Honestly, if you follow the news, you’ve probably heard some version of the story: Donald Trump Jr. has his own gun company. It sounds like a simple headline. But like most things involving the Trump family and the "parallel economy," the reality is a lot more tangled than just a guy selling rifles out of a storefront.
The company everyone is talking about is GrabAGun.
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It isn't a manufacturer in the traditional sense—you won't find a factory in Florida with "Trump" stamped on the side of a receiver. Instead, it's a massive digital marketplace. Think of it as the "Amazon of Guns." Don Jr. isn't just a fan; he’s a board member, a shareholder, and the guy who literally rang the opening bell at the New York Stock Exchange when they went public in July 2025.
It’s a fascinating, weird, and somewhat volatile business play.
The Ticker is Literally PEW
You can't make this up. When GrabAGun went public through a merger with Omeed Malik’s SPAC (Colombier Acquisition Corp. II), they chose the stock ticker PEW. It was a wink and a nod to the Second Amendment community, and for a hot second, it looked like a financial juggernaut.
The "Donald Trump Jr gun company" label stuck because he’s been the face of the marketing blitz. He’s out there telling people that the "woke" corporate world is trying to de-bank gun owners and cancel the industry. GrabAGun is his answer to that.
But the stock market is a cold, hard place.
After debuting on July 16, 2025, the stock did exactly what a lot of these "anti-woke" SPACs do. It spiked, then it cratered. Within two weeks, the price had plummeted over 70%. It went from a celebratory atmosphere at the NYSE to a "market meltdown" headline faster than a sub-compact 9mm can cycle a round.
Despite the stock price carnage, the business itself is actually moving units.
In late 2025, while the rest of the gun industry was seeing a bit of a slump, GrabAGun reported a 10% revenue increase. They’re hitting $22.3 million in a single quarter. They aren't just selling to the "old guard" of hunters either. Their growth is coming from mobile transactions—younger buyers and women who want to buy a Glock or a Sig Sauer from their phone without feeling judged by a big-box retailer.
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Who Else is in the Room?
It’s not just Don Jr. and some tech guys. The board of directors looks like a "who’s who" of the modern firearms world.
- Colion Noir: The high-profile firearms influencer and former NRA commentator.
- Chris Cox: The former chief lobbyist for the NRA.
- Blake Masters: The former Arizona Senate candidate.
- Omeed Malik: The financier behind 1789 Capital who is basically the architect of this entire "parallel economy" ecosystem.
They are leaning hard into a "Shoot Now, Pay Later" model, partnered with a company called Credova (another firm where Don Jr. has a seat). It's a controversial move. Critics say it encourages debt for deadly weapons, but the company argues it’s just giving people the same financing options they’d get for a laptop or a couch.
Beyond the Marketplace: Field Ethos and Brand Deals
If you’re looking for where Don Jr. actually "makes" things, you have to look at Field Ethos. This is his lifestyle and media brand. It’s less about the transaction and more about the "vibe"—safaris, whiskey, overlanding, and gear reviews.
But even without a manufacturing plant, his influence on what guns people buy is massive. Take the Sig Sauer "Freedom" series. In late 2025, Sig Sauer released a limited edition line of pistols to benefit Turning Point USA. GrabAGun was the primary platform for these. Don Jr. used his massive social media reach to move those units, basically acting as a high-powered "influencer-in-chief" for the brand.
The Conflict of Interest Question
It’s the elephant in the room. As of January 2026, his father is back in the White House.
Government watchdog groups like CREW have pointed out that companies Don Jr. joins—like GrabAGun or the drone maker Unusual Machines—tend to see some interesting "coincidences." For instance, Unusual Machines landed a major US Army contract shortly after he joined their advisory board.
With GrabAGun, the "benefit" isn't necessarily a government contract. It’s the regulatory environment. When the SEC is run by people who attend your private club launch parties—like Paul Atkins—the scrutiny on things like SPAC mergers and "Shoot Now, Pay Later" financing tends to soften.
What This Means for You
If you're an investor, a gun owner, or just a casual observer of the "Trump Jr gun company" phenomenon, here is the bottom line:
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- The Stock is a Rollercoaster: PEW is volatile. It’s driven more by political sentiment and "meme" energy than traditional retail fundamentals.
- The Goal is a Parallel Economy: This isn't just about selling guns. It's about building a financial system—payments, banking, and retail—that is immune to "de-banking" by major institutions.
- Demographics are Shifting: They are successfully reaching Gen Z and Millennial buyers who don't want to step foot in a dusty, old-school gun shop.
If you’re planning to buy from or invest in this space, your next steps are simple. First, look past the "Trump" branding and check the actual quarterly filings if you're playing the market. Second, if you're a consumer, compare the pricing on GrabAGun against legacy sites like Brownells or MidwayUSA. The "Amazon of Guns" title only matters if the shipping is actually faster and the prices are actually lower.
The era of the "political brand" in the firearms industry isn't just coming; it’s already here and it’s trading on the New York Stock Exchange.