Honestly, if you looked at General Motors a couple of years ago, you probably saw a dinosaur trying to dance. It was messy. But looking at the general motors stock price today per share, things feel... different. As of the market close on Friday, January 16, 2026, GM was sitting at $80.81. That’s a long way from the days when it traded like a stagnant utility company.
The stock has had a wild ride lately. Just in the last year, it’s up over 57%. You’ve got people like Mary Barra and CFO Paul Jacobson out there telling anyone who will listen that 2026 is going to be even bigger than 2025. And for once, the math actually backs them up.
The Reality of the General Motors Stock Price Today Per Share
Let’s get into the weeds for a second. The stock opened Friday at $81.00 and hit a high of $81.64 before settling down slightly. If you’re tracking the 52-week range, we are basically knocking on the door of the $85.18 peak.
Why the sudden surge?
It’s not just about selling cars. It’s about how many shares they’ve removed from the market. GM has been on an absolute tear with stock buybacks. Since late 2023, they’ve pumped about $16 billion into buying back their own shares. By the end of Q3 2025, they had 954 million shares outstanding—that’s a 15% drop in a single year.
When there are fewer shares, each one you own becomes more valuable. It’s basic supply and demand, but they’re playing the game better than almost any other legacy automaker right now.
💡 You might also like: Class A Berkshire Hathaway Stock Price: Why $740,000 Is Only Half the Story
What Wall Street is Saying
Analysts aren't exactly shy about this one. We’ve seen a wave of target price hikes just in the last week.
- Goldman Sachs (Mark Delaney) reiterated a Buy with a target of $98.00.
- Citigroup (Michael Ward) boosted theirs from $86 to **$98.00**.
- Mizuho is even more bullish, throwing out a $100.00 price target.
But it’s not all sunshine. HSBC’s Wesley Brooks is a bit more cautious, holding at a $75.00 target. They're worried about the macro environment—basically, if the economy hits a wall, people stop buying $70,000 trucks. And GM lives and breathes on those trucks.
The Big Pivot: Beyond the "EV or Bust" Mentality
There was a moment in late 2025 where everyone thought the EV dream was dead. GM even took a massive $6 billion to $7 billion charge to write down some of its underperforming electric assets.
They basically admitted, "Hey, we moved too fast."
But instead of quitting, they pivoted. Now, they’re doing this "demand-responsive" thing. If people want gas-chugging Suburbans, they build them. If they want the Equinox EV (which is actually the best-selling non-Tesla EV right now), they build those too.
📖 Related: Getting a music business degree online: What most people get wrong about the industry
They’re currently the #2 EV seller in the U.S., which is kind of wild when you think about how much everyone was rooting for the startups like Rivian and Lucid. It turns out, having massive factories and a century of supply chain experience actually helps when you're trying to scale.
The Software Secret
Here is the thing nobody really talks about at the dinner table: OnStar and software.
GM is now pulling in roughly $2 billion a year from software services. We’re talking about Super Cruise, which now has over 500,000 users, and a new partnership to bring Google Gemini’s AI into the dashboard this year.
They aren't just selling you a piece of metal anymore; they’re selling you a subscription. Investors love recurring revenue because it’s "sticky." It doesn't disappear just because someone decides to keep their car for an extra year.
Is GM Still Undervalued?
Even with the general motors stock price today per share hovering near $81, a lot of experts think it’s cheap.
The price-to-earnings (P/E) ratio is sitting around 16.26. For comparison, the broader auto industry average is usually higher, and compared to the tech-heavy valuations of pure EV plays, GM looks like a bargain-bin find. Simply Wall St recently ran a discounted cash flow (DCF) analysis suggesting the "fair value" is actually closer to $96.94.
👉 See also: We Are Legal Revolution: Why the Status Quo is Finally Breaking
If you believe that, the stock is still about 16% undervalued.
Upcoming Catalysts to Watch
The next big date on the calendar is January 27, 2026. That’s when the Q4 2025 earnings report drops.
Expectations are high. They beat the pants off estimates last quarter, reporting an EPS of $2.80 when the market only expected $2.32. If they pull another rabbit out of the hat with their 2026 guidance, that $85 resistance level might vanish in a heartbeat.
Actionable Insights for Investors
If you're looking at GM as a potential move, keep these specific factors on your radar:
- Watch the Buyback Pace: If the company continues to aggressively retire shares, the EPS will naturally climb even if sales stay flat. This is the "hidden" engine behind the price growth.
- Monitor the 8-10% Margin Target: Mary Barra wants North American margins back in this range. They were at 6.2% in late 2025. If they hit 8%, the stock likely reprices higher.
- Dividend vs. Growth: Don’t buy this for the dividend. At $0.15 a quarter, the yield is under 1%. You’re buying this for the capital appreciation and the software transition.
- The $85 Ceiling: Technically, $85.18 is the 52-week high. Breaking through that with high volume would be a massive bullish signal for the rest of the year.
The automotive world is shifting from "who can build the most EVs" to "who can actually make money while building cars." Right now, GM is proving they can do both, and the general motors stock price today per share is finally starting to reflect that reality.
Next Steps for Your Portfolio:
- Check the official GM Investor Relations page on the morning of January 27 for the live earnings call.
- Compare GM’s forward P/E against Ford (F) and Stellantis (STLA) to see if the valuation gap is widening or closing.
- Keep an eye on the Cadillac Escalade IQ launch—it’s the "halo" vehicle that will prove if GM can command luxury EV prices.