If you’ve spent any time on the "business" side of Instagram or YouTube over the last few years, you’ve seen them. Gary Brecka, the human biologist with the intense eyes and the "Superhuman Protocol," and Grant Cardone, the high-energy real estate mogul who wants everyone to 10X their life. For a while, they were inseparable. They were the faces of 10X Health System, a brand promising to optimize your blood, your genes, and your bank account.
Then, things got weird.
By late 2024, the bromance didn't just fizzle out; it exploded. We’re talking $100 million lawsuits, accusations of "side hustles," and a messy public fallout involving their families. It's the kind of corporate drama that usually stays in the boardroom, but when you have millions of followers, it plays out in the captions.
What Really Happened with the Gary Brecka and Grant Cardone Partnership?
The honeymoon started back in September 2021. Cardone Ventures, led by Grant and Brandon Dawson, acquired Brecka’s existing health company, Streamline Medical Group. They rebranded it as 10X Health System. It was a perfect marriage on paper. Grant provided the massive audience and the "10X" brand power, while Gary provided the "expert" persona and the biological biohacking protocols.
For a couple of years, they were printing money. People were dropping $600 on blood tests and over $100,000 on light beds. But behind the scenes, the relationship was rotting.
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The breaking point came in November 2024. Grant Cardone and Brandon Dawson fired Gary Brecka from 10X Health.
Cardone’s side claims Brecka was "siphoning" business. They alleged he was funneling 10X Health clients to a separate company run by his daughter, Madison Brecka. They even accused him of building a "side hustle" empire worth $13 million while he was still supposed to be dedicated to 10X.
Brecka, obviously, has a very different version of the story.
The $100 Million Defamation Battle
It didn't stop at a simple firing. Gary Brecka and his wife, Sage Workinger, fired back with a massive $100 million defamation lawsuit against Elena Cardone (Grant’s wife).
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Why Elena? Because of an Instagram post.
She shared a clip of Gary with Sean "Diddy" Combs—who was a former client of 10X Health—right around the time Combs was facing serious legal charges. Elena’s caption? A simple, "boy bye!"
Brecka’s legal team argued this was a calculated smear campaign. They claimed the Cardones were trying to link Gary to the Diddy scandal to destroy his reputation. It’s pretty wild how a two-word Instagram caption can lead to a nine-figure lawsuit.
The Lawsuit Lightning Round
- December 26, 2024: Brecka and Workinger file state lawsuits for defamation and breach of contract.
- December 26, 2024: Cardone Ventures files a federal lawsuit against Brecka for trademark infringement and unfair competition.
- March 17, 2025: Cardone files another state lawsuit, calling Brecka a "Rule Brecka" and accusing him of massive fraud.
- April 2025: Both parties finally reach an "amicable settlement" on the federal case, though state battles linger.
Why the Gary Brecka Grant Cardone Split Matters to You
If you were a fan of 10X Health, you're probably wondering who to trust. Honestly, the split highlights a major issue in the "longevity" space: the line between science and sales.
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Gary Brecka often calls himself a human biologist, but it’s important to note he isn’t a medical doctor. He built his career in the insurance industry, modeling mortality. Grant Cardone is a master salesman. When those two forces combined, they created a marketing juggernaut, but the fallout shows that even "optimized" humans can't biohack their way out of a bad partnership.
The "Ultimate Human" brand, which Brecka now operates under, was actually part of the legal dispute. Cardone claimed Gary was using 10X resources to build that personal brand on the side.
The Science (and the Sales) of 10X Health
Despite the drama, 10X Health is still around. They still sell the "Superhuman Protocol."
- Magnetism: Using a PEMF (Pulsed Electromagnetic Field) mat.
- Oxygen: Exercise with oxygen therapy.
- Light: Red light therapy beds.
Scientists often argue over how much of this is actually "breakthrough" tech versus just expensive wellness gadgets. For example, red light therapy has real studies backing it for skin and muscle recovery, but does it justify a six-figure price tag? That’s for the buyer to decide.
Moving Forward: Actionable Insights
If you’ve been following the Gary Brecka Grant Cardone saga, here is how you should handle your own health and business decisions based on what we've learned:
- Audit Your Influences: Just because two people look successful on a private jet doesn't mean their business partnership is stable or their advice is medical gospel. Always cross-reference "biohacking" advice with peer-reviewed studies.
- Protect Your Intellectual Property: If you’re a founder partnering with a big brand (like Gary did with Grant), ensure your personal brand and "side" projects are clearly defined in the contract. The 10X breakup happened because the lines got blurred.
- Focus on the Basics First: You don't need a $130,000 light bed if you aren't sleeping 8 hours, drinking water, and moving your body. Both Brecka and Cardone agree on one thing: data matters. Get your blood work done by a standard doctor first to see where you actually stand.
- Watch the Settlements: As of late 2025 and heading into 2026, many of these legal issues have been settled "amicably." This usually means a non-disclosure agreement (NDA) is in place, so the full "truth" of the $13 million side hustle or the "predatory" restructuring might never be fully public.
The partnership between Gary Brecka and Grant Cardone was a masterclass in modern marketing, but the ending was a cautionary tale about ego, equity, and the messy reality of the wellness industry.