If you’ve spent more than five minutes on golf YouTube recently, you’ve seen the tall, lean guy with the impossibly smooth tempo and a personality that feels like a warm cup of coffee. That’s Grant Horvat. Honestly, it’s wild how fast he’s gone from "the guy who joined Garrett Clark’s videos" to a genuine power player in the golf world who turns down PGA Tour invites just because they won't let him film.
Most people recognize him from his time with the mega-group Good Good, but the real story of Grant Horvat is much more interesting than just being a former member of a "golf boy band." He’s a guy who bet on himself when he was already at the top, and in 2026, that bet has clearly paid off in ways most creators only dream of.
The Michigan Roots and That "Swing Nerd" Reputation
Grant wasn’t some overnight TikTok sensation. He’s a stick. Born August 24, 1998, in Grosse Ile, Michigan, he basically grew up with a club in his hand, largely thanks to his dad, Steve Horvat. Steve wasn't just a casual weekend warrior; he was a pro who played on the PGA Tour of Australasia. You can see that pedigree every time Grant swings a club. It’s technical, it’s fluid, and it’s arguably the most "pro-looking" swing in the entire YouTube space.
He played college golf at Palm Beach Atlantic University, a Division II school in Florida. While he was there, he wasn’t just coasting. He made the SSC Commissioner’s Honor Roll four times and finished his senior year with a T-7 finish at the SSC Tournament.
The guy has game. Like, real game. He’s competed in several Minor League Golf Tour events and even won the PGA Tour Creator Classic 2 in early 2025 at TPC Sawgrass, taking down guys like George Bryan in a playoff. When you see him standing next to a pro like Tommy Fleetwood or Jason Day, he doesn't look out of place.
Why Did Grant Horvat Really Leave Good Good?
This is the question that set the internet on fire back in late 2022. For those who weren't following closely, Good Good was (and is) the gold standard for golf collectives. Grant was a massive part of their "golden era." Then, suddenly, he was out.
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The rumors were everywhere. Was it a money dispute? Did they hate each other?
The truth is probably a lot less dramatic but more business-savvy. Grant has hinted that it came down to creative freedom and ownership. When you're in a big group, you're a piece of a puzzle. You have to film what the group wants, when they want, and you're often tied to the group's sponsors.
There’s a lot of speculation that the Callaway deal was a sticking point. Good Good signed a massive equipment deal with Callaway, but Grant eventually signed with TaylorMade. By leaving, he wasn't just "quitting a job"—he was becoming his own boss. He wanted to make long-form, cinematic golf content that focused more on the game and less on the "frat house" chaos that sometimes defines group channels.
Turning Down the PGA Tour: The 2025/2026 Power Move
This is where the story gets modern. In 2025, after winning the Creator Classic, the PGA Tour offered him a sponsor’s exemption to play in a real-deal tournament.
He said no.
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Think about that for a second. Every kid who grows up playing golf dreams of that invite. But Grant turned it down because the PGA Tour wouldn't allow his camera crew to film the rounds for his YouTube channel. To Grant, his audience—which is now over 1.6 million strong—is more important than a one-off chance to miss a cut in a pro event.
He did it again with an invite to the Reno–Tahoe Open. It’s a fascinating shift in the sports landscape. He’s basically saying, "I am the media outlet. If I can't bring my fans along for the ride, the invite isn't worth it." It’s a ballsy move that shows exactly where the power lies in 2026.
The Business of Being Grant Horvat
Grant isn't just a guy with a camera and a nice swing anymore; he’s an entrepreneur. If you’re looking at his "net worth" or how he actually makes money, it’s not just AdSense.
- Takomo Golf Ownership: In 2025, Grant became a partial owner of Takomo Golf. This was huge. Instead of just getting paid to say "buy these irons," he actually owns a piece of the company.
- TaylorMade Partnership: He’s one of the few creators who has a direct, high-level deal with a major OEM.
- Primo Apparel: He’s been a long-time face of the brand, even launching his own collections.
- The Cinematic Style: His videos aren't just "vlogs." They are 45 to 60-minute matches that feel like high-end TV productions.
He’s built a brand on being the "nice guy of golf." He doesn't swear, he’s incredibly respectful to his opponents, and he makes the game look attainable yet aspirational.
What’s in the Bag? (The 2026 Setup)
If you're wondering what he’s actually hitting these days, he’s got a bit of a mixed bag due to his various deals.
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He typically games a TaylorMade Qi35 driver and fairway woods, but he sticks with his Takomo 201 irons (since he owns the company, it makes sense). For the flat stick, he’s been spotted using an L.A.B. Golf Oz.1 Broomstick, which is a polarizing choice for some purists but clearly works for his game.
What Most People Get Wrong About Him
People think Grant is "boring" because he isn't screaming at the camera or throwing clubs. But if you watch his matches with guys like Micah Morris or Bryson DeChambeau, you see a quiet intensity. He’s a clinical golfer.
He’s also deeply religious and family-oriented. He married his wife, Suncica, in late 2022 (right around the time he left Good Good). A lot of his decision to go solo was about being able to stay in Florida near his family rather than constantly traveling to Texas for group shoots.
Actionable Takeaways from Grant’s Journey
Grant’s rise isn't just about golf; it’s a blueprint for the modern creator economy. Here is how you can apply his "slow and steady" approach to your own interests:
- Prioritize Ownership Over Influence: Don't just take the sponsorship check. Look for equity or ways to build your own brand. Grant’s move to Takomo is the future.
- Know Your Value: If a massive organization (like the PGA Tour) offers you a seat at the table but wants you to compromise your core business (filming for your audience), have the guts to say no.
- Master the "Boring" Basics: Grant’s success is built on a foundation of being an elite golfer. No amount of editing can fake a 68 at Sawgrass. Whatever your "swing" is, make it technically sound first.
- Find Your Niche Tone: In a world of loud creators, being the "polite, technical expert" allowed him to stand out. You don't have to be the loudest person in the room to be the most successful.
Grant Horvat has proven that you can leave the "cool kids' table" and build your own mansion right next door. Whether he eventually takes that PGA Tour invite or stays the King of YouTube Golf, he’s already changed the way we look at the sport.
Next Steps for Your Own Game:
If you want to emulate Grant's success on the course, start by filming your own swing in normal speed (not slow-mo) to check your balance. He swears by a 75% tempo drill to find that "effortless power" everyone keeps asking him about in the comments. Grab a tripod, hit the range, and stop trying to swing like a long-drive pro—swing like a "swing nerd" instead.