If you’re hunting for the hollister stock ticker symbol to grab some shares before the next mall rush, I’ve got some bad news. You can't find it. Not because the company is failing—far from it—but because "Hollister" doesn't actually exist as an independent public company.
It’s a brand. A massive, surf-vibe, California-dreaming brand. But at the end of the day, it's a subsidiary.
Whenever you see those lit-up storefronts with the seagull logo, you’re looking at the crown jewel of Abercrombie & Fitch Co. That’s the real player here. If you want to put your money behind Hollister, you have to look for the ticker symbol ANF. That's the one traded on the New York Stock Exchange (NYSE).
The ANF Connection: Why Hollister is Carrying the Team
Honestly, it’s a bit of a weird dynamic. For years, Abercrombie was the big brother and Hollister was the "approachable" spin-off. Now? The roles have flipped in some surprising ways.
In late 2025 and heading into early 2026, Hollister has been the primary engine keeping the parent company's stock price afloat. While the flagship Abercrombie brand has struggled with identity shifts and European market sluggishness, Hollister just keeps printing money. In the third quarter of fiscal 2025, Hollister saw its tenth consecutive quarter of comparable sales growth. We’re talking 15% growth in an era where most mall brands are just trying to keep the lights on.
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Because of this, when investors talk about the hollister stock ticker symbol, they are really analyzing the health of ANF through the lens of Hollister’s teenagers-and-twentysomethings demographic.
What’s Happening with ANF Right Now?
The market is a fickle beast. Just this January—specifically around January 12, 2026—the stock took a massive hit. It tumbled about 17% in a single day.
Why? Did kids stop wearing the hoodies? No.
The company actually reported record sales through the 2025 holiday season. But Wall Street is obsessed with "guidance." Abercrombie & Fitch Co. narrowed its sales growth forecast from a range of 6–7% down to "at least 6%." To a normal person, that sounds fine. To a trader, it looked like a reason to sell off.
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Currently, as of mid-January 2026, the stock is hovering around the $104 mark.
It’s a wild ride considering that just a year ago, the 52-week low was down near $65. If you’d bought then, you’d still be up significantly, even with the recent "January dip." Analysts are split. UBS is still banging the drum with a "Buy" rating and a price target of $160, while others like JPMorgan are playing it safe with a "Neutral" stance and a target closer to $109.
Common Confusion: Are There Other Hollisters?
Don't accidentally buy the wrong thing. Seriously.
If you type "Hollister" into a brokerage app, you might see HOLL. That is Hollister Biosciences Inc., a company involved in the cannabis space. It has absolutely zero connection to the clothes you buy at the mall.
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There is also a Hollister Limited based in the UK and a Hollister Incorporated out of Illinois that makes medical supplies (catheters, ostomy bags, that sort of thing). Those are private companies. You can't buy them on the open market, and they definitely won't help you capitalize on the latest denim trends.
The Financial Snapshot (January 2026)
- Parent Company: Abercrombie & Fitch Co.
- Actual Ticker: ANF (NYSE)
- Current Price: ~$104.13
- Market Cap: Roughly $4.7 billion
- P/E Ratio: Around 9.8 (which is actually pretty cheap compared to the rest of the retail industry average of 16)
Is the Hollister Brand Still a Good Bet?
Look, retail is brutal. But Hollister has done something most brands fail at: they stayed relevant to Gen Z without losing the "cool" factor. They’ve leaned heavily into social media influencers and modernized their stores to feel less like dark, cologne-soaked caves and more like bright, open boutiques.
The main risk right now isn't the brand itself; it's the macro economy. With inflation concerns and a "cautious consumer" (as the CEOs like to say in earnings calls), people are being pickier with their spending.
If you're looking for the hollister stock ticker symbol because you believe in the brand's turnaround, you are essentially betting that Hollister can continue to carry the weight of the less-stable Abercrombie and Gilly Hicks brands.
Actionable Next Steps for Investors
- Stop searching for a Hollister-specific ticker. It doesn't exist. Add ANF to your watchlist instead.
- Check the P/E ratio. At under 10x earnings, the stock is technically "on sale" compared to its peers, but that’s only a deal if you believe the holiday sales growth wasn't a fluke.
- Watch the March earnings report. The company usually drops its final fiscal year wrap-up in March. That will be the real test of whether the January sell-off was an overreaction or a warning sign.
- Verify your brokerage entry. Make sure you aren't accidentally buying HOLL (the biosciences company) unless you specifically want to pivot into the cannabis industry.
Retail stocks like this one live and die by the back-to-school and holiday seasons. Right now, the data shows Hollister is the MVP of the Abercrombie & Fitch family, making ANF the only way to play that hand.