Buying a Goyard bag isn't exactly like walking into a mall and grabbing a tote off a shelf. Honestly, it’s more like a secret handshake. The brand doesn’t have an online store, they don't do traditional ads, and if you want to know a price, you usually have to stand in a line outside a boutique or send a very polite email to a sales associate. It's a bit of a headache, but that’s exactly why people want them.
As we move through 2026, the question of how much do goyard bags cost has become even more complicated thanks to a series of stealthy price hikes that happened throughout late 2024 and mid-2025. If you’re budgeting based on a blog post from three years ago, you’re in for a rude awakening at the register.
The Real Price Tag: Breaking Down the Models
You’ve probably seen the Saint Louis everywhere. It’s the "entry-level" bag, if you can even call it that. But even the "basic" tote has seen its price creep up toward the two-thousand-dollar mark for the smallest size.
The Saint Louis Tote
This is the one that started the frenzy. It's unstructured, light as air, and comes with that little detachable pouch everyone loves.
- Saint Louis PM (Petit Modèle): Expect to pay around $1,890 to $1,950 in U.S. boutiques.
- Saint Louis GM (Grand Modèle): This larger version now sits around $2,080 to $2,500.
- The XXL Version: If you want the massive beach-ready size, you're looking at well over $2,700.
The Artois (The "Better" Saint Louis?)
Many people are actually pivoting to the Artois because it has things the Saint Louis doesn't: a zipper and reinforced leather corners. Because it uses more materials and offers more security, it costs more.
- Artois PM: Roughly $2,700.
- Artois MM: Usually around $2,980.
- Artois GM: This one will set you back about $3,250.
The Anjou (The Reversible Flex)
The Anjou is basically a Saint Louis that’s lined with leather. It’s reversible, so you can flip it inside out to show the solid leather side. It’s significantly heavier and feels way more "luxury" than the canvas-only bags.
- Anjou Mini: This tiny powerhouse is roughly $2,770.
- Anjou PM: Expect to pay about $3,180.
- Anjou MM: Generally priced at $3,590.
Why the Price Fluctuates So Much
The number on the tag isn't just about the bag. It’s about where you are standing and what color you're holding.
First off, the "Special Color" tax used to be a huge thing. For years, Goyard charged more for colors like pink, white, or sky blue than they did for the classic black and tan. While they’ve started to bridge that gap in some regions to streamline pricing, you might still find boutiques—especially in the resale market—where a "rare" color commands a 10% to 20% premium.
Then there’s the Paris vs. USA divide. It is a known "hack" among luxury shoppers that buying a Goyard in France is significantly cheaper. For example, a Saint Louis PM that costs $1,950 in New York might only be €1,450 (about $1,650) in Paris. When you add the VAT tax refund that tourists get, you can sometimes save $400 or $500 just by buying your bag while on vacation.
The Stealth Price Jumps of 2025
Why did the prices go up? It wasn't just corporate greed. In early 2025, new trade policies and a 10% tariff increase on certain imported goods hit the U.S. market hard. Brands like Goyard adjusted their retail prices almost immediately to protect their margins.
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Between February and May of 2025, we saw jumps of nearly 10.5% on the Saint Louis models. If you bought your bag in 2023, it’s likely worth more now than what you paid for it. That rarely happens with anything else you buy at a store.
The Resale Trap
You might think, "I'll just buy one used and save money."
Wrong.
Because Goyard is so hard to get—and because they don't sell online—the secondary market is wild. Sites like Fashionphile or The RealReal often list "like new" Saint Louis totes for more than the retail price. People pay a "convenience fee" to avoid the line at the boutique or to get a color that’s currently out of stock.
If you see a Goyard bag for $600 on a random website, it’s fake. Period. There is no such thing as a "Goyard outlet." The raw materials alone—the Goyardine canvas which is a mix of hemp, linen, and cotton—plus the hand-painted detailing, make it impossible to produce at a low cost.
Is It Actually Worth It?
Whether a bag is "worth it" is personal, but from a purely financial standpoint, Goyard holds its value better than almost any other brand except maybe Hermès.
- Durability: The canvas is surprisingly tough. It was originally designed for trunks, so it handles rain and coffee spills better than delicate lambskin.
- Exclusivity: Since you can't just click "buy now" on a website, the bag retains a level of mystery.
- Investment: If you buy a Saint Louis today for $1,900 and take care of it, you can likely sell it in three years for $1,700. That’s a "cost per wear" that’s actually pretty reasonable.
How to Get the Best Price
If you’re serious about adding one to your collection, don't just walk into the first store you see.
- Check the Exchange Rates: If the Dollar is strong against the Euro, wait for that trip to Europe. The savings are real.
- Email First: Use the Goyard website to find a boutique and email them. They won't always give you a full price list, but they will confirm if a specific model is in stock so you don't waste a trip.
- Skip the Personalization (For Now): Adding hand-painted initials can add $200 to $600 to the price. You can always bring the bag back later to have this done once your bank account has recovered from the initial purchase.
The world of Goyard is weird. It’s a brand that thrives on being difficult. But once you understand that the cost is a mix of heritage, global trade shifts, and pure demand, the price tag starts to make a little more sense.
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Actionable Next Steps
Before you head to a boutique or a resale site, your first move should be to determine your "Must-Have" vs. "Nice-to-Have" list. Prices vary wildly between the unstructured Saint Louis and the zippered Artois. If you need a bag for work, the Artois is worth the extra $800 for the zipper alone. If you're just looking for a light beach or errands tote, the Saint Louis is the classic choice. Once you've picked a model, verify the current Euro-to-USD exchange rate to see if it's worth booking a flight to Paris or sticking to a domestic boutique in cities like New York, Dallas, or Miami.