You’ve seen them everywhere. Those foam-soled, ultra-light loafers that look like a slipper but act like a shoe. Honestly, Hey Dudes have become the unofficial uniform of suburban Saturdays and beach vacations alike. But if you’re waiting for the Hey Dude Black Friday deals to refresh your closet, you need to be careful. Every year, the internet gets flooded with "clearance" sites that look identical to the official brand page but are actually just high-end phishing operations designed to steal your credit card info.
The real deals are coming. They always do.
Typically, the sweet spot for a pair of Wendys or Walys is around twenty-five to thirty bucks. If you're paying fifty, you missed the window. I’ve tracked these price cycles for three years now, and the pattern is predictable, though the inventory moves fast.
The Reality of Hey Dude Black Friday Discounts
Most people think they have to wait until Friday morning. Wrong. The brand usually kicks off their "Cyber Week" early, often the Monday before Thanksgiving. In 2024 and 2025, we saw the deepest discounts hit right around 12:00 AM EST on Friday, but the best colors—the classic nutrals and the limited-run patterns—sell out in the first six hours.
📖 Related: What Does a Stoner Mean? Why the Answer Is Changing in 2026
You'll see a lot of "Buy One, Get One" promos. These are great, but only if you actually need two pairs. If you just want one, look toward retailers like Amazon, Zappos, and Rack Room Shoes. Often, these third-party sellers will undercut the official Hey Dude site by a few dollars just to win the "Buy Box" on Google Shopping. It’s a price war. You win.
Why the $20 Deal is Usually a Red Flag
Let's talk about the scams. They're everywhere on Facebook and Instagram ads right now. If you see an ad claiming "Hey Dude Warehouse Closing Sale: All Shoes $19.99," close the tab. Seriously. Hey Dude (which is owned by Crocs, Inc.) does not do $20 flat-rate warehouse clearances.
Real sales look more like 30% to 50% off MSRP. Since a standard pair of Walys retails for about $60, a legitimate Black Friday price is going to hover between $30 and $42. Anything lower than $25 from a website you’ve never heard of is almost certainly a scam. Stick to the big names or the official site.
👉 See also: Am I Gay Buzzfeed Quizzes and the Quest for Identity Online
Where to Find the Best Inventory
Inventory is the real struggle. It’s one thing to find a deal; it’s another to find a deal in a Size 10 Men's in a color that doesn't look like a neon highlighter exploded.
- Amazon: They usually have the most stock, but the pricing is "dynamic." This means the price might change four times in one day based on how many people are clicking.
- Scheels and REI: People forget these stores. Because they aren't "discount hubs," they often have the higher-end leather versions or the "H2O" water-resistant models in stock when everyone else is sold out.
- The Official Site: This is where you go for the "Black Friday Exclusives." They often drop specific holiday patterns that you can't get at a department store.
The sizing is also famously weird. Since they don't do half sizes, most experts recommend sizing down if you're in between. For example, if you're a 10.5, buy the 10. They stretch. If you buy the 11, you'll be flopping around like you're wearing flippers by Christmas.
Tracking the Price Drop
Don't just trust the "was/is" price on the tag. Retailers are notorious for raising the "original" price in October just to make the Black Friday discount look steeper. Use a price tracker. Tools like CamelCamelCamel (for Amazon) or Honey can show you the 120-day price history. If the shoe was $35 in September, don't celebrate a $40 "Black Friday Deal."
✨ Don't miss: Easy recipes dinner for two: Why you are probably overcomplicating date night
The real winners are the people who look for the "Last Season" section on the Hey Dude website. During Black Friday, they often stack the site-wide discount on top of already-marked-down clearance items. That is the only time you might actually see a pair for $22 legitimately.
Material Matters: Canvas vs. Sox
Not all Dudes are created equal. The "Sox" material is stretchier and more breathable, making it a favorite for people with wider feet. The canvas models are more durable but have zero "give." If you're shopping the Hey Dude Black Friday sales for someone else, the "Wally Sox" is the safest bet because the stretch makes the sizing more forgiving.
Also, keep an eye on the "Eco" lines. Crocs has been pushing more sustainable materials into the Hey Dude lineup, and these often get deeper discounts because they're trying to prove the market for "green" foam shoes.
What to Do Right Now
If you want to maximize your savings, do not wait until the actual Friday. By then, the "Average Joe" has already picked over the bones of the inventory.
- Create an account now. Go to the official site and pre-load your shipping and billing info. When the clock strikes midnight and the server starts lagging because 50,000 people are trying to buy shoes, you want to be able to check out in two clicks.
- Join the loyalty program. It’s free. Usually, members get "Early Access" 24 to 48 hours before the general public. That’s when the rare colors are still available.
- Check the "Work" line. Hey Dude recently launched shoes with more slip-resistant outsoles. These are rarely on sale during the year but almost always included in the Black Friday umbrella. If you're on your feet all day, these are the ones to hunt for.
Black Friday isn't just a day anymore; it's a marathon of inventory management. Be fast, be skeptical of "too good to be true" prices, and always check the return policy. Some "Final Sale" items during the holidays cannot be returned, which is a nightmare if you get the sizing wrong. Stick to the plan, ignore the $19.99 scam ads, and you'll end up with the most comfortable shoes you've ever owned for a fraction of the cost.