When people think of Ferrari, they usually picture the screaming V12 of a 12Cilindri or the blur of a Formula 1 car cutting through Monza. They think of speed. They think of status. But if you’re looking at it from a financial perspective, Ferrari isn't just a car company. It's basically a luxury goods titan that happens to sell things with four wheels.
If you’re asking how much is the Ferrari company worth right now, the answer changes by the minute because the stock market never sleeps, but we can pin down the heavyweight numbers.
As of mid-January 2026, Ferrari (trading as RACE on the NYSE and Euronext Milan) has a market capitalization of approximately $64.4 billion to $67.1 billion.
That is a massive number for a company that only ships about 13,000 to 14,000 cars a year. To put that in perspective, Ford might sell millions of trucks and SUVs but often carries a market cap that’s significantly lower than Ferrari’s. It’s wild. But valuation isn't just about the stock price; it's about the engine under the hood of the balance sheet.
Breaking Down the $64 Billion Valuation
So, how do we get to that sixty-something billion dollar figure? It’s not just the logo. Market cap is calculated by multiplying the current share price—which has been hovering around $360 to $380 lately—by the total number of outstanding shares.
Honestly, Ferrari’s value has been a bit of a roller coaster lately. Back in 2024, the company was riding high with a market cap peaking near $77 billion. We've seen a bit of a cooling off since then, with a roughly 13% dip over the last year, yet the company remains one of the most valuable "auto" brands on the planet.
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But here is the kicker: analysts don't just look at market cap. They look at Enterprise Value (EV).
Enterprise Value vs. Market Cap
If you wanted to actually buy the whole company, you’d have to account for its debt and its cash. Ferrari’s Enterprise Value is currently sitting around $59.6 billion to $75 billion depending on which debt-to-cash ratio you're looking at from the most recent filings.
- Market Cap: ~$64.4B (Equity value)
- Total Debt: ~$3.35B
- Cash on Hand: ~$1.7B to $2B
When you strip it all back, the "worth" of Ferrari is tied to its scarcity. Unlike Toyota or GM, Ferrari doesn't want to sell a car to everyone. They want to sell one fewer car than the market demands. That is the secret sauce.
Why the Market Treats Ferrari Like Hermès, Not Ford
The reason Ferrari is worth so much more than its production volume suggests is its margins. Most car companies are happy with a 10% profit margin. Ferrari? They’re playing a different game.
In the third quarter of 2025, Ferrari reported an EBITDA margin of 37.9%. That is unheard of in the automotive world. It’s the kind of margin you see from software companies or ultra-high-end fashion houses. Basically, for every dollar that comes in, a huge chunk stays in Maranello as pure profit.
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Revenue Streams That Drive the Value
It’s not just the cars. While "Cars and Spare Parts" brought in about $1.48 billion in Q3 2025 alone, there are other gears turning:
- Sponsorship and Brand: This brought in over $210 million in a single quarter. This is the F1 team, the clothing lines, and the theme parks.
- Personalization: This is where the real money is. When a buyer chooses a custom "Tailor Made" paint job or a specific leather stitch, the profit margin on those options is astronomical.
- The Icona Series: Ultra-limited cars like the Daytona SP3 sell for millions. They are essentially moving sculptures that act as high-yield assets for the company.
Who Actually Owns the Prancing Horse?
Knowing how much is the Ferrari company worth also means knowing who owns those billions. Since spinning off from Fiat Chrysler (now Stellantis) in 2016, Ferrari has been its own boss.
The ownership structure is pretty stable, which investors love. Exor N.V. (the investment arm of the Agnelli family) holds about 24.4% of the voting power. Piero Ferrari, the son of the legendary Enzo, keeps a 10% stake and a significant chunk of voting rights. The rest? It’s owned by the public—institutional investors and individual fans who want a piece of the dream.
Interestingly, Ferrari is currently in the middle of a massive share buyback program. They’ve committed to buying back roughly €3.5 billion of their own shares by 2030. When a company buys its own stock, it usually signals they think the company is undervalued, further propping up that multi-billion dollar price tag.
The Future: Can EVs Maintain the Value?
The big question mark hanging over Maranello is the shift to electric. Ferrari is slated to release its first fully electric car soon. Critics wonder if a Ferrari without the roar of an internal combustion engine is still a Ferrari.
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If the "soul" of the car disappears, does the brand value tank?
Management doesn't seem worried. They are betting on "e-building"—a new facility dedicated to electric motors and batteries. They’ve even upgraded their 2025 guidance, expecting revenue to keep climbing toward the $8 billion annual mark.
Actionable Insights for the Curious Investor
If you're tracking Ferrari's worth, don't just look at how many cars they ship. Watch the margin. If that 38% EBITDA margin starts to slip, the valuation will follow.
- Check the P/E Ratio: Ferrari usually trades at a Price-to-Earnings ratio of around 38x to 40x. This is high for cars but normal for luxury. If it drops to 20x, it's a signal the market is treating them like a "regular" car company.
- Follow the Personalization Trend: The more "bespoke" the cars become, the higher the company's worth.
- Monitor the Buybacks: The current €3.5 billion buyback program is a major floor for the stock price through 2030.
Ferrari’s worth is ultimately a reflection of its brand equity. As long as there are people willing to wait two years for a car they can't even pick the color of without an invite, the company's multi-billion dollar valuation is likely safe.
To keep a pulse on this, you should regularly check the Ferrari Investor Relations page for their quarterly "Earnings Call" presentations. They are surprisingly transparent about their "Mix and Price" variance, which is the most honest indicator of whether the brand is gaining or losing its luster. Also, keep an eye on the RACE ticker on the NYSE during the first week of February, as that's when the full-year 2025 audited results will likely hit the wires and reset the valuation for the year ahead.