You’ve probably seen the photos of the Ford Bronco Raptor jumping over sand dunes or looking absurdly wide in a grocery store parking lot. It’s a beast. But for a long time, the answer to how much is a Bronco Raptor was basically "whatever the dealer feels like charging you." Between 2022 and 2024, prices went through the roof, often soaring past the $100,000 mark with "market adjustments."
Honestly, things have changed.
If you are looking at a 2025 or 2026 model, the numbers might actually surprise you in a good way. Ford did something pretty rare in the car world recently: they actually cut the price. While most trucks are getting more expensive every year, the Raptor took a massive $10,000 haircut mid-way through 2025.
The Sticker Price vs. Reality
Right now, the starting MSRP for a 2026 Ford Bronco Raptor is $79,995. Add in the mandatory $1,995 destination fee, and you are looking at a base of $81,990.
That’s a big swing from where we were in early 2024, when the base price had ballooned to over $90,000 before options. Why did Ford do it? Mostly because the market for high-end off-roaders started to cool off. Plus, they introduced the two-door-only Stroppe Edition, which shifted the lineup's pricing strategy.
But don't get too excited yet.
Finding a "base" Raptor is like finding a unicorn. These things are almost always ordered with a few boxes checked. You’ve got the Code Orange accents, the upgraded carbon fiber interior bits, or the beadlock-capable wheels. By the time you’re done, most Raptors sitting on dealer lots are still stickering between $88,000 and $95,000.
What actually drives the price up?
It’s the little things. Or the massive 37-inch tires.
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- Shelter Green or Azure Gray paint: Usually around $495 to $995.
- Interior Carbon Fiber Pack: This adds a premium feel but tacks on about $1,725.
- Raptor Graphic: If you want the giant "Raptor" splash on the side, that’s another $1,000.
- Upgraded Wheels: Those forged beadlock wheels aren't cheap—expect to pay roughly $1,995 for the set.
Used vs. New: Which is the Smarter Buy?
This is where it gets kind of tricky. Because Ford dropped the new price so significantly in 2025, it basically nuked the resale value of the 2023 and 2024 models. Owners who paid $100k for a 2024 model are, understandably, pretty upset.
If you're shopping used, you can find 2022 and 2023 models with 15,000 miles for anywhere from $72,000 to $78,000.
But wait.
Should you buy a used one to save $5,000? Maybe not. With a new 2026 starting at $79,995, you get the full factory warranty and the knowledge that the previous owner didn't spend every weekend burying it in a mud pit. The 2026 model also benefits from some of the small steering rack and software refinements Ford has made over the last few years.
The Total Cost of Owning This Beast
Asking how much is a Bronco Raptor isn't just about the monthly payment. This thing is expensive to keep on the road. It’s basically a box with the aerodynamic profile of a brick, powered by a 418-horsepower twin-turbo V6.
Gas is going to be your biggest recurring headache. You’re looking at an EPA-estimated 15 mpg in the city and maybe 16 on the highway if you have a very light foot. In the real world? Many owners report closer to 13 or 14 mpg. If you drive 12,000 miles a year, you’re looking at over $3,000 just in fuel, depending on premium gas prices in your area.
Then there’s insurance. Most companies categorize the Raptor as a high-performance vehicle. According to data from Edmunds and J.D. Power, you should budget between $1,400 and $1,800 a year for insurance, though that fluctuates wildly based on your zip code and driving record.
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Maintenance isn't exactly "cheap truck" territory either. Those 37-inch tires? A set of four will cost you about $1,600 to $2,000 when they wear out.
Negotiating the Deal
Are dealers still asking for "Market Adjustments"?
In some places, yeah. If you walk into a flashy dealership in Los Angeles or Miami, they might still try to tack on a $5,000 "convenience fee." But the days of $20,000 markups are mostly dead. In fact, many buyers on forums like Bronco6G are reporting getting Raptors at MSRP or even a couple thousand below if the unit has been sitting on the lot for more than 30 days.
If a dealer tells you they can't go below $95,000 for a standard Raptor, walk away. There are enough of these in the system now that you shouldn't have to pay a premium.
Actionable Next Steps for Buyers
If you're serious about putting one of these in your driveway, don't just look at your local dealer. Expand your search to a 200-mile radius. Use the Ford "Build & Price" tool to get your exact MSRP, then call around to see who is honoring that price without "pro-pack" add-ons like $900 window tint or $1,500 ceramic coating you didn't ask for.
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Check the build date on the door jamb of any unit you see on the lot. If it’s been sitting there for three months, you have all the leverage. Ask for the "invoice price" and see how close they’ll get. With the 2026 models rolling out, dealers are often eager to move the remaining 2025 inventory, which is identical in almost every way except for the year on the title.