You’ve probably seen the blue and pink displays at Walmart. Or maybe you've watched a guy on YouTube give away a literal private island while holding a chocolate bar. That guy is Jimmy Donaldson, better known as MrBeast, and his brand, Feastables, has basically flipped the entire consumer goods industry on its head in record time.
Everyone wants to know: How much is Feastables worth exactly?
It’s a fair question. Usually, a chocolate brand takes decades to become a household name. Hershey’s didn't just show up overnight. But Jimmy? He basically speed-ran the process. As of early 2026, the valuation of the brand is tied to a larger beast—pun intended—called Beast Industries, which has been recently valued at a staggering $5 billion.
But wait. Let's look closer.
Why the $5 Billion Number Actually Makes Sense
Honestly, when you first hear a "YouTuber" has a company worth five billion dollars, it sounds like fake internet money. It isn't.
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In 2024, Feastables generated roughly $250 million in sales. That was a massive jump from the $96 million they did in 2023. Even more shocking? They pulled in over $20 million in profit that year. For a high-growth startup, seeing actual profit while scaling that fast is like finding a unicorn in your backyard.
By late 2025 and heading into 2026, those numbers didn't just grow; they exploded.
Investor documents and reports from Bloomberg suggest that Feastables is now the heavy lifter of Jimmy’s empire. While his YouTube videos cost a fortune to make—we're talking $250 million in production costs for 2026 alone—the chocolate bars are what actually keep the lights on. They’ve projected revenues to hit over **$520 million** annually.
The Series C Funding Reality
Here is the concrete data. Beast Industries raised around $300 million in a Series C round led by Alpha Wave Global. This specific funding round is what locked in that **$5 billion valuation**.
They aren't just selling chocolate anymore. They've launched Lunchly (a direct shot at Lunchables) and expanded into beverages and wellness. When a brand can successfully jump from "the candy aisle" to "the lunch aisle" without losing its audience, its value triples.
The Walmart Factor: More Than Just Hype
Most influencer brands die because they stay online. They live and die by the link in the bio. Jimmy did something different. He went to the shelves.
Feastables is currently in over 30,000 retail locations.
- Walmart
- Target
- 7-Eleven
- CVS
If you can walk into a gas station in the middle of nowhere and see a MrBeast bar next to a Snickers, that’s not an "influencer brand" anymore. That’s a legitimate CPG (Consumer Packaged Goods) powerhouse.
One of the biggest reasons for the high valuation is the customer acquisition cost. Traditional brands like Mars or Nestle spend billions on TV ads and billboards. Jimmy spends $0 on traditional ads. He just mentions the bar to his 400+ million subscribers, and the product sells out. That "zero-spend" marketing gives Feastables profit margins that make traditional CEOs weep.
Is It All "Paper Wealth"?
Jimmy himself has joked about being "broke" or having "negative money." It’s kinda funny, but it’s also a bit of a business flex.
His net worth is estimated at $2.6 billion in 2026, but almost all of that is his stake in Beast Industries. He owns "a little over half" of the company. If he sold his shares tomorrow, he’d be one of the richest people on the planet. But right now, that money is tied up in chocolate, warehouses, and 160+ employees in Chicago.
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Comparison: Feastables vs. Prime
People love comparing Feastables to Logan Paul and KSI’s Prime Hydration. It’s the natural rivalry. While Prime hit a billion dollars in sales faster, Feastables is showing a different kind of "stickiness."
Chocolate has a longer shelf life (mentally) than energy drinks, which tend to be more "fad-heavy." The valuation of Feastables is built on the idea that it will be here 20 years from now.
What’s Next for the Brand's Worth?
If you're looking at how much is Feastables worth as an investment, the ceiling is still pretty high. There have been talks of an IPO (Initial Public Offering) for years. Jimmy has mentioned wanting to let "the little guy" own a piece of the company.
If Feastables continues its trajectory—tripling revenue through expansion into wellness and more "grab-and-go" food—we could be looking at a $10 billion brand by 2028.
They are currently moving into the European and Asian markets. If the reception in the UK and Mexico is any indicator, the global "Beast" footprint is only just starting to get heavy.
Key Insights for Small Businesses and Creators
You don't need a billion dollars to learn from this. The Feastables model proves that community is the new currency.
- Don't rely on one platform. Jimmy used YouTube to build the brand, but he used physical retail to sustain it.
- Focus on the product, not just the name. Reviews for the "new" Feastables formula (the 2024 relaunch) actually rank it higher than Hershey’s in blind taste tests. If the product is bad, the hype dies.
- Reinvest aggressively. The reason the company is worth $5 billion is because Jimmy refused to take a paycheck for years, putting every cent back into growth.
The takeaway here is simple: Feastables isn't a side project. It’s a multi-billion dollar machine that is currently outperforming some of the oldest food companies in America.
Actionable Next Steps:
- Monitor Retail Expansion: Keep an eye on the "Lunchly" rollout in your local grocery stores; successful expansion into the savory market will be the primary driver for the next valuation jump.
- Analyze Marketing Costs: If you are a business owner, study the "zero-ad" model. Content creation is no longer a luxury—it is the most efficient way to lower your customer acquisition costs.
- Watch Private Equity Movements: Look for further funding rounds from Alpha Wave Global or Bitmine Immersion Technologies, as these capital injections often precede a public listing or a major acquisition.