You probably didn't have "Guy Fieri becomes a beauty influencer" on your 2025 bingo card. Honestly, most people didn't. But in a move that felt like a fever dream born in a commercial kitchen, the Mayor of Flavortown actually dropped a lip product.
It happened. It was real. And it was weirdly successful.
If you’ve been scouring the internet trying to find guy fieri lip gloss, you’re actually looking for a very specific, lightning-in-a-bottle moment from July 2025. It wasn't a permanent line of cosmetics, and no, it didn't smell like pulled pork or brisket.
The Flavortown Collab: What Most People Get Wrong
First things first: it wasn't technically a "lip gloss." It was a limited-edition shade of the Revlon Super Lustrous Glass Shine Balm.
Why did this happen? It was a perfect storm of calendar coincidences. In 2025, National Lipstick Day and National Chicken Wing Day both fell on July 29th. Revlon saw the opportunity and basically said, "Hold my hot sauce." They reached out to Guy, and the result was the "Flavortown" shade.
Most people assume this was a gag gift or a joke product. It wasn't. Revlon used their actual, high-end balm formula—the one that went viral on TikTok for being a dupe for much more expensive luxury brands.
The Shade, the Scent, and the Stickers
If you were expecting a neon yellow or a flame-patterned goop, you’d be disappointed. The color was actually a wearable, sheer coral-red. It was specifically color-matched to Guy Fieri's "O.G. Buffalo Wing Sauce."
Surprisingly, the scent was vanilla.
Yeah, vanilla.
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Revlon probably realized that while people love the idea of Guy Fieri, nobody actually wants their face to smell like vinegar and cayenne pepper all day.
- The Price: It retailed for $10.49.
- The Vibe: It came with a tiny sheet of stickers so you could "pimp your ride" (the tube).
- The Launch: It was a "Buy with Prime" exclusive on Revlon’s site, meaning it was gone before most people even knew it existed.
Why Guy Fieri Lip Gloss Actually Makes Sense
It sounds like a total "jump the shark" moment for both brands, right? But look at the business side. Revlon was trying to claw back cultural relevance with younger Gen Z buyers who love "ironic" consumption.
Guy Fieri, meanwhile, is the king of brand expansion. The man has cigars, tequila, jewelry, and more restaurants than most people have shoes. A lip balm is just another piece of the Flavortown empire.
Guy told People magazine during the launch that he never thought he’d be talking about lipstick, but he loved the "authenticity" of the color match. He even filmed the promo at his ranch in California, tossing the lipsticks in a bowl like they were chicken wings.
The "Glass Shine" Hype
The reason the guy fieri lip gloss (or balm, if we're being pedantic) sold out so fast wasn't just the Guy Fieri name. The base product—the Glass Shine Balm—has a cult following.
It’s formulated with:
- Hyaluronic Acid (for hydration)
- Aloe (to soothe)
- Rose Quartz (for... vibes, mostly)
It’s known for having a buttery, non-sticky feel. In a world where most celebrity makeup feels like a cash grab, using a high-quality existing formula was a smart move. It meant that even if you bought it as a joke, you actually ended up with a decent product in your purse.
Can You Still Buy It?
Short answer: Not from a regular store.
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This was a "drop" culture event. It was available from July 23rd to July 29th, 2025. Once it was gone, it was gone.
If you’re desperate for that specific "wing sauce" glow, you have to hit the resale market. You can occasionally find them on eBay or Mercari, but be prepared to pay a "collector’s premium." Is it worth $50 for a tube of Revlon balm just because it says Flavortown? That’s between you and your bank account.
Realistic Alternatives
If you missed the boat, don't worry. You can get the same look without the eBay markup.
The "Flavortown" shade was basically a bright, warm coral with a glossy finish. If you buy the standard Revlon Super Lustrous Glass Shine Balm in shades like "Glaring Coral" or "Fire & Ice," you’re getting 95% of the way there. You just won't have the stickers of flames and sunglasses.
Actionable Steps for the Flavortown Fan
If you're looking to capture the Guy Fieri aesthetic or find this specific product, here is what you need to do:
- Check Resale Sites Carefully: Look for "Revlon Flavortown" or "Guy Fieri Revlon" on eBay. Make sure the seal is intact. Lip products have a shelf life, and you don't want a 3-year-old balm that’s been sitting in someone’s hot mailbox.
- DIY the Aesthetic: Buy a standard coral lip balm and grab some "hot rod" or flame stickers from a craft store. It’s exactly what Revlon did, just for a fraction of the price.
- Watch for Future Drops: Revlon’s Chief Digital Marketing Officer, Kelly Solomon, hinted that these "cultural intersection" drops are the new strategy. Guy isn't the only unexpected icon they're looking at.
- Sign Up for "Buy with Prime" Alerts: Since this was a Prime-exclusive DTC (Direct-to-Consumer) launch, being in that ecosystem is the only way to get a head start on the next weird collab.
The guy fieri lip gloss phenomenon was a weird, bright spot in beauty marketing. It proved that you don't need a supermodel to sell a lip product—sometimes, you just need a guy with a bowling shirt and a dream of a perfectly glazed wing.