Gracie Abrams is basically the reason everyone is wearing hair bows and oversized blazers right now. It’s a fact. If you’ve scrolled through TikTok or walked through lower Manhattan lately, you’ve seen the "Gracie effect" in full swing. It’s this weirdly perfect mix of bedroom-pop vulnerability and high-fashion luxury that feels totally attainable even when she’s wearing Chanel.
Honestly, her style evolution has been wild to watch. She went from posting videos in her childhood bedroom wearing baggy hoodies to becoming a literal Chanel ambassador. But even with the designer upgrades, she hasn’t lost that "I just threw this on" energy that fans obsess over.
The Formula Behind Gracie Abrams Street Style
Most people think her look is just about being "coquette," but that’s a bit of a reach. It’s deeper than that. Gracie’s daily uniform is actually built on a very specific contrast: pairing something super feminine—like a ruffled Dôen blouse or a lace-trimmed tank—with something almost "ugly" or masculine.
Think big, baggy jeans. Specifically, she's been spotted all over NYC in low-rise, loose-fitting denim (brands like Levi’s and AGOLDE are her go-tos) paired with slim-profile sneakers. While everyone was wearing chunky "dad shoes" for years, Gracie moved the needle back toward the Puma Speedcat and classic Adidas Originals. In late 2025, she was seen in New York wearing brown suede Pumas with jeans so long they barely showed the almond toe of the shoe. It’s effortless. It’s messy. It works.
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- The "High-Low" Contrast: She’ll take a $5,000 Chanel suede bag and pair it with a $70 pair of Gap trousers.
- The Hair Bow: It started as a "cottagecore" thing with paisley bandanas and morphed into silk ribbons that define her "The Secret of Us" era.
- Menswear Energy: She’s known for oversized blazers and even wore a cream Celine tuxedo to the Billboard Women in Music event.
Why those gray trousers are everywhere
Earlier this year, Gracie was seen at a Chanel dinner in West Hollywood wearing gray pleated trousers from their S/S 26 collection. Suddenly, every fashion editor was calling them the "anti-trend" pant. Why? Because they aren't black. They’re softer. They go with everything. She styled hers with a brown leather belt and pointed heels, proving that "street style" doesn't always mean sneakers.
If you're trying to replicate this, look for "The Effortless Pant" from Aritzia or the "Mason" from Reformation. It’s about that specific slouchy, tailored look that says "I have a meeting at 2:00 PM but I might also go buy a baguette and a bouquet of flowers first."
From Bedroom Pop to Brand Ambassador
The shift in Gracie Abrams street style happened right around the time she started opening for Taylor Swift on the Eras Tour. Before that, her vibe was very "LA girl who likes vintage." Now? She’s the face of Hourglass Cosmetics and a major player for Chanel.
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Her makeup is a huge part of the "street" look. It’s never heavy. She told The Zoe Report that she uses the Vanish Airbrush Concealer (shade: Creme) because she doesn't want to "cover up" who she is. This "no-makeup makeup" is the anchor for her street style. If the skin looks real and the hair is a little bit frizzy or tucked behind the ears with sunglasses, the outfit can be as expensive as she wants, and it still feels grounded.
The "Coquette-Grunge" Paradox
There’s this interesting tension in how she dresses. On one hand, you have the white tiered mini dresses (like the one she wore at a F/W25 show) that look like something a "cool-girl bride" would wear to an afterparty. On the other hand, she’s often in heavy black boots or baggy black jeans with graphic tees that say things like "Bans off our bodies."
She’s not afraid of being political with her clothes. At the Austin City Limits Festival, she famously paired those baggy jeans with a bucket hat featuring pro-choice messaging. It’s a reminder that street style for her isn’t just an aesthetic; it’s an extension of her songwriting. Confessional, raw, and sometimes a little bit edgy.
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How to Get the Look Without a Chanel Budget
You don't need a label to pull this off. You just need to understand the silhouettes. Gracie loves a slim-fitted long sleeve shirt paired with a wide-leg trouser. It’s about the balance of tight on top and loose on the bottom.
- Invest in the "Base": Get a pair of high-quality, mid-wash baggy jeans.
- The "Gracie" Top: Look for boat-neck tees or anything with a bit of lace or ruffles.
- The Shoe Swap: Ditch the platform sneakers. Go for something flat and low-profile. If you can’t find Pumas, a simple pair of Converse high-tops works just as well.
- The Accessory: A simple ribbon from a craft store tied around a ponytail or a blunt bob. It costs two dollars but adds that "intentional" feel to a messy outfit.
Real Talk: Is it "Nepo Baby" Style?
People love to point out that Gracie’s dad is J.J. Abrams, suggesting her access to fashion is just a byproduct of her background. And yeah, she’s acknowledged that privilege. But you can't buy "cool." Plenty of people have money and still look like they’re wearing a costume. Gracie’s street style works because it feels lived-in. When she wears a Thom Browne dress, she’s usually wearing it with a smirk or a messy bun that makes it feel like hers, not the brand's.
The Actionable Takeaway
If you want to master Gracie Abrams street style, stop trying to make everything match perfectly. The goal is "intuitive" dressing. Start by taking your most feminine item—maybe a slip dress or a floral top—and wearing it with the most "masculine" shoes you own. Don't overthink the hair. Add a bow if you're feeling fancy, but keep the makeup minimal.
Focus on the three-color rule: keep your palette to three neutral tones (like navy, cream, and black) to keep the "baggy" look from feeling sloppy. Most importantly, remember that her style is a "second skin." If you don't feel like yourself in it, it won't look like Gracie. It'll just look like a costume.