If you’ve spent any time watching Summer House on Bravo, you know Kyle Cooke as the guy who somehow balances a 4:00 AM "send it" party lifestyle with a relentless, borderline-obsessive drive to build a beverage empire. He’s the guy who famously cried into a bowl of pasta about being $4 million in debt while trying to launch a startup. It was a raw, deeply uncomfortable moment that made everyone wonder: is this guy actually broke, or is he just a really stressed-out entrepreneur?
Honestly, the question of how much is Kyle Cooke worth is a bit of a moving target.
Most celebrity net worth sites will throw out a generic number—usually around $1.1 million to $2 million as of early 2026. But that doesn’t even begin to tell the whole story. Between his Bravo salary, his ownership stake in Loverboy, and his newest ventures into the THC space, Kyle’s balance sheet is a complex mix of high-risk equity and reality TV cash.
The Reality TV Paycheck: More Than Just Free Rosé
Kyle isn't just a cast member; he’s an OG. He has been the primary engine of Summer House since 2017.
In the world of Bravo, longevity equals leverage. While a first-year cast member might pull in $10,000 to $20,000 for a season, veterans like Kyle are in a completely different bracket. Estimates suggest that by season 8 and 9, top-tier stars on the show were pulling in anywhere from **$25,000 to $35,000 per episode**.
Multiply that by a 15-episode season, and you’re looking at a base salary of around $450,000 to $500,000 annually just from NBCUniversal.
That’s a massive safety net. It’s also exactly what allowed him to take the "calculated" risk of going millions of dollars into debt to fund his business. Most people can't afford a $4 million debt load; Kyle could because he knew a half-million-dollar check was coming every year as long as he kept the cameras rolling.
The Loverboy Valuation: Paper Wealth vs. Cold Hard Cash
This is where things get interesting—and a little murky.
Loverboy is no longer just a "canned tea company." It’s a full-blown lifestyle brand. They’ve expanded from hard teas into spritzes, espresso martinis, and even merch that sells out in minutes.
Back in 2022, Loverboy raised $3.5 million in a Series A funding round. At that time, the company was reportedly valued in the tens of millions. If Kyle still owns a significant majority—which founders typically do in the early stages—his "paper" net worth could easily be north of $10 million to $15 million.
But there’s a catch.
In the startup world, you aren't "worth" that money until you sell the company or go public. Right now, a huge chunk of Kyle's wealth is tied up in aluminum cans and warehouse inventory. He’s "asset rich" but often "cash poor."
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The Debt Drama Explained
Remember that $4 million debt reveal? It wasn't "I spent this on Ferraris" debt. It was "I took out a Small Business Administration (SBA) loan to scale my company" debt.
- SBA Loans: These are common for high-growth startups.
- Legal Fees: He reportedly spent over $200,000 fighting a trademark battle to keep the Loverboy name.
- Inventory Costs: Buying millions of cans before you’ve sold them requires massive upfront capital.
By 2025 and 2026, those early debts have likely been restructured or paid down as Loverboy reached a more stable revenue state. Recent reports indicate Loverboy has hit eight-figure annual revenue (over $10 million). That’s a massive jump from the early days of hauling boxes out of his apartment.
Flowerboy and the THC Pivot
Kyle isn't sitting still. Seeing the shift in the market toward "California Sober" lifestyles, he launched Flowerboy, a non-alcoholic soda infused with THC.
This was a smart move. The canned cocktail market is insanely crowded (thanks, White Claw), but the hemp-derived THC drink market is currently the "Wild West" with massive growth potential.
By diversifying into Flowerboy, Kyle is insulating himself. If hard tea falls out of fashion, he’s already positioned in the wellness and cannabis sector. This new venture adds another layer of valuation to his portfolio, though it’s still in the "growth" phase rather than the "profit" phase.
What Most People Get Wrong About Kyle's Money
There’s a common misconception that being a "reality star" means you're automatically rich.
In reality, many Bravo stars struggle because they spend their salary on the appearance of wealth—designer bags, rented mansions, and expensive dinners. Kyle is different. He’s a Babson College MBA graduate. He views the show as a customer acquisition tool.
Think about it. Every time he wears a Loverboy hat or drinks a can on camera, he’s getting millions of dollars in free advertising.
Marketing experts call this "earned media." If Loverboy had to pay for the amount of screen time it gets on Summer House, it would cost them millions. Kyle basically gets paid by Bravo to market his own company. That is a level of business efficiency that most entrepreneurs would kill for.
Breaking Down the Numbers (The Realistic Estimate)
If we’re being honest and looking at the data, here is a realistic breakdown of what contributes to the question of how much is Kyle Cooke worth in 2026:
- Bravo Earnings: Roughly $3 million to $4 million in total career earnings from Summer House, Winter House, and The Traitors.
- Loverboy Equity: An estimated 40%–60% stake in a company valued between $20M and $40M. (That’s $8M–$20M on paper).
- Real Estate & Personal Assets: He and Amanda Batula have kept their living expenses relatively modest compared to Real Housewives standards, though they’ve invested in premium NYC apartment space.
- Sponsorships & Influencing: Easily another $100k–$200k per year in brand deals that aren't related to his own companies.
Total Estimated Net Worth: Somewhere between $5 million and $12 million, depending on the current valuation of Loverboy.
Actionable Insights for Aspiring Entrepreneurs
Kyle Cooke’s financial journey is actually a masterclass in modern branding. It’s not just about the drama; it’s about the "flywheel" effect he created.
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If you're looking to build your own "boozy" (or non-boozy) empire, here are three things Kyle did right that you can actually use:
- Leverage Your Platform: You don’t need a TV show. You need a niche. Whether it’s TikTok or a local community, use your personal brand to drive traffic to your business. Kyle didn't just "act" on a show; he integrated his product into his identity.
- Don't Fear Calculated Debt: Most people are terrified of debt. Kyle used it as fuel. If you have a proven product (like Loverboy was in NYC before the national launch), debt is just a tool to speed up the clock.
- Diversify Early: He didn't wait for Loverboy to fail to start Flowerboy. He saw the "sober curious" trend coming and moved before the market was saturated.
Kyle’s wealth isn't just a result of being "famous for being famous." It’s the result of being an MBA-trained founder who used a reality show as a 10-year-long commercial. While he might still have stressful nights and pasta-fueled breakdowns, his bank account is clearly reaping the rewards of "sending it."
To truly track his wealth, keep an eye on the "exit." If a beverage giant like Anheuser-Busch or Diageo eventually buys Loverboy, that $1 million estimate will look like pocket change.