You've probably seen that smooth, titanium band on the fingers of every "biohacker" and sleep-obsessed CEO on your feed. It looks cool, sure. But if you’re looking to actually buy one, the price tag is… well, it’s a bit of a moving target. If you’re asking how much is an oura ring, the short answer is $349.
The long answer? It’s complicated.
Between the different finishes, the stealthy monthly fees, and the various generations still floating around the internet, you could easily end up spending over $500 in your first year without even realizing it. Honestly, Oura’s pricing is a masterclass in "upselling" based on how shiny you want your finger to be.
The Basic Math: Breaking Down the Initial Cost
Right now, in early 2026, the Oura Ring 4 is the flagship. It’s the one everyone wants because they finally got rid of those annoying little bumps on the inside that used to dig into your skin.
The entry-level price is $349. That gets you the Silver or Black finishes. They look great, but they are the "basic" options.
If you want something that looks a bit more like jewelry and less like a piece of tech, you’re going to pay a premium.
- Silver/Black: $349
- Brushed Silver/Stealth: $399
- Gold/Rose Gold: $499
Yeah, you read that right. You are paying an extra $150 just for a different color. The technology inside is exactly the same. The battery life is the same. The sensors are the same. It’s basically a $150 "style tax."
Then there’s the Oura Ring 4 Ceramic. This one usually hovers around $499 as well, featuring finishes like "Petal" or "Cloud." It’s meant for people who want a lighter, more matte feel, but it’s definitely at the top end of the budget.
The Hidden Monthly Cost (The Part Everyone Hates)
Here is the thing no one tells you until you’ve already unboxed the ring: the ring is basically a paperweight without the subscription.
When you ask how much is an oura ring, you have to factor in the $5.99 per month (or $69.99 per year) membership fee.
Without this membership, you don’t get your sleep stages. You don’t get your readiness score details. You don’t get the cool heart rate graphs. You basically get three numbers and a "good job" message. For a $350 device, that feels kinda stingy.
New members usually get the first month free, but after that, the bill starts hitting your card. If you plan on keeping the ring for three years—which is about as long as these batteries usually last before they start to degrade—you’re looking at an additional $210 in subscription fees.
Total 3-Year Cost for a Silver Ring: $349 (Ring) + $210 (Subscription) = **$559**.
What About the Older Gen 3?
You can still find the Oura Ring Gen 3 at retailers like Amazon or Best Buy, and sometimes on the Oura site as "clearance" stock.
The Gen 3 "Heritage" (the one with the flat top) used to start at $299. These days, you can often find them for **$249** or even less if you’re willing to go the refurbished route.
Is it worth saving the $100? Maybe. But remember, the Gen 3 has those three physical sensor bumps on the inside. Some people don't mind them; others find them incredibly annoying after a few hours of wear. Also, the Gen 3 doesn't have the "Smart Sensing" tech of the Gen 4, which means it’s slightly less accurate if the ring rotates on your finger while you sleep.
Sizing Kits: Don't Skip This
Don't just guess your size based on a wedding band. Oura rings are thicker than normal rings.
A sizing kit costs $10.
The good news is that Oura (and Best Buy) usually gives you a $10 credit toward the ring once you buy the kit. It’s basically a wash, but it’s an extra step you have to take if you don’t want to deal with the hassle of returning a $400 piece of titanium because it’s cutting off your circulation.
Are There Ever Sales?
Oura isn't big on deep discounts. They aren't like Gap; they don't have 40% off every Tuesday.
However, keep an eye out for:
- Mother’s Day/Father’s Day: Usually $20–$50 off.
- Black Friday: This is the big one. We’ve seen up to $100 off certain finishes in the past.
- Referral Links: If you have a friend who already has an Oura, they can send you a link that usually knocks $40 off the price and gives them a free month of membership.
Is It Actually Worth the Money?
Honestly, it depends on what you’re trying to solve. If you just want to count steps, buy a $50 Fitbit. Oura is actually pretty bad at counting steps—it often thinks doing the dishes is a brisk walk.
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But for sleep? It’s arguably the best on the market. The way it tracks your body temperature to tell you you're getting sick before you even feel a sniffle is kind of spooky.
The "Rest Mode" feature is a godsend for people who are prone to burnout. It tells you to sit your butt down and recover instead of screaming at you to "close your rings" like an Apple Watch does.
Actionable Next Steps
If you're ready to pull the trigger, here is the smartest way to do it:
- Order the Sizing Kit first. Wear the plastic ring for at least 24 hours. Your fingers swell at night, and a ring that fits at 2 PM might be painful at 2 AM.
- Check for a friend’s referral link. Don't leave that $40 on the table.
- Pick the Silver finish. Unless you are absolutely certain you need the Gold, save the $150. You can buy a lot of coffee (or a couple of years of the subscription) with that money.
- Budget for the "Year One" cost. Remember, you aren't just spending $349. You’re spending roughly $410 once you add in the taxes and the first year of the membership.
Check your health insurance or HSA/FSA account too. Since Oura is a health-tracking device, many providers allow you to use pre-tax dollars to buy it, which effectively gives you a 20-30% discount depending on your tax bracket.