You've probably seen the sleek titanium bands on the fingers of biohackers, tech CEOs, and maybe even your neighbor who’s suddenly obsessed with their "Readiness Score." It looks like a wedding band, but it's basically a laboratory on your knuckle. If you're looking to buy one, the question isn't just a single number. Honestly, the answer to how much is aura ring depends entirely on how fancy you want your finger to look and how much you're willing to pay Oura every month just to see your own data.
In 2026, the market has shifted. We have the Oura Ring 4, the Oura Ring 4 Ceramic, and the lingering (but cheaper) Gen3 models still floating around. Here’s the real breakdown of the costs, including the stuff they don’t always put in the big bold text on the checkout page.
The Sticker Price: How Much Is Aura Ring Right Now?
The base price for an Oura Ring 4 starts at $349. That gets you the Silver or Black finish. If you want something that looks like jewelry—think Gold or Rose Gold—you’re looking at $499.
There is a middle ground, though. The "Stealth" (matte black) and Brushed Silver finishes usually sit at $399.
Then there’s the new 2026 favorite: the Oura Ring 4 Ceramic. This one is a bit of a different beast. It’s made from zirconia ceramic, which is basically impossible to scratch unless you’re literally rubbing it against a diamond. These start at $499 across the board, coming in colors like "Midnight," "Cloud," and "Tide." They are thicker and heavier than the titanium versions, so keep that in mind if you have small hands.
Quick Price Check (Titanium Models)
- Silver / Black: $349
- Stealth / Brushed Silver: $399
- Gold / Rose Gold: $499
If you find a Gen3 model on clearance, you might snag one for $249 or $299, but they are becoming harder to find as the company pushes the new sensor tech in the Ring 4.
The Subscription: The "Hidden" Monthly Cost
Here is the part that trips people up. You buy the ring, you spend the $350+, and then you realize the app is mostly locked behind a paywall. To actually see your sleep stages, your heart rate variability (HRV), and your stress levels, you have to pay a membership fee.
It costs $5.99 per month.
If you're the type who hates seeing tiny charges on your credit card every month, you can pay for a full year upfront for $69.99. It saves you a few bucks, but it’s still a commitment. Without this membership, the ring is basically a very expensive, non-smart piece of metal. You’ll see some basic scores, but the "magic" of the AI insights—like the Oura Advisor that tells you why you feel like trash after two glasses of wine—is gone.
Comparing Oura to the 2026 Competition
Oura isn't the only player in town anymore. Samsung’s Galaxy Ring is a major rival, usually priced at $399. The big "gotcha" there? Samsung doesn't charge a monthly fee. You pay for the hardware, and the data is yours.
Then you have RingConn and Ultrahuman. The RingConn Gen 2 or 3 often retails around $299, and again, no subscription. So, while the Oura sticker price might look comparable, over three years, an Oura Ring actually costs you about $565 (Ring + 3 years of membership), whereas a Samsung or RingConn ring stays at the original purchase price.
Is the Oura data better? Most experts, like the researchers at UCSF who used Oura for early COVID-19 detection studies, still point to Oura as the gold standard for accuracy. You’re paying for the algorithm as much as the ring.
Extra Costs You Might Forget
Before you hit "buy," remember there are a few other ways Oura gets into your wallet.
- The Sizing Kit: Usually, this is "free" with your purchase, but they’ll charge you $10 for it upfront and then credit that back when you pick your final ring size. Don't skip this. Smart ring sizes aren't the same as jewelry sizes.
- Extended Protection: Oura offers a 2-year or 3-year protection plan. The 3-year plan is around $60. Given that these rings have tiny lithium-ion batteries that eventually degrade, this might actually be the one time an extended warranty is worth it.
- The Charger: The ring comes with one. But if you lose it or want one for your office? A replacement Oura Ring 4 charging set is about $59.
Is It HSA/FSA Eligible?
Actually, yes. This is a huge win for many people. Since Oura is technically a health device that monitors heart rate and sleep, you can usually use your Health Savings Account or Flexible Spending Account to buy it. This can effectively "lower" the price by 20-30% depending on your tax bracket. If you have funds sitting in an account that you need to "use or lose" by the end of the year, a smart ring is a popular way to spend it.
The Real Verdict on Cost
So, how much is aura ring? For most people, the "real" entry price is $349 plus $6 a month.
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It’s an investment. If you just want to count your steps, buy a $50 Fitbit. If you want to understand why your sleep is broken or track your cycle with medical-grade temperature sensors, the Oura is worth the premium.
Next Steps for You:
If you're ready to pull the trigger, start by ordering the official sizing kit rather than guessing your size. Wear the plastic sizer for a full 24 hours—your fingers will swell when you sleep and shrink when you're cold. This prevents you from spending $400 on a ring that's too tight to wear by lunchtime. Also, check if your health insurance provider offers a discount; many "wellness" programs now provide $50 off codes for Oura members.