You've probably seen those screenshots. A creator posts a grainy image of their Meta Business Suite dashboard showing $14,000 in monthly earnings from "In-Stream Ads." It looks like a scam. It's not. But honestly, most people who try to learn how to earn money from Facebook page fail because they treat it like a 2012 blog. They post a link, wait for clicks, and get nothing but a notification that their aunt liked the post.
Facebook isn't a social network anymore; it’s a broadcast engine. If you aren't feeding the algorithm exactly what it wants—which, right now, is original video and high-retention engagement—you're just shouting into a digital void.
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The harsh reality of the Meta Partner Monetization Policies
Before you see a single cent, you have to pass the "vibe check" from Meta’s bots. This is where most dreams die. To even qualify for the big leagues, your page needs to follow the Partner Monetization Policies. This isn't just about not posting copyrighted music. It's deeper.
Meta looks for "Limited Originality of Content." If you're just downloading TikToks or Reels from other people and re-uploading them with a "reaction" emoji, you’re done. Your page will be yellow-flagged or red-flagged. I’ve seen pages with 500,000 followers get demonetized overnight because they used three seconds of a popular song without a license. It’s brutal.
You need 5,000 followers for In-Stream Ads and 60,000 total minutes viewed in the last 60 days. That sounds like a lot. It is. But one viral video can hit that 60k requirement in 48 hours. The trick isn't "going viral," it’s being "algorithm-friendly" enough to get the chance.
Making bank with In-Stream Ads
This is the gold standard. When you’re watching a video and a "starting soon" or "Ad" countdown appears, that creator is getting paid.
The pay is calculated by CPM (Cost Per Mille). If your audience is in the US, UK, or Canada, your CPM might be $8 to $15. If your audience is in a region with lower advertiser spend, you might see $0.50. This is a massive distinction. You could have 10 million views from a low-CPM country and make less money than someone with 100,000 views from New York.
How the money actually hits your bank
Facebook pays out via the Payout Account you set up in the Professional Dashboard. You need a Tax ID (like an SSN in the US or a GST number elsewhere). Payouts usually happen around the 21st of the following month. If you earned $1,000 in January, you'll see it in late February.
The "Performance Bonus" is the new gold rush
Honestly, if you want to know how to earn money from Facebook page without making high-production videos, the Performance Bonus is your best friend. It’s an invite-only program where Meta pays you for engagement on images, text posts, and links.
I know a creator who posts simple "This or That" polls—like a picture of a 1969 Mustang vs. a 2024 Mustang—and makes $2,000 a month just from the comments and shares. Meta wants people to stay on the platform. If your post generates 500 comments, you're doing Meta's job for them. They will pay you for it.
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The catch? You can’t ask for likes. "Like this if you agree" is called Engagement Baiting. If the AI catches you doing it, they’ll throttle your reach or kick you out of the bonus program. You have to be subtle. Ask a question that people want to answer.
Subscriptions and Stars: Getting paid by the fans
Not everyone wants to rely on advertisers. Ads are fickle. One day the CPM is high, the next day it’s pennies because it's January and brands have cut their budgets.
- Stars: These are digital tips. Viewers buy them and send them during your Reels or Live streams. Each Star is worth $0.01 to the creator. It doesn't sound like much until a "whale" drops 10,000 stars on your stream because they like your gaming clips or your cooking tutorial.
- Subscriptions: This is essentially Patreon inside Facebook. You offer "Supporter Only" badges, exclusive lives, or a private group. If you have 200 fans paying $4.99 a month, that’s a steady $1,000 minus Meta's cut (which they’ve been waiving or keeping low lately to compete with YouTube).
The Brand Content loophole
You don't actually need Meta's permission to make money. You just need an audience.
The Branded Content tag allows you to partner with companies directly. If you run a page about hiking, a boot brand might pay you $500 to mention them in a post. As long as you use the "Paid Partnership" tag, you're staying within the rules. This is often more lucrative than ads because you set the price.
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Why your reach is probably dying (and how to fix it)
If you've been trying to figure out how to earn money from Facebook page and you're seeing "0 views" on your Reels, it’s probably because of the "Distribution Score."
Facebook scores every post. If people scroll past your video in the first 3 seconds, the score drops. If they watch for 1 minute, it skyrockets.
Stop using long intros. Nobody cares who you are yet.
Start with the "Payoff." If you’re making a cake, show the finished, delicious cake in the first 0.5 seconds. Then show how you made it.
Practical Next Steps
Stop overthinking the gear. Your phone is fine.
- Switch to Professional Mode: If you’re using a personal profile, flip the switch to Professional. If you have a Page, go to the Professional Dashboard.
- Check your Monetization Tab: See if you have any "Policy Violations." Clean them up. Delete any video that isn't yours.
- Post 3 Reels a day for 30 days: This sounds insane. It works. The algorithm needs data to know who to show your content to. Give it data.
- Focus on "Meaningful Social Interaction": Reply to every single comment. Even the mean ones. Especially the mean ones. Comments are comments, and the algorithm sees a "flame war" as high-value engagement.
- Watch the Retention Graph: Look at where people drop off in your videos. If they all leave at the 10-second mark, look at what you said at 10 seconds. Don't do that again.
The money is there. It’s sitting in Meta’s multibillion-dollar ad reserve, waiting for creators who actually understand that Facebook is now a video-first platform. Get your watch time up, keep your content original, and the "Apply Now" button for monetization will eventually turn blue.