You've seen the ads. They're everywhere—sleek, minimalist bottles in muted pastels or deep forest greens, looking more like high-end skincare than something you’d find in a dusty pharmacy aisle. Hims and Hers vitamins have basically rebranded the entire concept of the daily multivitamin for a generation that values aesthetics as much as efficacy. But honestly, behind that "Instagrammable" packaging, does the science actually hold up, or are you just paying for a very pretty bottle of expensive pee? It's a fair question because the supplement industry is notoriously under-regulated, and Hims & Hers (Hims, Inc.) has grown into a multi-billion dollar telehealth giant by selling a specific kind of lifestyle.
The truth is a bit more nuanced than a simple "yes" or "no."
Most people think a vitamin is just a vitamin. If it has Vitamin C and some Zinc, it’s good, right? Not exactly. Hims and Hers vitamins are formulated with very specific demographic gaps in mind, targeting things like hair health, libido, and stress management rather than just "general wellness." This isn't your grandma’s Centrum. They are tapping into the "telehealth-meets-wellness" trend where convenience is king. You don’t have to go to a doctor; you just click a few buttons and a subscription arrives at your door.
The Reality of Hims and Hers Vitamins and Daily Nutrition
Let's talk about what's actually inside these things. If you look at the Hims Morning Glow Vitamin Bar or their standard Men’s Multivitamin gummies, you’ll find a fairly standard array of B12, D3, and Biotin. Biotin is the big one here. It’s the darling of the hair-growth world. However, if you talk to a dermatologist like Dr. Shani Francis or experts at the American Academy of Dermatology, they’ll tell you that unless you are actually deficient in Biotin, taking extra won't suddenly turn your hair into a lion’s mane.
It's a supplement. Not a miracle.
For the "Hers" side of the brand, the focus shifts. The Hers Multivitamin usually leans heavily into Vitamin B12, Folate, and Vitamin D. Why? Because these are the things women are statistically more likely to lack, especially those on hormonal birth control or with restrictive diets. The Hers Libido Gummies (which they call "Desire") use Saffron extract. Now, Saffron is interesting. There is some legitimate, peer-reviewed research suggesting it can help with sexual dysfunction, particularly for those on SSRIs, but it’s not a "female Viagra." It’s subtle. It's about mood.
Why the Gummy Format Matters (And Why It Doesn't)
Most Hims and Hers vitamins come as gummies. People love them because they taste like candy. It’s easy to remember to take a gummy. But there is a trade-off. Gummies often have lower bioavailability for certain minerals like iron or calcium because those ingredients taste metallic and are hard to mask with fruit flavors.
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Also, sugar.
If you’re taking three different types of Hims and Hers vitamins—a multi, a sleep gummy, and a hair supplement—you’re essentially eating a small handful of gummy bears every morning. It’s not a dealbreaker for most, but it’s something to keep in mind if you’re strictly monitoring glucose or dental health.
Beyond the Basics: Biotin and the "Hair Health" Obsession
The core of the Hims & Hers brand was built on hair loss and sexual health. Their vitamins reflect that. The Hims Biotin Gummies are a bestseller, providing 2,500mcg of Biotin per serving. That is a massive dose—about 8,333% of your daily value. Is that dangerous? Generally, no, because Biotin is water-soluble. You just pee out what you don't use.
However, there is a catch that most people ignore. High doses of Biotin can mess with lab results. The FDA issued a safety communication warning that Biotin can significantly interfere with certain blood tests, including those for troponin (a marker used to diagnose heart attacks) and thyroid hormone levels. If you are taking Hims and Hers vitamins and you have a blood draw coming up, you must tell your doctor. Or better yet, stop taking them 72 hours before the needle hits your arm.
What about the "Mental Health" supplements?
Hims and Hers have branched out into "Mind" supplements, often featuring L-Theanine and Ashwagandha. These are adaptogens. Ashwagandha, specifically the KSM-66 extract often used in high-quality supplements, has some solid backing for reducing cortisol. It's one of the few herbal supplements where the "hype" actually matches the clinical data to an extent. But again, these aren't a replacement for therapy or prescribed medication. They are "stackable" wellness tools.
