If you’ve spent more than five minutes on TikTok lately, you’ve probably seen it. The oversized fit. The pastel colors. That specific, slightly raised "puff" embroidery of a palm tree or a hibiscus flower. Pink Palm Puff has basically become the official uniform for Gen Alpha and Gen Z girls who want that specific "coastal granddaughter" or "preppy" vibe. But then you look at the price tag and realize it’s not exactly pocket change from a lemonade stand.
So, honestly, how much does a pink palm puff hoodie cost in 2026?
The short answer: A standard, authentic Pink Palm Puff hoodie costs exactly $89.00 USD. But that’s never the whole story, is it? Between shipping costs, the nightmare of "drops" selling out in seconds, and the absolute sea of fakes on Amazon, getting one of these for $89 is sometimes easier said than done. Let’s break down what you’re actually paying for and why the price rarely budges.
The Official Price Breakdown: What You’ll Pay at Checkout
When you go to the official website (which is pinkpalmpuff.com, and only that), the pricing is surprisingly consistent. Unlike some brands that have "pro" or "basic" tiers, Lily Balaisis—the teen founder who started this whole craze—has kept the pricing flat across almost every collection.
Current Retail Prices
- Classic Puff Hoodies: $89.00
- "Everything Comes in Waves" Collection: $89.00
- "Hawaii Hibiscus" Oversized Hoodies: $89.00
- "To Live For the Hope of it All" Series: $89.00
- Limited Edition Collaboration Hoodies: $89.00 - $100.00
You’ve also got to factor in the extras. Unless you’re hitting a specific promotion, shipping usually adds another $10 to $15 depending on where you live. If you’re outside the US or Canada (the brand is based in Toronto), customs fees can occasionally kick that total price well over the $100 mark.
It’s expensive. People know it’s expensive. In fact, that $89 price point is part of the brand’s "status symbol" DNA. It’s high enough to feel like a "luxury" item for a middle schooler, but just low enough that parents might actually cave for a birthday or a good report card.
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Why Does a Pink Palm Puff Hoodie Cost $89?
You might be wondering if a hoodie is really worth nearly a hundred bucks. Kinda. Sorta. It depends on what you value.
From a technical standpoint, these aren't your typical thin H&M hoodies. They use a heavy-weight fleece that’s designed to be "stiff" enough to hold that signature oversized shape. If the hoodie went limp, the aesthetic would be ruined. Then there’s the "puff" print. It’s a 3D embroidery technique that’s more expensive to produce than a standard screen print.
But let’s be real: you aren't just paying for cotton and thread. You’re paying for the scarcity.
Pink Palm Puff uses a "drop" model. They don’t just keep thousands of items in stock all year. They announce a date, the site goes live, and everything vanishes. When demand is higher than supply, the brand can maintain that $89 price point without ever having to run a "clearance" or "50% off" sale.
The "Scam" Economy: Cheap Dupes vs. Resale Prices
This is where things get messy. Because the $89 hoodies sell out so fast, two secondary markets have exploded.
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1. The Resale Market (Poshmark, Depop, eBay)
If you missed a drop and need that specific "Pink Opal" or "Mint Breeze" color, you’re going to pay a premium. On Poshmark, I’ve seen NWT (New With Tags) hoodies listed for $120 to $150. Sometimes, if a seller is just trying to clear out their closet, you can snag a used one for $65 or $70, but those are rare.
2. The "Dupe" Trap
If you see a "Pink Palm Puff" hoodie on Amazon, Temu, or TikTok Shop for $17 or $25, it is 100% a fake. Sites like Her Campus and various fashion bloggers have pointed out that these dupes often use stolen photos from Lily’s Instagram. When the actual product arrives, the "puff" is usually just a flat, cheap sticker, and the hoodie is thin enough to see through.
Pro tip: If the URL isn't exactly pinkpalmpuff.com, you’re likely looking at a scam site. Scammers love using names like pinkpalmpuff-sale.shop or officialpinkpalmpuff.com to trick people who are looking for a deal.
Is It Actually Worth the Money?
Honestly, "worth it" is subjective. If you're looking at it strictly as a piece of clothing, $89 for a polyester-blend hoodie (many reports suggest they use a heavy synthetic blend for that specific structure) is steep. You can get a high-quality, ethically made hoodie from other brands for $60.
However, Pink Palm Puff is a community brand. For the girls buying them, it’s about the "unboxing" experience—the branded dust bags, the tissue paper, and the feeling of finally owning something that’s constantly sold out.
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What most people get wrong
Most people think the brand is just "fast fashion," but it actually sits in a weird middle ground. While it uses social media hype like fast fashion, the production runs are smaller and the owner, Lily, is very vocal about the design process. It’s more like "influencer-led boutique" pricing.
How to Get One Without Getting Ripped Off
If you’re determined to get one, don't just go to the site and hope for the best. You’ll see "Sold Out" on every single page.
- Follow the Instagram: They announce drops about a week in advance.
- Set a Timer: Drops usually happen at a specific time (like 12:00 PM EST). If you aren't there at 12:01, you're probably not getting one.
- Check the "Last Chance" Section: Occasionally, a few random sizes from a previous drop will reappear if there were returns or cancelled orders.
- Buy the Set? Sometimes the sweatpants ($79) are easier to get than the hoodies, but most people really want the "Puff" on the back of the sweatshirt.
The price of a Pink Palm Puff hoodie isn't going down anytime soon. As long as the TikTok "Get Ready With Me" (GRWM) videos keep featuring them, that $89 price tag is here to stay.
If you're on a budget, your best bet is to wait for the hype to die down on specific colors and hawk-eye Depop for a used version. Just make sure to ask for a photo of the inner tag and the 3D embroidery to ensure you aren't paying $70 for a $10 knockoff from a third-party site.
To make sure you're getting the real deal, always check that the embroidery has a distinct "raised" feel and that the logo on the back matches the official font exactly—the fakes almost always get the spacing of the letters wrong.