If you’ve spent any time on the internet over the last few years, you’ve probably seen her. Maybe she was the girl with the green tracksuit in a MrBeast video, or maybe she was the face of your favorite fitness brand. But honestly, most people know her for one thing: a massive, staggering amount of money.
How much does Camilla Araujo make? Well, it’s a number that makes most corporate CEOs look like they’re working for pocket change.
In early 2026, Camilla dropped a bombshell documentary titled Becoming Her. In it, she finally stopped the guessing game. She confirmed that over the last three years, she has raked in over $20 million.
Let that sink in for a second. Twenty. Million.
But here’s the kicker: just as she hit that peak, she quit. She walked away from the very platform that built that empire. It wasn’t because of a scandal. It wasn’t because she went broke—far from it. She just outgrew the box she was in.
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Where the Money Actually Came From
People love to speculate. They see a girl with 30 million followers and assume it’s all just "being famous." It’s not. It’s a business.
Camilla’s income hasn't been a single stream; it’s been a flood coming from three or four different directions at once.
- The OnlyFans Giant: This was the engine. Camilla admitted that the bulk of that $20 million came from her subscription page. At her peak, reports from outlets like Rolling Stone and Complex suggested she was pulling in upwards of **$1.5 million to $2 million every single month**.
- The "MrBeast" Catalyst: While she didn't win the $456,000 prize in the viral Squid Game recreation, she won the algorithm. That appearance turned her into "Player 067" and gave her the leverage to charge massive fees for brand deals.
- Social Media Ad Revenue: With a following that rivals small countries, her YouTube and TikTok views aren't just for ego. They’re for the bank. Her YouTube channel alone has been projected to earn anywhere from $4,000 to $70,000 a month depending on the season and the "virality" of her uploads.
- Brand Partnerships: You’ve likely seen her in high-fashion shoots or fitness gear. When you have 30 million eyes on you, a single Instagram post can easily command $20,000 to $50,000.
She basically mastered the art of "More views equals more money." It’s a simple formula, but doing it at her scale is incredibly rare.
The Strategy: Why She Makes More Than Other Influencers
Most influencers get stuck. They get a million followers, do a few "tummy tea" ads, and fade away. Camilla didn't do that. She treated her attention like a commodity.
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She grew up in a one-bedroom apartment with immigrant parents. She wasn't born with a silver spoon. Because of that, she worked multiple jobs—nightlife, corporate offices, you name it—before she ever hit it big. That hustle translated into how she managed her digital empire.
She didn't just post photos; she studied the mechanics of engagement. She knew that if she could stay relevant on TikTok and Instagram, she could funnel that "free" traffic into her paid platforms. It’s a classic sales funnel, just with a much more glamorous face.
Honestly, she’s been more of a marketing executive than a model. She even made headlines for offering $2 million to other creators just to influence how they handled their own public images. She’s playing a much bigger game than people realize.
The 2026 Pivot: From Content to Coaching?
So, if she was making millions, why stop?
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The documentary Becoming Her wasn't just a victory lap. It was a rebranding. Camilla said she left the adult content world because she "evolved." She’s now shifting into what she calls "something for the girls."
This has manifested as a social media mentorship program. She’s essentially selling the "Viral Content Formula" that made her wealthy. Some critics have called it a "pyramid scheme" or a "scam," with reports suggesting entry fees for her mentorship can reach as high as $5,000.
Whether you love her or hate her, you can't argue with the math. She retired her parents. She bought her first home. She built a $20 million safety net before she even turned 24.
What You Can Learn From Her Rise
You don't have to follow her exact path to learn from her business model. Camilla’s success boils down to three very specific things:
- Owning the Audience: She didn't rely on one app. She spread her 30 million followers across everything so no single algorithm change could kill her income.
- The Funnel Method: Use "top of funnel" content (like viral TikToks or YouTube cameos) to drive people to high-value "bottom of funnel" products.
- Knowing When to Pivot: She recognized that her brand had a ceiling. By quitting at the top, she preserved her "marketability" for mainstream entertainment or high-level business coaching in the future.
If you're looking to track her next move, keep an eye on her YouTube channel. The transition from "model" to "business mogul" is a path many have tried, but with $20 million in the bank, Camilla has a lot more room for trial and error than most.
If you want to understand the modern creator economy, look at how she transitioned her "Squid Game" fame into a permanent financial legacy. Study her "Becoming Her" documentary to see how she’s currently restructuring her brand to move away from subscription-based content and toward digital products and mentorship.