the "chargeback" scam. A buyer pays via PayPal, receives the item, and then tells PayPal they never authorized the charge. PayPal almost always sides with the buyer in these cases, especially since you can't exactly prove the "value" of the item without admitting you broke their Terms of Service. This is why using the platform’s internal payment system is usually worth the 20% commission they take.
Dealing with the "Ick" Factor
You have to be mentally prepared for the requests. Some are tame. Some are... specific.
You might get asked for things involving food, "messy" play, or very specific bodily functions. You need to set your boundaries early. Decide what you are and are not willing to do. Write it down. Stick to it.
There is no shame in saying "I don't do that." There's always another buyer. Don't let the lure of an extra $50 push you into doing something that makes you feel unsafe or disgusted with yourself. This is a business, and you are the CEO. You set the rules.
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Legalities and Taxes
Is it legal? Generally, yes, in most Western countries. You’re selling clothing.
However, you still have to pay taxes. If you make more than a few hundred bucks, the IRS (or your local equivalent) wants their cut. Keep a spreadsheet of your expenses—the cost of the underwear, the shipping bags, the PO Box rental, the site subscription fees. These are all tax-deductible business expenses.
If you're making serious money, it’s worth talking to an accountant who is "sex-work adjacent" friendly. They exist, and they won't judge you. They just want the numbers to add up.
Why People Actually Do This
It’s not always about the money. For some, it’s an ego boost. There’s something empowering about knowing someone is willing to pay $80 for something you were going to throw in the hamper anyway.
For others, it’s about the community. There are forums and groups where sellers support each other, share tips on how to handle difficult buyers, and recommend the best brands of detergent (or lack thereof).
It’s a strange, fascinating corner of the internet. It’s a place where "used" means "valuable" and "worn out" means "premium."
Actionable Steps to Start Today
If you're ready to jump in, don't overthink it.
- Buy a pack of cotton undies. Basic is often better than lace.
- Set up a burner email. Keep it totally separate from your personal life.
- Choose one platform. I'd recommend All Things Worn for beginners because of the high traffic.
- Take clear, well-lit photos. You don't need a pro camera; an iPhone works fine. Focus on the texture and the "authenticity" of the item.
- Draft your "Menu." List your prices for 24-hour wear, 48-hour wear, gym wear, etc.
- Get a PO Box. Seriously. Do this before you make your first sale.
Start small. See if you actually like the process. It's more work than it looks, but for the right person, it's one of the most flexible side hustles out there. Just stay safe, stay anonymous, and get paid upfront.
The market is there. The buyers are waiting. Now you just have to decide if you're ready to ship.
Key Takeaway: Selling used underwear is a legitimate business that requires high levels of personal boundary-setting, digital security, and niche marketing. Success is found in consistency and protecting your privacy above all else.