You're finally doing it. You’re handing over the keys. Maybe you hired a hotshot ads manager, or maybe your cousin is finally going to help you post those Reels you've been procrastinating on. Whatever the reason, figuring out how to make someone an admin on Facebook business page sounds like it should take two seconds. Then you open Meta Business Suite and realize it's a labyrinth.
It's messy. Honestly, Facebook (Meta) has changed the interface so many times in the last few years that half the tutorials online are basically digital fossils. If you’re looking for a "Roles" tab that doesn't exist anymore, you aren't crazy. Meta shifted almost everyone to the "New Pages Experience." This changed the vocabulary from "Page Roles" to "Facebook Access."
It matters because if you click the wrong button, you might accidentally give a contractor the power to delete your entire business presence. That’s not a fun Tuesday.
The Massive Difference Between Facebook Access and Task Access
Before you click a single invite button, you have to understand the hierarchy. Meta doesn't just have "admins" anymore. They have "People with Facebook Access" and "People with Task Access."
Think of Facebook Access as the master key. When you give this to someone, they can switch into the page profile and act as the page itself. They can see the inbox, delete comments, and—this is the scary part—manage who else has access. If you give them "Full Control," they can literally remove you. Only give this to people you’d trust with your bank account. Seriously.
Task Access is different. These people can’t "switch" into the page. They manage things through tools like Meta Business Suite or Ads Manager. This is perfect for a freelancer who just needs to check your analytics or run a few holiday campaigns. They get the job done without having the power to burn the house down.
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Stepping Through the New Pages Experience
So, how do you actually do it? First, make sure you are logged into your personal Facebook account that has full control of the business page. You can’t do this from a random employee account.
- Open your Facebook profile and click your photo in the top right.
- Select "See all profiles" and click on your Business Page. This is the "switching" part.
- Once you're "acting" as the page, click the page's profile picture again.
- Hit Settings & privacy, then click Settings.
- Look at the left-hand sidebar. You’re looking for New Pages Experience. Click it.
- This opens the Page access section.
You’ll see a section titled "People with Facebook access." Click Add New.
Facebook will show you a little pop-up explaining what this means. Read it. Then hit "Next." You’ll type in the name or email of the person. A quick tip: use the email they actually use for their personal Facebook account. It makes the sync much cleaner.
Now, you’ll see a toggle for "Allow this person to have full control." If you turn this on, they are a true Admin. They can change settings, link accounts, and manage other people. If you leave it off, they are more like a Content Moderator. They can post and message, but they can't kick you out.
Why Meta Business Suite is Often the Better Way
If you’re running a real brand, you shouldn't really be doing the "Page Access" dance through the Facebook app anyway. You should be using Meta Business Manager (or Business Suite). It’s the professional way to handle how to make someone an admin on Facebook business page because it keeps your personal life and business life separated by a thick digital wall.
Go to business.facebook.com/settings.
If you haven't set this up, it might ask you to create a Business Account. Do it. Once you’re in Business Settings, click on Users, then People.
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Click Add.
Type in their work email. You’ll be asked to assign a role. In the Business Manager world, "Admin" means they control the entire Business Account, including your Instagram, your Pixel, and your credit cards. "Employee" is the safer bet for 90% of situations.
After you choose the role, you have to actually assign the Page. Just because you added them to the "Business" doesn't mean they can see the "Page." You’ll select the page from a list and toggle the specific permissions you want them to have.
The "Pending" Nightmare: Why Invitations Disappear
One of the biggest headaches is when you send the invite and the other person says, "I didn't get anything."
It happens constantly. Facebook notifications are notorious for getting buried under "X liked your photo" or "It's someone's birthday." Tell your new admin to check their email—specifically their social or spam folders.
If that fails, have them go to facebook.com/pages/sharing. Usually, the invitation is sitting there waiting for a "Decline" or "Accept" click. It stays valid for about 30 days. If they don't click it by then, you have to start the whole process over. It’s annoying, but it’s a security feature.
Common Pitfalls and Security Risks
Don't be the person who adds their "friend who is good at social media" as a full Admin and then has a falling out three months later. I've seen business owners lose years of content because a disgruntled ex-contractor decided to delete the page.
- Audit your list every six months. If someone isn't working for you anymore, remove them.
- Two-Factor Authentication (2FA) is mandatory. Facebook now often requires everyone with admin access to have 2FA turned on. If your new admin doesn't have it, they might be blocked from accessing the page even after you approve them.
- The "Shadow Admin" problem. Sometimes people try to add themselves using a fake personal profile (like "Brand Name Admin"). Don't do this. Facebook's bots hate fake profiles and will often flag the page for "suspicious activity." Use real human profiles.
The nuances are where people get tripped up. For example, if you're trying to add an agency, don't add the individual people. Use the "Partners" tab in Business Settings. You ask for their Business ID, and they manage their own team on their end. It’s much cleaner and keeps your "People" list from becoming a mile long.
Essential Next Steps for Page Owners
Once you’ve successfully added your admin, don't just walk away. There are three things you need to do immediately to make sure the transition actually works.
First, test the access. Have the person try to create a draft post or look at the Insights. If they can’t see the "Professional Dashboard," you probably gave them Task Access instead of Facebook Access, or you forgot to "Invite" them to the specific asset within Business Suite.
Second, check your Lead Center. If you are running ads, adding an admin doesn't always automatically give them access to your leads. You often have to go into the "Integrations" or "Lead Access" settings specifically to permit them to download your customer data.
Third, set up a backup. Every page should have at least two full admins. If your personal Facebook account gets hacked or disabled (it happens more than you think), and you’re the only admin, your business page dies with your account. Having a trusted partner or a secondary "emergency" account as an admin is a literal lifesaver.
Managing a digital presence is a lot of work. Getting the permissions right is the foundation. If the foundation is shaky, everything you build on top of it—the ads, the community, the brand—is at risk. Take the ten minutes to do it through the Business Manager, verify the 2FA, and keep your "Full Control" list as small as possible.
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Immediate Action Plan:
- Log into Meta Business Suite rather than the standard Facebook app.
- Navigate to Business Settings > Users > People.
- Use the Employee role for contractors and Admin only for owners.
- Verify the new admin has Two-Factor Authentication enabled to prevent access blocks.
- Set a calendar reminder for 90 days from today to audit who still has access to your assets.