Honestly, the standard advice is a lie. You've probably heard the "15 percent rule" tossed around by every TikTok finance guru and HR representative during open enrollment. It’s a fine starting point. But for a lot of people, 15% is either way too much or—more likely—nowhere near enough.
Figuring out what percent of income to save for retirement isn't about hitting a magic number that works for everyone from a 22-year-old barista to a 50-year-old executive. It’s about math, sure, but it’s mostly about your lifestyle. If you want to live on a yacht in the Mediterranean, 15% won't cut it. If you plan on gardening in a paid-off house in rural Ohio, you might be over-saving.
Why the 15% Rule is Just a Guess
The financial industry loves 15% because it’s easy to market. Fidelity Investments has long suggested that saving 15% of your gross income starting at age 25 will allow most people to maintain their lifestyle in retirement. But look at the fine print. That assumes you’re working until 67. It assumes a specific rate of return.
What if you hate your job?
If you want to retire at 50, that 15% number is a joke. You’d likely need to push that closer to 40% or 50%. On the flip side, if you have a massive pension or a significant inheritance coming your way, you might not need to save a dime of your current paycheck. Most of us aren't that lucky. We’re stuck in the middle, trying to balance paying the mortgage today with the terrifying reality of being 80 years old and broke.
The Age Factor (It’s Brutal)
Time is the only thing you can't buy more of. If you start at 20, you can save a relatively small amount and let compounding do the heavy lifting. Wait until 40? You're sprinting uphill.
Consider this: someone starting at 25 might only need to save 15% of income to save for retirement to hit their goals. But if that same person waits until 35, that number jumps to nearly 25%. Wait until 45? You’re looking at nearly 40% of every paycheck going straight into a 401(k) or IRA just to catch up. It’s not fair, but the math doesn't care about fairness.
Understanding Your "Replacement Rate"
You don’t actually need 100% of your current income when you retire. That’s a common misconception. When you’re retired, you aren't paying Social Security taxes. You aren't saving for retirement anymore (hopefully). Your house might be paid off.
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Most experts, including those at Vanguard and Charles Schwab, suggest aiming for a 70% to 85% replacement rate. If you make $100,000 now, you need to be able to generate $70,000 to $85,000 in retirement.
But wait.
If you’re a high earner, Social Security replaces a much smaller portion of your income than it does for a low earner. This means the more you make, the higher the percent of income to save for retirement needs to be because the "safety net" is relatively smaller for you.
The Stealth Killers of Your Retirement Fund
Inflation is the obvious one. We all saw what happened in 2022 and 2023. If prices double every 20 years, your "million-dollar nest egg" is actually a "five-hundred-thousand-dollar nest egg" in today’s purchasing power.
Then there’s healthcare.
Fidelity’s Retiree Health Care Cost Estimate recently projected that a 65-year-old couple retiring in 2024 would need roughly $330,000 saved (after tax) just to cover medical expenses. That doesn’t include long-term care. If you end up in a nursing home, that $330,000 can vanish in three years.
Don't Forget the Tax Man
People see a $1 million balance in their 401(k) and feel like a millionaire. You’re not. You’re a "750-thousandaire." Unless that money is in a Roth IRA, Uncle Sam owns a significant chunk of it. When you withdraw that money at age 70, you’ll pay ordinary income tax on every cent. If you haven't factored taxes into your savings percentage, you’re in for a rude awakening.
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How to Calculate Your Personal Percentage
Stop using generic calculators. They’re too optimistic. Instead, try this workflow:
- Track your actual spending. Not what you think you spend, but what actually leaves your bank account.
- Subtract "work-related" costs. Commuting, dry cleaning, and that overpriced salad you buy because you didn't have time to pack a lunch.
- Add "fun" costs. You’ll have 40 extra hours a week. You’re going to spend money on hobbies or travel.
- Account for the "4% Rule." This is a classic (though debated) benchmark from the Bengen study. It suggests you can safely withdraw 4% of your total portfolio in the first year of retirement and adjust for inflation thereafter without running out of money for 30 years.
To use the 4% rule in reverse: multiply your desired annual spending by 25. That’s your "number." If you need $80,000 a year, you need $2 million. Now, figure out what percentage of your current check gets you to $2 million by your target date.
Real-World Examples of Savings Rates
Let's look at two different people.
Sarah is 30. She makes $75,000. She wants to retire at 65. She has $20,000 saved already. For her, saving 15% of income to save for retirement is probably perfect. She has time for the market to do its thing.
Mark is 48. He makes $150,000. He spent his 30s traveling and didn't save much. He has $50,000 in his 401(k). If Mark wants to retire at 65 and maintain his lifestyle, 15% is a disaster. He needs to be hitting the "catch-up" contribution limits and likely saving 30% to 35% of his gross pay. It’s painful, but it's the reality of a late start.
The Problem with "Gross" vs. "Net"
When financial advisors talk about what percent of income to save for retirement, they almost always talk about "gross" income (before taxes). This is confusing for most people who only care about their "take-home" pay.
If you’re saving 15% of your gross, it might feel like 20% or 25% of your take-home pay. Don’t let the semantics trip you up. Just pick a baseline—gross is usually easier for 401(k) purposes—and stick to it. Also, count your employer match! If you put in 10% and your boss puts in 5%, you’ve hit the 15% mark. That’s "free" money. Use it.
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Nuance: When Saving More is a Mistake
There is such a thing as over-saving. It’s rare, but it happens. If you are miserable today—skipping dental appointments, driving a dangerous car, or never seeing your friends—just to hit a 40% savings rate, you might be doing it wrong.
Wealth is a tool for a life well-lived. Die With Zero by Bill Perkins is a great book that challenges the idea of hoarding cash until the very end. The goal is to reach the finish line with exactly enough, not to be the richest person in the graveyard.
Factors That Change Your Percentage:
- Debt: If you have 22% interest credit card debt, your "retirement savings" percentage should be 0% until that debt is gone. The market won't return 22%. Pay the debt first.
- Location: Moving from San Francisco to Portugal in retirement changes your math entirely. Your required percentage might drop by half.
- Health: If you have a family history of longevity (living to 100), you need to save more. You have more "life" to fund.
Actionable Steps to Fix Your Rate Today
Stop overthinking and start doing.
First, log into your payroll portal. Look at what you're contributing. If it's less than 10%, bump it up by 1% right now. You won't even notice 1% missing from your check.
Second, check your asset allocation. Saving 20% of your income but leaving it in a "money market" fund earning 0.05% is the same as throwing it away. You need equities (stocks) to beat inflation over the long haul.
Third, automate the "Raise Rule." Every time you get a raise, commit half of it to your retirement fund. If you get a 4% raise, put 2% into your 401(k) and keep 2% for your lifestyle. This kills "lifestyle creep" before it starts.
Ultimately, the best percent of income to save for retirement is the highest amount you can sustain without hating your life. Start with 15%, but strive for more if you're behind or want to quit early. The peace of mind that comes from a funded future is worth way more than any gadget you could buy today.
Check your numbers, adjust your contributions, and then go live your life. The math is just the map; you still have to drive the car.
Immediate Next Steps:
- Calculate your current net worth to see where you actually stand today.
- Increase your contribution by 1% this month through your employer's portal.
- Review your last three bank statements to find "phantom expenses" that could be redirected to your IRA.
- Use a Social Security estimator to get a realistic picture of what your monthly benefit will actually be in 20 or 30 years.