If you’ve spent more than five minutes on YouTube lately, you’ve definitely seen her. Maybe it was a crazy 24-hour challenge in a tiny car or a high-stakes gymnastics flip. Salish Matter is everywhere. But here is the thing—people are constantly guessing her age. Like, all the time. One minute she's a "little kid" in an old viral video, and the next, she’s at a massive Sephora launch with thousands of fans screaming her name. It’s kinda wild how fast time moves in the creator world.
So, let's just clear the air. How old is Salish Matter right now? As of today, January 13, 2026, Salish Matter is 16 years old.
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She was born on November 29, 2009. Honestly, for a lot of her long-time fans, that "16" feels like a major milestone. We basically watched her grow up through her dad’s lens—the famous photographer Jordan Matter. She went from being the "daughter who occasionally shows up in photo challenges" to being a literal industry powerhouse.
The Birthday Breakdown: Why Everyone Is Confused
It’s easy to see why the math gets fuzzy for people. YouTube is a time capsule. You might click on a video where she’s 11 years old and then see a TikTok from today where she looks like a full-blown adult.
Here is the quick factual timeline:
- Birth Date: November 29, 2009.
- Birthplace: Nyack, New York.
- Current Age (January 2026): 16.
She’s a Sagittarius, which, if you follow astrology, explains a lot about her high energy and that "let’s try anything" attitude she has in her videos. Most 16-year-olds are worrying about chemistry finals or getting their driver’s license. Salish is doing that too, but she’s also running a skincare empire called Sincerely Yours.
Growing Up in the Public Eye
Being 16 is weird enough. Being 16 with millions of followers? That’s a whole different level of pressure. Salish didn't just stumble into this. She started appearing on her dad's channel around 2020. She was just 10 back then. Back in the day, she was mostly known for her gymnastics. She was a level six gymnast, which is no joke. Those backflips you see in the "10-Minute Photo Challenges" are the real deal.
But around 2023, things shifted. She launched her own independent YouTube channel. Suddenly, she wasn't just "Jordan Matter's daughter." She was Salish Matter.
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Her growth has been pretty much unprecedented. We are talking about a girl who drew a crowd of nearly 90,000 people to a mall in New Jersey just to see her skincare line. That’s more than some NFL stadiums hold. It’s actually kinda terrifying when you think about the scale of it.
What Is She Doing Now That She’s 16?
Now that she's officially 16, her content is evolving. You’ll notice the videos aren't just "Dad pranks me" anymore. She’s leaning into more lifestyle, fashion, and serious business ventures.
- Sincerely Yours Skincare: This isn't just a "celebrity brand" with her name slapped on it. She actually co-founded it because she has sensitive skin and couldn't find products that worked for her. It launched in Sephora and basically broke the internet.
- Acting and Voice Work: She voiced Kraken Kid in Ruby Gillman, Teenage Kraken.
- The Driving Era: Since she’s 16, she’s entered the "DMV era." Recent videos have teased her learning to drive, which is basically a rite of passage for every American teen creator. Expect a lot of "I Passed My Driving Test" content soon.
Why the "Age" Question Still Trends
People search for "how old is Salish Matter right now" because she’s the face of a generation. Gen Alpha and Gen Z look up to her because she’s relatable but also lives this "superhero" life. There’s a lot of debate online about "sharenting" and whether kids should be on YouTube this much, and Salish is often at the center of that conversation.
Her dad, Jordan, has been open about the fact that Salish loves the creative process. But regardless of the controversy, the facts remain: she’s a teenager navigating a very adult world.
If you’re trying to keep up with her, just remember she’s a late-2009 baby. She’ll be turning 17 in November of this year.
What You Should Do Next
If you're following her journey or want to know more about the "business" side of being a teen creator, you should check out her Sincerely Yours launch story. It’s a fascinating look at how a 16-year-old can out-draw major A-list celebrities. Also, if you're a parent of a kid who watches her, it's worth sitting down and watching a few videos together—it’s the best way to understand the "creator economy" that's shaping how this generation thinks about work and fame.
Keep an eye on her YouTube channel for the inevitable "Sweet 16" vlog or the "First Car" reveal. Those are usually the biggest milestones for creators in this age bracket.