So you want to make a gamepass. Roblox is basically a digital gold mine if you know how to tap into it, but most people just slap a random "VIP" badge on their game and wonder why their Robux balance stays at zero. It’s frustrating. You spend hours coding or building, and nobody bites. Honestly, the technical side of how to make a gamepass Roblox players will actually spend money on is the easy part; the hard part is making it worth their while.
Let's get the technical stuff out of the way first. You can’t do this on the mobile app. Well, you sort of can through a mobile browser, but it's a nightmare. Stick to a desktop if you can. You need to head over to the Create tab on the Roblox website. This is your dashboard, the cockpit of your entire development career. Once you’re there, find your "Experience"—that’s just Roblox-speak for your game. Click the little gear icon or the "Manage Experience" button. On the left-hand sidebar, you're looking for "Associated Items." This is where the magic happens. Under that tab, you’ll see "Passes." Click it. Create a Pass. Boom.
The Image is Everything (Kinda)
You need an icon. Don't just use a blurry screenshot of a baseplate. Roblox recommends a 512x512 pixel image. If it looks like trash, people will assume your game is trash. It’s harsh, but true. Use something high-contrast. If you’re offering a sword, show a glowing sword. If it’s a speed coil, make it look fast. Once you upload the image, give it a name. "Speed Coil" is better than "Gamepass 1."
Now, the description. Be honest. Tell them exactly what they get. If it gives them a 1.5x walk speed boost, say that. Don't promise "god mode" if they can still get killed by a falling brick.
Why Most Gamepasses Fail
Most creators fail because they don't understand player psychology. They think people buy passes to support the dev. Some do, sure. But most buy because they want an advantage, a status symbol, or a way to skip the grind.
Think about Blox Fruits or Pet Simulator 99. Those games are masterclasses in monetization. They don't just sell items; they sell "convenience." A "Fast Boats" pass in Blox Fruits isn't just a boat; it's the gift of time. It’s the ability to get across the map before a raid starts. If your game involves a lot of walking, sell a mount. If it involves a lot of clicking, sell an auto-clicker.
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The 70/30 Reality Check
Before you set your price, remember the Roblox tax. It’s steep. Roblox takes 30%. You keep 70%. If you list a pass for 100 Robux, you’re only getting 70. This matters when you’re trying to balance your game’s economy. If you’re a member of a Group and the game is under that Group, the Robux goes into the Group funds. There’s a waiting period too—usually about 3 to 7 days for the "Pending Robux" to actually hit your account. Don't panic when the money doesn't show up instantly. It’s in escrow. Roblox is just making sure you didn't scam anyone or use a stolen credit card.
Setting the Right Price
Pricing is a weird science. Too low, and you're leaving money on the table. Too high, and you're "pay-to-win" (P2W), which can kill a community faster than a bad update.
- Low Tier (10–90 Robux): These are impulse buys. A trail, a sparkler, or a "Donation" badge. People don't think twice about spending 25 Robux.
- Mid Tier (100–500 Robux): This is where your core revenue lives. Double XP, permanent weapons, or access to a "VIP Room."
- High Tier (1000+ Robux): Reserved for "Game Changers." Admin commands, unique vehicles, or something that fundamentally alters the gameplay.
If you're just starting out, keep it under 500. You need volume. You need players feeling like they got a bargain.
Scripting the Benefit
This is where the "Expert" part comes in. Just creating the pass in the dashboard does nothing in your game. You have to script it. You’ll need to use MarketplaceService and the function UserOwnsGamePassAsync.
Basically, when a player joins, your script asks the Roblox servers: "Hey, does this kid own the 'Super Jump' pass?" If the server says yes, you change their JumpPower property. If you don't script it, you're just selling a very expensive digital sticker that does absolutely nothing. That’s a one-way ticket to getting your game reported.
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The "Invisible" Value of Gamepasses
Don't forget about social currency. Players love to show off. A gamepass that gives a player a "VIP" tag above their head in chat is surprisingly effective. It costs you zero effort to implement—it’s just a line of code in the chat renderer—but it gives the player a sense of belonging and status.
Also, consider the "Double Currency" pass. It’s the gold standard. It doesn't break the game, it just makes the player feel like they are progressing faster. It hooks them. Once they have it, they feel like they have to play more to make use of their investment. It’s a bit devious, but it works.
Common Mistakes to Avoid
- Overpowering the Game: If a gamepass makes a player literally unkillable, your free-to-play (F2P) players will leave. Without F2P players, your "whales" (big spenders) have nobody to flex on. The game dies.
- Vague Descriptions: "Cool stuff inside!" No. Tell me I get the Emerald Blade with 50 damage.
- Broken Links: Always test your gamepasses in a private server or using the "Test" mode in Roblox Studio. Make sure the ID in your script matches the ID in the URL of your gamepass. One wrong digit and you're selling air.
Actionable Steps for Your First Pass
Don't overthink it. Seriously. Follow this workflow today to get your first revenue stream moving:
1. Identify the Pain Point: Play your own game. What’s the most annoying part? Is it walking slowly? Is it earning coins too slow? That’s your first gamepass.
2. Create the Asset: Go to the Create dashboard. Upload a clean, bright icon. Name it something descriptive. Set the price to something reasonable—let's say 99 Robux.
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3. Hook Up the Script: Open Roblox Studio. Use MarketplaceService to check for ownership. If you aren't a coder, there are dozens of "Gamepass Door" or "Gamepass Tool" scripts in the Toolbox, but be careful—check them for viruses or "backdoors" that could let hackers ruin your game.
4. Publicize It: Mention the pass in your game’s description. Put a small GUI button on the screen that says "Shop." Don't spam them with pop-ups the second they join; that’s annoying. Let them play for five minutes first.
5. Monitor and Adjust: If 1,000 people play and zero buy, your price is too high or the item is boring. If everyone buys it and the game becomes too easy, you might need to nerf the item or raise the price for new buyers.
Roblox development is a marathon. Your first pass might flop. That’s fine. Look at what successful games like Adopt Me! or Royale High are doing. They don't just sell items; they sell experiences. Focus on the value you're providing to the player, and the Robux will follow. Turn your game into a business, one pass at a time.