If you’ve spent more than five minutes on TikTok lately, you’ve probably heard a voice that sounds like a mixture of a Southern gentleman and a proud pageant dad exclaiming that someone looks "absolutely fire." That’s Jett Puckett. And the woman he’s talking about—the one usually sporting a Birkin, a wide-brimmed hat, and a look of practiced nonchalance—is his wife, Campbell.
Most people just call her Pookie.
But for all the viral "fit checks" and the constant "Pookie-fication" of the internet, there’s one question that keeps popping up in the search bars: how old is Campbell Puckett? Honestly, it’s a fair question. She has that polished, timeless Southern aesthetic that makes it hard to pin down a specific decade. Is she 25? Is she 40?
The Numbers Don't Lie: Campbell Puckett’s Actual Age
Let's get straight to the point. Campbell Puckett is 33 years old.
She celebrated her 33rd birthday on March 12, 2025. This wasn't just any birthday, though. It was a massive milestone because it was her first one as a mother. If you follow her, you saw the Instagram posts. She shared some pretty intimate glimpses of her celebration with Jett and their daughter, Paloma. It was a vibe—very understated luxury, which is basically her entire brand at this point.
A lot of the confusion about her age comes from how long she’s actually been in the "influencer" game. She didn't just appear out of nowhere when the "Pookie" meme took off in early 2024. She’s been building this for a decade.
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A Timeline of the Pookieverse
- 2013: Campbell graduated from the University of Mississippi (Ole Miss) with a degree in marketing.
- 2014-2016: She worked as a flight attendant. This is a detail people often forget. She wasn't always just "looking fire" for a living; she was actually in the air, working the aisles.
- March 2016: She met Jett at a wine bar in Philadelphia.
- April 2018: The couple officially tied the knot.
- November 2024: They welcomed their daughter, Paloma.
Why Does Everyone Care How Old She Is?
It’s kind of wild how much people obsess over the ages of influencers. With Campbell, I think it’s because she and Jett represent a very specific kind of "traditional" but "modern" aspiration.
She’s 33, but she’s been living a life that feels much more established. They have the house in Atlanta, the private jet trips, and a wardrobe that probably costs more than a mid-sized sedan. When people see that level of wealth and "perfect" relationship dynamics, they naturally want to know the "when." When did she start? How old was she when they met?
She was about 24 when she met Jett. He was a grad student at Penn at the time. They were both young, but Jett—who is currently 35—was already on that high-achiever trajectory.
The Age Gap Discussion
People love to hunt for an age gap. In this case, there isn't much of one to find. Jett is 35 and Campbell is 33. It’s a pretty standard two-year difference.
The reason people might assume he’s older is probably his "Managing Director" energy and the way he dotes on her like a classic 1950s husband. It’s a performance of chivalry that feels "older" than it actually is.
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Life at 33: Motherhood and Mimosas
Turning 33 was a big deal for Campbell because 2024 was, in her own words, a "life-changing year."
Becoming a parent changes the content. We went from just seeing what Pookie was wearing to a gala to seeing what Pookie’s baby was wearing to a private jet terminal. Recently, they faced a bit of a "mom-shaming" moment on social media regarding how they buckled their daughter Paloma into her seat on a plane.
It was a whole thing. Campbell, being a former flight attendant, had people coming for her in the comments saying she should "know better."
But that’s the reality of being a 33-year-old public figure. You aren't just a girl in a cute outfit anymore; you're a mother, a business owner (she runs You Should Wear That LLC), and a target for every armchair expert with a keyboard.
Beyond the "Pookie" Meme
If you strip away the "absolutely fire" catchphrases, who is she?
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She’s a marketing grad who knew how to pivot. When she left the airline industry, she didn't just sit around. She leaned into fashion blogging. She’s been running her site for years. The viral fame with Jett was just the gasoline on an already burning fire.
What You Might Not Know
- She’s from the Midwest. Despite the heavy Southern "Old Row" vibes and the Ole Miss education, she has roots in the Midwest.
- The nickname isn't new. Jett has been calling her Pookie long before the cameras were rolling. It’s their actual "love language," as cringe as that might be to some.
- She’s a worker. People think she just stands there. But managing a brand that pulls in 200 million views a month is a full-time job.
Actionable Insights for the Curious
If you're looking at Campbell’s life and wondering how she "made it" by 33, here are a few things to keep in mind:
- Consistency over Viral Moments: She was blogging for years before TikTok existed. Don't wait for a meme to start your project.
- Niche Down: She leaned into "Traditional Southern Luxury." She didn't try to be everything to everyone.
- Partner Involvement: Her brand exploded when she brought her personal life (Jett) into it. Authenticity—or at least the appearance of it—sells.
So, yeah. Campbell Puckett is 33. She’s a millennial mom navigating the weird world of internet fame, one Hermès bag at a time. Whether you love the "Pookie" content or find it a bit much, you can’t deny she’s mastered the art of being exactly who the internet wants to watch.
Check her Instagram around March 12th if you want to see how she handles 34. Based on her track record, there will probably be a lot of champagne and at least one very expensive hat.