How Do You Make a Gamepass in Roblox and Actually Get Paid

You've built a decent game. People are playing it, which is awesome, but your Robux balance is sitting at a big fat zero. It’s frustrating. Honestly, the most common question I hear from new developers is how do you make a gamepass in Roblox without losing your mind in the Creator Dashboard? It’s not just about clicking buttons; it’s about making something players actually want to buy.

Let's get into it.

The Dashboard Run-Through

First off, you aren't doing this inside the Roblox player or even the Studio app itself. You need a browser. Open Chrome or whatever you use and head to the Create tab on the Roblox website. This is where most people get lost because Roblox updates their UI constantly.

Once you’re in the Creator Dashboard, find your "Experience." That's just Roblox-speak for your game. Click it. On the left-hand sidebar, you'll see a section called Associated Items. That is the magic folder where your badges, developer products, and—you guessed it—gamepasses live.

Click Passes. Then hit that big blue Create a Pass button.

The Image Problem

Roblox is picky about images. If you upload a screenshot of your cat, it might get flagged by the moderation bots. You need a clear, square image. 100x100 pixels is the minimum, but honestly, go higher so it doesn't look like pixelated mush on a 4K monitor. Upload your file, give it a name that isn't just "Test," and write a description that explains what the player gets.

If it's a "Gravity Coil," say it’s a Gravity Coil. Don't be vague.

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Setting the Price (And the 30% Tax)

Creating the pass is only half the battle. When you finish the initial setup, your pass is technically "Off Sale." It’s useless. You have to click on the pass you just made, go back to that left-hand menu, and select Sales.

Toggle the Item for Sale switch. Now comes the math.

Roblox takes a 30% cut. It’s a bit of a sting, but that's the "platform fee." If you list your pass for 100 Robux, you only see 70. If you want to pocket exactly 100, you have to do some quick math and list it for around 143. Most successful developers keep their entry-level passes between 15 and 99 Robux. Why? Because it’s an impulse buy.

Anything over 500 Robux needs to be a "Game Changer" item, like permanent double XP or a private VIP area.

Why Your Gamepass Isn't Doing Anything Yet

Here is the part most tutorials skip. Just because you made a pass in the dashboard doesn't mean it magically works in your game. You’ve basically created a receipt, but you haven't told your game what to give the person who holds that receipt.

You have to go into Roblox Studio.

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You’ll need a script that uses MarketplaceService. It sounds intimidating, but it’s basically just a gatekeeper script. It checks if a player owns the specific ID of your pass when they join. To find your ID, look at the URL of your gamepass in the browser. It’s that long string of numbers. Copy it. You'll need it for the code.

Scripting the Reward

If you’re giving a tool, you usually put that tool in ServerStorage. Your script then clones that tool into the player's Backpack if the UserOwnsGamePassAsync function returns true. If you don't do this, you're basically scamming your players—not intentionally, obviously—but they'll buy the pass and get nothing. That leads to bad ratings and reports.

Check your script twice. Then check it again.

Avoiding the "Pay-to-Win" Trap

Nobody likes a game where the only way to win is to open a wallet. It kills the player base. If you're wondering how do you make a gamepass in Roblox that actually lasts, look at games like Adopt Me! or Blox Fruits. They offer convenience, not just raw power.

Maybe it’s a faster walking speed. Maybe it’s a cool overhead title. Maybe it’s a skin that glows. These things don't break the game for everyone else, but they make the buyer feel special.

The Pending Robux Wait

Don't panic when someone buys your pass and your balance doesn't move. Roblox puts sales into a "Pending" state. This usually lasts anywhere from 3 to 7 days. They do this to prevent fraud and to make sure the person who bought it doesn't immediately charge back their credit card.

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You can track this in your Transactions tab. It’ll show up under "Pending Robux" in light grey text. It’s annoying, but it’s a universal part of the Roblox economy.

Technical Checklist for Success

• Verify your Image: Use a .jpg or .png. Keep it clean.
• Copy the ID: The ID is in the URL, not the name of the pass.
• Enable API Services: In Studio, go to Game Settings > Security and make sure "Allow Third Party Sales" and "Enable Studio Access to API Services" are toggled on if you're testing.
• Test in a Live Server: Sometimes scripts behave differently in the "Play" mode of Studio versus a real server. Use a secondary account or have a friend test it.

Making the Pass Visible

If you want people to actually see your pass, you should probably build a "Shop" UI inside your game. You use PromptGamePassPurchase to trigger the little window that pops up asking if they want to buy it. If you just leave the pass on your game's "Store" page on the website, about 90% of your players will never even know it exists. Most sales happen mid-game when someone sees a cool item and wants it right then and there.

Keep the UI simple. A big button with a clear icon works better than a wall of text every single time.

Final Steps to Take Now

Go to your Creator Dashboard right now and look at your "Associated Items." If you have zero passes, create one just to see how the interface feels. Use a placeholder image. Set the price to something high like 10,000 Robux so nobody accidentally buys a broken item while you're experimenting. Once you understand the workflow of "Dashboard Create -> Copy ID -> Studio Script," you've mastered the core of Roblox monetization.

Start small. A "Donation" pass is the easiest way to start. It requires zero scripting—just a way for fans to say thanks. Once that's live, move on to functional items like speed coils or special weapons. Just remember to respect your players' time and their Robux.

Next Steps for You

1. Log into the Roblox Creator Dashboard and navigate to your active Experience.
2. Create a "Test Pass" with a temporary image to generate a Gamepass ID.
3. Open Roblox Studio, create a Script in ServerScriptService, and practice using MarketplaceService to detect that specific ID.