Walk into any high-end wedding in the CSRA and you can usually tell within ten seconds if it's a "Greg Boulus" wedding. It’s a vibe. It's the way a tent feels less like a temporary structure and more like a permanent, lush conservatory. Greg Boulus Augusta GA isn’t just a name on a business license; for over twenty-five years, it’s been the gold standard for Southern elegance.
People talk. In a city like Augusta, reputation is everything. Greg has built his on a foundation of "timelessness," a word that gets thrown around a lot in the design world but is actually hard to pull off. It’s about making sure a photo from 2004 looks just as sophisticated today as a wedding from last weekend.
The Charleston Street Connection
You can’t talk about Greg Boulus without mentioning Charleston Street. This is where it all started. Established back in 1996, Charleston Street became the go-to spot for fine floral design and high-end home accents. If you needed a Michael Aram piece or some Match Italian Pewter for a wedding registry, you went to Highland Avenue.
Greg’s background is rooted in the dirt—literally. He started with flowers. This matters because floral design is the architecture of an event. It’s not just about putting roses in a vase. It’s about scale. It’s about how a massive hanging wreath in the rotunda of the Old Medical College can completely shift the energy of a room.
The transition from a florist to a full-scale event planner was natural. It’s a common evolution for the greats. You start by providing the flowers, then the bride asks for advice on the linens, and before you know it, you're designing the entire custom bar and choosing the Chinoiserie wallpaper.
What Greg Boulus Augusta GA Actually Does Differently
Most planners just follow a checklist. They book the DJ, they check the catering menu, they make sure the cake arrives on time. Greg Boulus Events operates a bit differently. Honestly, it's more about "sensory management" than just planning.
The Floor Plan Obsession
Greg is known for being a bit of a stickler for floor plans. Most people think a floor plan is just where the tables go. Wrong. For the Boulus team, the floor plan is about guest flow.
- Will people get stuck at the bar?
- Is the band in a spot where the sound will drown out dinner conversation?
- Can we put the ceremony in a spot that’s usually reserved for the reception just to shake things up?
They often flip traditional venues on their heads. If a venue in Augusta has been used a thousand times, Greg’s challenge is to make it feel like a brand-new space. This might mean flooring an entire ballroom or building a custom stage that looks like it’s been there forever.
Lighting as a Secret Weapon
If you’ve ever been to an event that felt "off" but you couldn't put your finger on why, it was probably the lighting. Greg leans heavily into mood lighting. We're talking lanterns, votives, tapered candles in candelabras, and bistro strings. He’s gone on record saying that lighting can transform a "dark, cavernous space" into something warm and inviting instantly. It’s the difference between a high school gym and a fairytale.
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Southern Traditions (With a Twist)
Being in Augusta, there’s a certain expectation for Southern tradition. You’ve got the groom’s cakes—often themed around golf or fishing—and the classic garden ceremonies. But Greg has a knack for making these traditions feel less like a "costume" and more like a genuine reflection of the couple. He once helped a California-born team member understand that "Southern" isn't just a style; it's an approach to hospitality.
More Than Just Weddings
While the weddings get the most Instagram love, the corporate side is a massive part of the Greg Boulus Augusta GA legacy. Especially during Masters Week.
When the world descends on Augusta for the tournament, the pressure is on. Corporate clients and international visitors expect a level of service that matches the prestige of the Green Jacket. Greg’s team handles hospitality and production for these high-stakes events, often working with the same vendors for twenty years. That kind of longevity is rare. It means you know exactly who to call when a tent needs to be cooled in 90-degree humidity or when a specific vintage of wine needs to be sourced by tomorrow morning.
A Legacy of Taste
The Boulus name is deeply woven into the fabric of Augusta. Beyond the business, the family is a fixture in the community. Sadly, the community recently mourned the loss of Gregory Scot Boulus, Jr. in 2025. It was a moment that showed just how much the family means to the city, with tributes pouring in that spoke to the same "old soul" and "exceptional taste" that defines the Boulus brand.
It’s this deep connection to the city—the people, the venues, and the history—that makes the business what it is. It’s not a corporate firm based out of Atlanta trying to "do" Augusta. It is Augusta.
Planning Tips From the Expert
If you’re looking to capture some of that Greg Boulus magic for your own event, here are the core principles the team usually emphasizes:
- Vary the Seating: Don't just do rounds of ten. Mix in estate seating, bar-height tables, and soft lounge furniture. It makes people move and talk.
- Elevate the Basics: If you have a limited budget, spend it on the things people touch and see up close. High-quality linens and real glassware make a bigger impact than a fancy centerpiece on a cheap table.
- Create a Cohesive Thread: Pick a motif or a color and weave it through everything—from the save-the-date to the napkins. It shouldn't be "matchy-matchy," but it should feel like it all belongs in the same story.
- The "Welcome" Factor: Make sure guests have a drink or a small bite the second they walk in. It sets the tone that they are being taken care of.
Actionable Next Steps
If you are planning an event in the Southeast, especially in the Augusta or South Carolina area, your first move should be a consultation. The Greg Boulus Events studio is located at 449 Highland Avenue, inside Charleston Street.
- Visit the Shop: Go to Charleston Street to see the aesthetic in person. It’s the best way to see if their "timeless" style aligns with your vision.
- Book Early: For Masters Week or peak wedding season (Spring and Fall), these dates go years in advance.
- Define Your Vision: Before meeting, have a general sense of your budget and "must-haves." The team excels at taking a rough idea and turning it into a cohesive vision board.
- Inquire About Customization: They offer everything from full-service planning to simple floral and rental coordination. You don't always need the "whole works" to get that professional touch.
Ultimately, Greg Boulus has stayed at the top because he understands that an event is more than a party. It's a memory that needs to be built with precision. Whether it's a small cocktail gathering at The Partridge Inn or a 500-person blowout at the Augusta Country Club, the goal is always the same: make it look effortless, even when you know it was anything but.