If you were anywhere near a screen in October 2017, you probably remember the ice. Not just the kind Gucci Mane usually raps about, but actual, literal mountains of diamonds and Swarovski crystals. Honestly, it was a lot. But that was the whole point of Gucci Mane and Keyshia Ka'oir The Mane Event, a wedding so massive it needed its own 10-part BET special just to contain the ego and the elegance.
It wasn’t just a ceremony. It was a cultural pivot point. For years, the "ride or die" narrative had followed Keyshia while Gucci was away. When he finally came home, lean and focused, the wedding felt like the ultimate payoff. People tuned in not just for the drama, but to see if two people could actually pull off a $1.7 million "I do" without the whole thing collapsing under its own weight.
The 1017 Legend and the $75,000 Cake
Timing is everything. Gucci Mane, born Radric Davis, has always been obsessed with the number 1017—a nod to his grandfather’s old address in Alabama. So, naturally, the wedding happened on October 17, 2017. They even aimed for a 10:17 AM start time, though in the world of celebrity logistics, "on time" is a loose concept.
The venue? The Four Seasons in Miami. It was a sea of white. Literally. If you weren't wearing white, you weren't getting past the velvet ropes. This wasn't some casual suggestion; it was a mandate.
But let’s talk about that cake.
👉 See also: Jaden Newman Leaked OnlyFans: What Most People Get Wrong
You’ve probably seen the photos. It was 10 feet tall. It required a literal sword—not a cake knife, a sword—to cut. Created by Edda’s Cake Designs, the thing was dripping in 2,500 Swarovski crystals and featured 8,000 handmade sugar flowers. It cost $75,000. For context, that’s more than the median household income in the U.S. just for flour, sugar, and some very expensive rocks. It took three months of planning and three days of baking to bring that beast to life.
Behind the Scenes of the BET Special
While the wedding itself was a one-night extravaganza, Gucci Mane and Keyshia Ka'oir The Mane Event was actually a 10-episode docuseries. It followed the chaos of planning a wedding where "enough" is never actually enough.
The series pulled back the curtain on Keyshia’s business empire. While Gucci was away, she wasn't just waiting; she was building Ka'oir Cosmetics and Ka'oir Fitness. The show highlighted that dynamic—she wasn't just the "rapper's wife," she was the CEO of the household and the brand.
The Guest List and the Vibe
The white carpet was a who's who of 2017 hip-hop royalty.
✨ Don't miss: The Fifth Wheel Kim Kardashian: What Really Happened with the Netflix Comedy
- Diddy showed up (fitting, since he basically invented the all-white party).
- Rick Ross was there looking like a boss.
- 2 Chainz, Big Sean, and Jhené Aiko made appearances.
- Even Lil Yachty showed up, bringing his mom as his date.
The air was thick with the scent of expensive cologne and the sound of Bruno Mars’ "That’s What I Like" as Gucci walked down the aisle. It was flashy, sure, but there was an underlying sense of "we made it."
The Dress(es) and the Jewelry
Keyshia didn't just wear a dress; she wore a statement. Her main ceremony gown was a custom, long-sleeved Charbel Zoe creation. It was curve-hugging and completely encrusted in crystals. She topped it off with a diamond headpiece that made her look like a literal ice queen. Later, for the reception, she swapped into a fringe gown by Yousef Aljasmi—another designer famous for dressing Beyoncé and the Kardashians.
Gucci didn't slouch either. He wore a custom white tuxedo by Hideoki Bespoke, paired with Christian Louboutin shoes. His bowtie was made of diamonds. Every time the camera flashed, someone was probably blinded.
Why We Are Still Talking About It
There’s a lot of debate about the "ride or die" trope. Some people see Keyshia as the ultimate partner who stayed down through the prison sentence and the struggles. Others think it sets an unrealistic or even "harmful" standard for women. But regardless of where you land on the ethics of the relationship, the wedding was a masterclass in branding.
🔗 Read more: Erik Menendez Height: What Most People Get Wrong
It turned a private union into a public event that boosted BET's ratings and solidified "The Wopsters" as a power couple. They leveraged their personal life to create a content machine.
What You Can Learn from The Mane Event
If you're looking at this as more than just celebrity gossip, there are some actual takeaways:
- Brand Consistency: Gucci and Keyshia didn't just pick a theme; they lived it. From the 1017 date to the all-white dress code, everything reinforced their brand.
- Investment in Quality: They didn't go cheap on the vendors. Whether it was Kathy Romero handling the planning or Edda Martinez on the cake, they hired experts.
- Media Leverage: They didn't just pay for a wedding; they got BET to pay for a large chunk of it by turning it into a television event.
Moving Forward
If you’re planning your own event—maybe one without a $75,000 cake—the lesson here is about vision. Gucci Mane and Keyshia Ka'oir The Mane Event worked because they knew exactly what they wanted the world to see. They controlled the narrative from the first episode to the final "I do."
To replicate even a fraction of that success in your own branding or events, start by defining your "non-negotiables." For Gucci, it was the 1017 timing. For Keyshia, it was the diamond-level glamour. Once you have those pillars, everything else—even the sword for the cake—falls into place.
Study the way they used the 10-episode format to build anticipation. If you’re launching a project, don't just drop it. Build a story around it. Show the struggle, the planning, and then finally, the celebration. That’s how you turn a moment into a "Mane Event."
Check the BET+ archives or YouTube highlights to see the specific vendor credits if you're looking for that level of Miami luxury for your own planning.