The Subscription Model: Convenience vs. Cost
Let's be real. Part of why you buy Hims and Hers vitamins is because you don't want to think about it. The subscription model is brilliant business. It ensures you never run out, but it also makes it very easy to keep paying for something you might not strictly need.
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Compare the price:
- A bottle of generic store-brand multivitamins might cost you $10 for a 90-day supply.
- Hims or Hers vitamins can run you $20 to $30 for a 30-day supply.
You are paying for the brand, the delivery, and the formulation. For some, the $20 "tax" on convenience is worth it because it actually ensures they take their vitamins. If a $10 bottle sits in your cabinet unopened for a year, it's a waste of $10. If a $30 bottle gets eaten because it tastes like a raspberry and looks cool on your nightstand, is that better? Maybe.
Comparing Hims and Hers to Competitors like Ritual or Care/of
If you’re looking at Hims and Hers vitamins, you’ve probably also seen Ritual or Care/of. Ritual focuses on "traceability"—telling you exactly which farm in Italy their Vitamin K2 came from. Care/of focuses on "personalization," giving you a little plastic pack with your name on it.
Hims and Hers are different. They are "lifestyle" oriented. They aren't trying to be the most "medical" or the most "personalized." They are trying to be the most "integrated." They want you to buy your vitamins, your hair loss spray, your acne cream, and your birth control all from the same portal. It's a one-stop shop for the "optimized self."
The Regulatory Gap
It is vital to remember that the FDA does not "approve" dietary supplements for safety or effectiveness before they hit the market. They only step in if people start getting sick. Hims & Hers is a reputable company that uses third-party testing to ensure their labels are accurate, which is better than many "Amazon-only" brands. But don't mistake a fancy website for a medical prescription.
Is it Worth It for You?
Whether Hims and Hers vitamins are "worth it" depends entirely on your current health status. If you eat a perfectly balanced diet of leafy greens, lean proteins, and diverse fruits, you probably don't need these. Most of us don't eat like that. We eat on the go. We're stressed. We're staring at screens 12 hours a day.
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In that context, a supplement can fill the gaps.
If you're noticing thinning hair, the Biotin and Zinc in the Hims/Hers formulas might provide the building blocks your body needs to maintain what you have. If you're constantly fatigued, the B-vitamins might give you a slight edge. Just don't expect it to fix a fundamentally broken lifestyle. You can't out-supplement a lack of sleep and a high-stress environment.
Actionable Steps for Choosing the Right Supplement
Stop blindly buying bottles. If you want to actually get results from Hims and Hers vitamins—or any supplement—you need a strategy.
- Get a Blood Panel First: Ask your doctor for a "well-woman" or "well-man" checkup including Vitamin D, B12, and Iron levels. Don't guess. If your Vitamin D is fine, taking more won't help you feel "better."
- Audit Your Routine: Are you already taking a multivitamin? Don't double up. Many people take a "Hair, Skin, and Nails" gummy on top of a "Multi," not realizing they are megadosing on things like Vitamin A, which can actually be toxic in very high amounts over time.
- Check for Interactions: If you are on blood thinners, certain vitamins (like Vitamin K) can interfere with your medication. Hims and Hers vitamins are "natural," but "natural" doesn't mean "inert."
- Give it 90 Days: Supplements are not Ibuprofen. You won't feel a difference in 20 minutes. Your hair cycle takes months. Your red blood cells take about 120 days to turn over. If you start a Hims or Hers regimen, commit to three months before deciding if it works.
- Watch the Sugar: If you are pre-diabetic or following a strict Keto diet, look for their non-gummy options or check the carb count. Those two gummies a day add up over a month.
- Read the Lab Reports: Look for "COA" (Certificate of Analysis) information if you're curious about purity. While Hims & Hers are generally transparent, it's good practice for any brand you put in your body.
Vitamins are a tool. Hims and Hers have made that tool much easier to access and much more pleasant to use. Just make sure you're using it because your body actually needs the support, not just because the bottle looks good in your bathroom mirror.
Log into your account and check the specific ingredient labels against your most recent physical. If there’s a gap, these supplements are a convenient way to bridge it. If not, you might just be buying the most expensive candy on the market. Either way, stay informed and don't let the marketing do the thinking for you.