Hailey Bieber is no longer just "the girl in the music video" or the daughter of a Baldwin. Honestly, if you still think of her as just a model with a famous last name, you’re missing the biggest business story in beauty right now. For years, people focused on her street style or her marriage, but the narrative shifted hard in May 2025.
She's rich. Like, "out-earning her husband" rich.
When asking how much is Hailey Bieber worth, the answer used to be a respectable but standard celebrity figure—maybe $20 million from modeling for brands like Saint Laurent and Tiffany & Co. But that changed when e.l.f. Beauty dropped $1 billion to acquire her skincare brand, Rhode.
The Billion-Dollar Pivot
The sale of Rhode wasn't just a lucky break; it was a calculated takeover of the "clean girl" aesthetic. By the time the deal closed in 2025, Rhode had already cleared $212 million in net sales for the fiscal year. That’s wild for a company that started with just three products in 2022.
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The acquisition deal was structured as a $600 million cash payment upfront, with another $200 million in e.l.f. stock and $200 million in performance-based "earn-outs." Because Hailey maintained a 51% ownership stake at the time of the sale, her personal net worth skyrocketed.
Today, experts estimate her individual net worth at roughly $300 million.
Compare that to her husband, Justin Bieber. While Justin is a global icon, reports from early 2026 suggest his net worth sits around $200 million. He sold his music catalog for $200 million in 2022, but between tour cancellations and high overhead, Hailey has officially taken the lead in the family's "who's the boss" financial rankings.
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Why Rhode Actually Succeeded
Most celebrity brands fail. They're basically just white-labeled products with a face on the box. Rhode was different because Hailey was obsessive. She didn't just pose with the Peptide Lip Treatment; she basically lived in the lab for two years.
- Scarcity as a Strategy: Remember the waitlists? They weren't fake. By keeping the product line tiny—only a handful of items—she created a "gotta have it" frenzy that most 100-sku brands can't touch.
- The "Glazed Donut" Viral Loop: She didn't just sell cream; she sold a look. "Glazed donut skin" became a cultural shorthand that drove hundreds of millions of views on TikTok without a traditional ad budget.
- The Sephora Expansion: A huge part of that $1 billion valuation came from Rhode’s move into Sephora in late 2025. This took the brand from a direct-to-consumer niche to a global retail powerhouse.
Where Does the Money Go?
Hailey has been pretty vocal about not wanting to "wipe her hands clean" of the business. Even after the e.l.f. sale, she stayed on as Chief Creative Officer and Head of Innovation. She’s still the one sitting in product development meetings testing shades of "Pocket Blush."
In a recent interview with WSJ. Magazine, she mentioned that she views this windfall as a legacy for her son, Jack Blues Bieber. "It's an amount of money that I have not dealt with before, so I just want to be smart with it," she said. She’s not out here buying a fleet of gold-plated jets; she’s talking about "silent strength" and long-term investing.
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Beyond the Beauty Counter
While Rhode is the crown jewel, Hailey’s income streams are pretty diversified:
- Modeling Legacy: She still takes high-paying campaigns, but only for the big ones like Victoria’s Secret or Miu Miu. These contracts reportedly pull in $5 million to $10 million annually.
- Social Media Influence: With over 50 million followers, a single sponsored post can net her upwards of $250,000, though she mostly uses her feed to promote her own ventures now.
- Strategic Advisory: As part of the e.l.f. deal, she serves as a beauty advisor to the parent company, which likely includes a hefty consulting fee on top of her stock holdings.
The Reality of the Numbers
Is she a billionaire? No. Not yet. But if Rhode hits those performance milestones and e.l.f.'s stock continues to climb, she's on a clear path.
The most impressive part of how much is Hailey Bieber worth isn't the number itself, but how she got there. She took the "influencer" label—which many use as an insult—and used it as a Trojan horse to build a legitimate beauty empire that the biggest players in the industry had to respect.
If you're looking to replicate even a fraction of this success, focus on the "less is more" philosophy. Hailey didn't win by having the most products; she won by having the right ones and owning the conversation around them.
Actionable Insights for the Aspiring Founder:
- Own your equity: Hailey insisted on being the majority owner from day one, which is why she walked away with hundreds of millions instead of a small "face of the brand" check.
- Master a specific aesthetic: Don't try to be everything to everyone. Rhode owned "skin prep," and that focus made the brand unshakeable.
- Leverage community over ads: Organic media engagement (earned media value) is worth ten times more than a paid Instagram ad. Build a community that talks for you.