If you haven't checked the ticker for a few months, seeing the price of a Netflix share might give you a bit of a heart attack. Not because it crashed—though it's had a bumpy ride lately—but because the numbers look fundamentally different. Honestly, if you’re asking how much is a share of netflix right now, you’re looking at a price tag hovering around $88 to $90.
Wait. Wasn’t it just $800 or $900 last year?
Yes, it was. But everything changed in November 2025. Netflix pulled the trigger on a massive 10-for-1 stock split, which effectively chopped the price of a single share into ten smaller pieces. It's the same company and the same value, just divided differently so more people can afford to get in without needing a specialized brokerage account for fractional shares.
The Reality of the Current Netflix Share Price
As of mid-January 2026, Netflix (NFLX) is trading in a range that feels like a throwback to the early 2010s. On January 15, 2026, the stock closed at $88.05. Just a few days prior, it was dancing around $90.32.
The market is currently in a "wait and see" mode. Why? Because the big Q4 earnings report is dropping on January 20. Traders are nervous. You can see it in the data—there’s been a massive spike in "put" options, which basically means a lot of people are betting the price might drop further after the announcement.
It’s been a rough six months for the streaming king. Since June 2025, when the stock hit an all-time record high of $134.12 (on a split-adjusted basis), the price has tumbled about 30%. If you bought at the peak, you’re likely feeling a bit of a sting right now. But for someone looking to start a position today, the entry point is the lowest it has been in nearly three years.
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Why did the price drop so much recently?
It isn't just the stock split that made the price look smaller. There are some heavy-duty business moves happening behind the scenes that have investors biting their nails.
First, there's the elephant in the room: Warner Bros. Discovery. Reports have been swirling that Netflix is mulling over an all-cash offer to acquire their film and TV assets. While that sounds like a content goldmine, it's also a terrifying amount of debt and integration risk. Investors hate uncertainty, and "will they or won't they buy a giant studio" is the definition of uncertainty.
Then you have the shift in how Netflix actually makes money. For years, it was all about how many new subscribers they could sign up. Now? Nobody cares as much about the raw head-count. The market wants to see monetization. They want to see that the new ad-supported tier is actually printing money.
Recent Price Action at a Glance
- 52-Week High: $134.12
- 52-Week Low: $82.11
- Current Range: $88.00 - $91.00
- Market Cap: Roughly $373 Billion
The "cheaper" price tag of $88 is a bit deceptive. The company is still a titan. It's just that the hype of 2025 has cooled off into a more sober 2026 reality.
Understanding the 10-for-1 Split
If you're new to this, the 2025 split was a big deal. On November 17, 2025, if you owned one share of Netflix worth $900, you suddenly owned ten shares worth $90 each.
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Netflix doesn't do this often. This was only the third split in their history. They did a 2-for-1 back in 2004 when they were still mailing DVDs in red envelopes, and a 7-for-1 in 2015 when they started taking over the world.
If you had bought just one share before that first split in 2004 and held onto it until today, you wouldn't just have one share. You'd have 140 shares ($2 \times 7 \times 10$). That is the kind of math that makes long-term investors very happy.
Is Netflix a "Buy" at $88?
This is where the experts start arguing. If you ask Morningstar, they’ll tell you the stock is still a bit overpriced. Their "Fair Value" estimate sits around $77, suggesting there might be another 10% to 15% drop coming if the next earnings report isn't perfect.
On the flip side, analysts at HSBC recently upgraded the stock to a "Strong Buy." They think the 27% plunge over the last six months was an overreaction. Their logic? Netflix is finally figuring out the advertising game. They reached 190 million monthly active ad-tier viewers in November 2025. That’s a massive audience that wasn't being monetized a few years ago.
The Bull Case
The bulls think the transition from a "growth" company to a "profit" company is working. They point to the operating margins, which have climbed from 20% to nearly 28% in five years. They love the move into live sports—like the NFL Christmas Day games and WWE programming. Live events are "sticky." They keep people from canceling their subscriptions (what the industry calls "churn").
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The Bear Case
The bears are worried that Netflix has hit a ceiling in the U.S. and Canada. Almost everyone who wants Netflix already has it. To keep growing, they have to keep raising prices, which eventually irritates even the most loyal fans. Plus, the competition from Disney+ and Amazon Prime isn't going away.
What to Watch for Next
If you are tracking how much is a share of netflix, you need to mark January 20, 2026, on your calendar. That is the day the Q4 2025 earnings are released.
The stock will likely move violently one way or the other that evening. If they show that ad revenue is doubling as planned, we could see a jump back toward $100. If they announce a massive, expensive acquisition of Warner Bros. Discovery assets, the stock might test that 52-week low of $82.
Another weird thing to watch? Insider selling. In November, CEO Ted Sarandos sold about 20,000 shares. Now, executives sell for lots of reasons—buying a house, diversifying, taxes—but a lot of shares being dumped by the bosses usually makes retail investors a bit twitchy.
Actionable Steps for Investors
If you're looking to jump in, don't just stare at the $88 price tag. Consider these moves:
- Check the P/E Ratio: Netflix is currently trading at a forward P/E of about 28 to 33. Historically, for Netflix, that’s actually quite low. It used to trade at 80 or 100. It's becoming a "value" stock in a weird way.
- Wait for January 20: Buying right before earnings is basically gambling. If the news is bad, you could get a much better price on January 21.
- Think in Fractions: Even at $88, you don't have to buy a whole share. Many apps let you buy $5 or $10 worth.
- Look at the Cash Flow: The company is expected to generate about $9 billion in free cash flow this year. That’s real money they can use to buy back shares, which usually helps prop up the price over time.
Netflix isn't the "get rich quick" stock it was in 2015. It’s a mature media giant now. It's boring, it's profitable, and it's currently on sale compared to where it was last summer. Whether $88 is the "bottom" or just a pit stop on the way to $75 depends entirely on how many people are willing to watch ads to see the next season of Squid Game.
To get the most accurate, second-by-second price, you should check a live financial portal like Google Finance or Yahoo Finance, as the $88.05 figure will change the moment the opening bell rings tomorrow morning.