Heidi Klum just doesn’t stop. While most people are barely recovering from their New Year’s resolutions, the 52-year-old supermodel is out here dominating the 2026 media cycle like she’s still in her Victoria's Secret prime. Honestly, it’s kinda wild to watch. From the high-stakes glitz of the FIFA World Cup draw to the ever-present (and occasionally controversial) Intimissimi campaigns, the "Heidi Klum new ad" search trend isn't just about one commercial—it's about a full-on brand takeover.
She's making us all look a bit lazy, right?
The World Cup "Moment" and That Crimson Lingerie
If you’ve been on social media lately, you probably saw the literal "red hot" buzz surrounding the 2026 World Cup draw in Washington, D.C. Heidi was tapped to co-host the event, marking a 20-year full circle moment from when she did the same in Leipzig back in 2005. But before she even stepped onto the stage at the Kennedy Center, she dropped a new ad for Intimissimi’s "Christmas Collection" that basically set Instagram on fire.
The campaign features Heidi in vibrant red lace, leaning into what she calls her favorite color for the holiday season. It’s a bold move, strategically timed to coincide with her hosting duties for the men’s FIFA World Cup draw. Most stars would pick one "lane" for the week, but Heidi decided to be a global sports anchor and a lingerie mogul simultaneously.
The contrast is fascinating. On one hand, you have her standing next to sports legends like Rio Ferdinand and Tom Brady, and on the other, you have her modeling "barely-there" looks for millions of followers. It’s a masterclass in staying relevant across totally different demographics.
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That Swarovski "Snow Angel" Look in Venice Beach
Then there’s the Germany’s Next Top Model (GNTM) 2026 filming. Heidi was recently spotted on the Venice Beach shoreline, and the photos are… well, they’re a lot. She was filming the milestone 20th season of the show, wearing a bespoke "Snow Angel" outfit designed by her long-time friend Julien Macdonald.
Imagine this:
- A plunging metallic white bodysuit that goes all the way to her navel.
- A sheer, stretch-mesh maxi dress covered in thousands of Swarovski crystals.
- A massive, oversized white feather coat trailing through the California sand.
It wasn’t just a "shoot"; it was a full-scale production. The sun was setting, the crystals were catching every bit of light, and Heidi was orchestrating a high-stakes swimwear challenge for her contestants. It’s basically an ad for her own longevity. She isn’t just judging the models; she’s showing them she can still out-sparkle them without trying.
The Intimissimi Controversy: Leni and the Backlash
We can't talk about a Heidi Klum new ad without mentioning her daughter, Leni. The duo has been the face of Intimissimi for a few seasons now, and the 2025-2026 "Basic Collection" rollout hasn't been without its critics. The ads feature the mother-daughter pair in minimalist silk and microfiber sets—think clean, comfy, and very Italian.
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The internet, as it usually does, has thoughts. Some people find the mother-daughter lingerie shoots "strange" or "ick," while others see it as a beautiful celebration of two generations of empowered women.
Heidi’s take? She’s mostly ignoring the noise. In a recent chat with PEOPLE, she mentioned that she views these campaigns as "art" and a way to inspire creativity. Leni has been even more blunt, telling reporters that she doesn't even read the comments, especially the ones in German since she doesn't understand half of them anyway.
There’s something kinda refreshing about their "we don't care" attitude. They're making $40 million a year (reportedly) while the rest of us argue about whether a silk slip is "appropriate" for a family photo.
Aigner and the Mid-2026 Long Game
While the lingerie ads get the most clicks, her partnership with the Munich-based luxury brand Aigner is actually one of her most sophisticated "new" plays. Shot by her frequent collaborator Rankin, the Fall/Winter 2025 and Spring 2026 campaigns show a different side of Heidi.
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Instead of the "bombshell" persona, these ads focus on "unapologetic elegance." We're talking structured leather bags like the classic Cybill Bag in rich tones like burgundy, espresso, and cognac. It’s a very "Quiet Luxury" vibe that proves she can pivot from being the "Queen of Halloween" to a refined European fashion icon in a heartbeat.
The Aigner deal is set to run through mid-2026, so expect to see her face on high-end billboards for a while.
What Most People Get Wrong About the "Heidi Formula"
People often think Heidi’s success is just about "looking good" in a bikini. That’s a huge oversimplification. If you look at her 2026 trajectory, it’s about diversification.
She isn't just a model; she’s a producer, a host, and a brand architect. She knows exactly when to drop a provocative lingerie ad (right before a global soccer event) and when to lean into her "mentor" role on GNTM. She’s also a massive planner—she already told PEOPLE she knows what her 2026 Halloween costume is, even though 2025 just ended. That level of foresight is why she’s still getting the biggest ad contracts in the business at 52.
Actionable Insights: How to Keep Up
If you're following Heidi's career or looking for the latest styles she's endorsing, here is what you actually need to know to stay ahead of the trends:
- Watch the GNTM Season 20 Premiere: This is where the big "Snow Angel" Swarovski look will actually debut in video form. It's set to be the most expensive-looking season yet.
- Check the "Basic Collection" for Comfort: If you actually want to buy what she’s selling, the Intimissimi silk and microfiber pieces are the ones getting the best reviews for actual wearability, not just photoshoots.
- Keep an Eye on the 2026 World Cup Socials: Heidi is the unofficial face of the tournament's glam side. Her behind-the-scenes content often features "unfiltered" looks at the outfits she wears for these massive global stages.
- Don't Overlook Aigner: For those wanting a more mature, "investment piece" wardrobe, her leather bag collaborations are actually higher quality than the fast-fashion stuff most influencers push.
Heidi Klum’s 2026 is already booked solid. Whether she’s in a Swarovski mesh dress on a beach or hosting a soccer draw in D.C., she’s proving that the "moment" belongs to whoever is willing to work the hardest for it. Honestly, she’s just getting started.