You’ve seen it. That unmistakable metallic gold bottle, often surrounded by sparklers in a dark nightclub or clutched by a rapper in a music video. It’s "Ace of Spades," officially known as Armand de Brignac. But when you're staring at a wine list or browsing a high-end liquor store, the price tag can make your eyes water. So, how much is a bottle of ace of spades exactly?
Well, it’s complicated.
The price isn't a single number you can just look up on a sticker and expect to find everywhere. It fluctuates wildly depending on where you are, which "color" you're buying, and whether you're paying for the liquid or the "vibe." Honestly, the gap between retail and club pricing is massive. If you walk into a boutique shop in Manhattan, you might drop $300. If you’re at a table in Vegas, you’re looking at $1,000 or more. Easily.
The Standard Gold Brut: The Entry Point
The most common bottle is the Brut Gold. This is the flagship. If someone says they bought a bottle of Ace, they usually mean this one. In 2026, the retail price for a standard 750ml bottle of Armand de Brignac Brut Gold typically sits between $285 and $350.
Why the range? Taxes. Shipping. Local demand.
It’s a non-vintage blend, which in the wine world means they mix different years to get a consistent flavor profile. Jean-Jacques Cattier and his son Alexandre, the masterminds behind the juice in Chigny-les-Roses, use grapes from some of the most historic villages in Champagne, like Rilly-la-Montagne. You aren't just paying for the gold plating; you're paying for a product that consistently scores in the 90s with critics like Decanter or Wine Spectator.
But let’s be real. Nobody buys this just for the "notes of brioche." You buy it because it looks like a trophy.
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Beyond the Gold: Rosé, Blanc de Blancs, and the Rarity Tier
If you think $300 is steep, don't look at the rest of the lineup. The price climbs fast when the bottle color changes.
The Armand de Brignac Rosé—the pink bottle—usually retails for around $450 to $500. It’s more expensive because making high-end Rosé is a technical pain in the neck. They have to blend in a portion of still red wine, and the production volume is lower. Then you have the Blanc de Blancs (the silver bottle), made entirely from Chardonnay. That one will reliably set you back $650 to $800.
Then there are the "unicorns."
- Golfe-Humbert / Demi-Sec (Red Bottle): Usually around $400.
- Blanc de Noirs (Black Bottle): This is the holy grail. It’s made from 100% Pinot Noir. Only a few thousand bottles are released in each "assemblage." If you find one, expect to pay $800 to $1,200 at retail.
- The Midas: This is a 30-liter monster. It’s the size of 40 standard bottles. It weighs 100 pounds. These have sold for over $200,000 at high-end venues.
Why is it so expensive? The Jay-Z Factor
For a long time, the brand was just another high-end label from the Cattier family, who have been at this since 1763. Then came the 2006 "feud." Jay-Z (Shawn Carter) famously boycotted Cristal after a representative from that brand made some less-than-welcoming comments about the hip-hop community’s affinity for their wine.
Jay-Z pivoted. He featured a gold bottle of Armand de Brignac in the "Show Me What You Got" video. Sales exploded. By 2014, he bought the brand outright. In 2021, LVMH (the luxury powerhouse that owns Moët & Chandon and Dom Pérignon) bought a 50% stake.
When you ask how much is a bottle of ace of spades, you have to factor in that it is now a part of the LVMH luxury ecosystem. It competes with brands like Krug. The pricing is intentional. It’s "Veblen goods" logic: the higher the price, the more people want it because it signals status.
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Retail vs. Nightclub: The Great Markup
This is where things get painful for your wallet. If you are buying Ace of Spades at a club, throw the retail prices out the window.
Nightclubs make their money on "bottle service." You aren't just buying the champagne; you're buying the real estate of the booth, the security, the waitstaff, and the "parade" of lights that comes with it. In a mid-tier city, a bottle of Gold might be $800. In Miami, Vegas, or Ibiza? You’re looking at $1,200 to $1,500 for the exact same bottle you could buy at a liquor store for $300.
I’ve seen menus at "Marquee" or "LIV" where a Magnum (1.5L) of the Rosé is listed for $3,000. It sounds insane because it is. But in that environment, the price is the point.
Is it actually good champagne?
Expert opinion is actually surprisingly positive. A lot of "status" brands are just fancy packaging with mediocre liquid. Ace of Spades is different.
The Cattier family still handles the production. They use a traditional Coquart press, which is slow and gentle. They only use the first press of the juice (the cuvée). They also use a unique "liqueur de dosage" that is aged for a year in French oak barrels, which gives it a creamy, toasted flavor that most cheaper champagnes lack.
Is it "three times better" than a $60 bottle of Veuve Clicquot? From a purely chemical and taste-testing perspective, probably not. Diminishing returns hit hard in the wine world after the $100 mark. But compared to other prestige cuvées like Dom Pérignon P2 or Roederer Cristal, it holds its own. It’s rich. It’s complex. It has a very fine "mousse" (the bubbles aren't aggressive).
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Tips for Buying Without Getting Ripped Off
If you're dead set on owning a bottle, don't just walk into the first shop you see.
- Check Online Aggregators: Use sites like Wine-Searcher or Vivino. Prices for the Gold Brut can vary by $70 just between two shops on the same street.
- Avoid Duty-Free: Contrary to popular belief, airport duty-free shops often have higher prices for luxury goods like Ace of Spades because they know you’re a captive audience with "vacation brain."
- Look for "Collections": Sometimes you can find the "Trilogy" set—three small bottles (Gold, Rosé, Blanc de Blancs). While the price is high ($1,000+), the "price per milliliter" can occasionally be slightly better than buying individual specialized bottles.
- Verify the Packaging: Every authentic bottle comes in a lush, black lacquered wooden box with the pewter spade emblem. If someone tries to sell you a "naked" bottle for full price, walk away. The box is part of the resale and collector value.
Actionable Insights for the Aspiring Buyer
If you’re looking to buy a bottle of Ace of Spades today, here is the reality check you need.
First, decide on your venue. Buying for a home celebration? Stick to reputable online retailers like Total Wine or specialized boutiques to keep the price near that $300 floor. If you’re buying for a wedding, consider a Magnum. It’s twice the size, looks four times as impressive, and usually costs around $700 to $850, which is a "deal" compared to buying two separate bottles.
Second, check the "Assemblage" number. On the bottle or the paperwork, there’s often information about the blend. Newer releases (like A4 or A5) might have different flavor profiles based on the harvest years used.
Finally, don't throw the bottle away. Empty Ace of Spades bottles actually have a secondary market on sites like eBay. People buy them for DIY lamps or just to display on their bar carts. You can often recoup $30 to $50 just by selling the empty gold bottle and the wooden box. It’s a small way to offset the "luxury tax" you just paid.
Ultimately, the cost is what the market will bear. Whether it's $300 at a shop or $1,200 at a lounge, you're paying for a piece of cultural history that just happens to be filled with some of the best sparkling wine in France.